Birmingham Digital Marketing

What is Internet Marketing for Birmingham, AL Businesses?

In a most simple definition, online marketing throughout Birmingham is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

Most Birmingham business owners think of website advertising as another phrase for SEO or paid advertising. While both of those services are used in digital advertising, neither fully explain the depth of a modern internet advertising program for Birmingham-based small businesses.

The latest online advertising campaigns often use numerous website advertising plans, all working together to help you get more visibility and conversions throughout Birmingham and the rest of the country.

For example, the best digital marketing plans in Birmingham will include plans to:

• Promote your digital assets (websites, apps, sales funnels, etc) via affiliate marketing, paid advertising, SEO, or SEO.
• Boost Birmingham small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build expertise, authority, and trust in Birmingham with content marketing, video production, backlink authority building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Birmingham-area websites, our internet advertising company also offers Huntsville, Mobile, Montgomery, and Tuscaloosa small businesses and large corporations a premium website marketing service.

Our Website Advertising Services for Birmingham Organizations

We are a team of digital marketing professionals, just 862.3 miles away, with diverse knowledge and experience in the latest internet marketing trends for Birmingham businesses. Take advantage of our experience in more than 100 business industries throughout Birmingham, and the rest of the country, to help generate traffic and build conversions across your digital assets.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Birmingham paid ads campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads company for Birmingham should get to know your company and its goals. Since the way you approach paid advertising for a local Birmingham small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Birmingham, for example, are often only searching for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can increase traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Birmingham paid ads management is understanding the metrics that will be used to optimize and scale. Most Birmingham paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Birmingham organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. For example, the best Birmingham paid advertising services will include tactics to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your Birmingham business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

With social ads, Birmingham digital marketing plans use TikTok, LinkedIn, Instagram, Facebook, or Twitter to run paid advertising. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead gen or sales generation tool for your Birmingham company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Birmingham businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads agency helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our social ads agency also recommends putting in place plans for conversion optimization and retargeting within these Birmingham digital advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

Search engine marketing in Birmingham involves running PPC advertising on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and simple ways to get your Birmingham small business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help improve leads and conversions, which helps make their paid advertising an effective Birmingham online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Birmingham.

4.) Lead Generation

For local service providers in Birmingham, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. These kinds of industries need Birmingham lead generation tactics.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. Among the most common lead generation tactics are holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Birmingham company.

5.) Conversion Rate Optimization

You can't ignore conversion optimization campaigns when it comes to Birmingham digital marketing. There's no doubt that this is a critical element of digital advertising in Birmingham, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO strategies that work for one Birmingham small business might not work for another Birmingham business, even if they're in the same market.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website glitches, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Birmingham websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Birmingham, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Birmingham company. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Birmingham organization. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Launching a sales funnel for your Birmingham company is harder than explaining its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Alabama businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Birmingham small business.

We have experience in plenty several types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and more. Working with one of our online advertising consultants, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Birmingham digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Birmingham digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Birmingham email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Birmingham businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Birmingham websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Birmingham begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Birmingham internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Birmingham online advertising agency. These are all effective ways to market content if you implement them correctly within your Birmingham small business.

9.) Online Reputation Management (ORM)

Your online reputation in Birmingham and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Birmingham, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Birmingham brand.

For local service companies in Birmingham, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Birmingham storefront. Online shoppers in Birmingham want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Birmingham doctors or Birmingham attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Birmingham website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Birmingham.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Birmingham, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Birmingham website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Birmingham digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Birmingham, AL Website

If you manage a business in Birmingham that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Birmingham internet marketing services over other, more traditional, marketing tactics. Let's go over some of the good reasons to implement website marketing tactics within your Alabama business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Birmingham, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Birmingham or across Alabama.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• User engagement is best with digital marketing in Birmingham. You'll have to work hard to get people to like, comment, and share your non-digital ads in Birmingham!

How to Develop Birmingham, AL Digital Advertising Services

Before starting your internet advertising plan for your Birmingham-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Birmingham online advertising service to prevent spending time on ideas that won't positively impact the business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Birmingham or beyond is important. This helps you tailor your Birmingham website advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Birmingham audience. You'll be able to focus on the right keywords for your Birmingham digital marketing and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Birmingham digital plan. Search engine optimization is the slowest moving online marketing plan. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Birmingham small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Birmingham paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Birmingham residents to your lead gen goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Birmingham website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Birmingham website.

6.) Prepare to conduct ongoing tests

When you have all of these Birmingham website advertising plans in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Birmingham digital advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Birmingham, AL Online Marketing Tactics

We want to be the website marketing partner of your Birmingham small business! There are many factors to consider when researching Birmingham digital marketing agencies. With more than 19 years of experience, you know you can trust the Birmingham digital advertising plans we suggest for your business. Often, these are the same online marketing plans we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Birmingham because of the effective implementation of our own website advertising service.

However, you should select our digital marketing company because you feel confident we're the right team for your Birmingham organization. We are only a short drive of 12 hours and 45 mins away from you in Birmingham, but that time is reduced to seconds for phone and email communication!

• Our company has been around since 2004, so we have over 19 years of experience.
• Digital marketing is our main source of leads and new customers in Birmingham.
• You probably found us in Birmingham after searching for a service we offer.
• Our marketing team performs all of our Birmingham website advertising packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WooCommerce, Shopify, and WordPress for any Birmingham online marketing services that need web design or website maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Birmingham digital marketing agencies, we hope you keep our digital advertisers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing agency.

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