Kent Digital Marketing

What is Online Marketing for Kent, WA Companies?

In a most simple definition, website marketing throughout Kent is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Digital marketing means SEO or paid advertising to most Kent small business owners. Those two services are both used in internet marketing, but neither fully explains what a cutting edge Kent online marketing program entails.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Kent and across the country.

For instance, the best digital marketing plans in Kent will include these things:

• Promote your digital assets (sales funnels, websites, apps, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Kent business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Show expertise, authority, and trust in Kent through content marketing, video production, backlink building, review collection, social proof, and site improvements.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Kent-area websites, our internet advertising company also offers Auburn, Bellingham, Everett, Kennewick, Kirkland, Redmond, Renton, Seattle, Spokane, Spokane Valley, Tacoma, and Vancouver small businesses and large corporations a premium website marketing service.

Our Website Advertising Services for Kent Organizations

We are a team of digital marketing professionals, just 1935.6 miles away, with diverse knowledge and experience in the latest internet marketing trends for Kent businesses. We've helped generate traffic and build conversions across more than 100 business industries in Kent, and the rest of the country, so let's work together.

1.) PPC Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Kent. Despite that simple explanation, let's explore it further.

To provide expert PPC ads management, a paid advertising agency for Kent should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a localized Kent business is much different from how you'd handle it for an ecommerce brand.

Service providers in Kent, for example, are often only looking for quality leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can increase traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Kent paid ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Kent paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Kent organization needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Kent should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Kent business.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

With social media ads, Kent website marketing plans use LinkedIn, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Kent small business drives quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Kent small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

With our help, corporations and small businesses in Kent make the most of their social media marketing by setting up sales funnels and lead generation tools. Our social ads firm also recommends putting in place plans for conversion optimization and retargeting within these Kent website marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Ads

In internet marketing, Kent search engine advertising is used to place ads on search engines like Google and Bing. Your Kent small business will benefit from Google ads and Bing paid ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help get leads and conversions, which helps make their paid advertising an effective Kent internet advertising tactic. For any search ads campaign in Kent, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

For local service providers in Kent, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Kent lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Kent organization.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Kent internet marketing solutions. This is a critical aspect of any type of online marketing in Kent since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Kent small business might not work for a different Kent business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Kent websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Kent, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Kent company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Kent company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Kent organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Washington businesses. To develop a sales funnel that produces value for your Kent business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Kent internet marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Kent internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Kent email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Kent businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Kent websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Kent begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Kent online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Kent digital marketing agency. These are all effective ways to market content if you implement them correctly within your Kent small business.

9.) Online Reputation Management (ORM)

Your online reputation in Kent and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Kent, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Kent brand.

For local area service companies in Kent, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Kent storefront. Online shoppers in Kent want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Kent doctors or Kent attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Kent website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Kent.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a full-service online marketing firm for Kent, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Kent digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Kent internet marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Online Marketing for Your Kent, WA Website

If you manage a business in Kent that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Kent online advertising services over other, more traditional, marketing tactics. Here are a few reasons why your Washington small business should embrace digital marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Kent, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Kent or throughout Washington?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• Online marketing in Kent provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Kent non-digital ads!

How to Develop Kent, WA Digital Advertising Services

Before starting your internet advertising plan for your Kent-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Kent or beyond. You can then make sure you're targeting your Kent online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Kent audience. This will help ensure you focus on the right keywords for your Kent website marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Kent digital plan. The slowest moving internet marketing strategy in Kent is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Kent small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Kent paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Kent lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Kent website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Kent website.

6.) Strategize for consistent testing

If you've got all these Kent digital marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Kent internet marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Kent, WA Online Advertising Services

We want to be the website advertising partner of your Kent organization! When researching Kent digital marketing companies, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Kent internet marketing strategies we suggest. Kent online marketing plans like these are often what we use for our own lead generation. The fact that you're visiting our website from Kent probably has a lot to do with our own website advertising service.

However, you should select our digital marketing company because you feel confident we're the right team for your Kent organization. We are only a short drive of 1 day and 4 hours away from you in Kent, but that time is reduced to seconds for phone and email communication!

• Our firm has been around since 2004, so we have over 19 years of experience.
• Our primary source for leads and new client development in Kent is our own website marketing tactics.
• You probably found us in Kent via an online search for a service we provide.
• Our marketing team performs all of our Kent digital marketing services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're professionals in Shopify, WordPress, and WooCommerce for any Kent online advertising campaigns that need website design or web maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Kent digital marketing companies, we hope you keep our internet marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

800-796-8263 Email Us