Montgomery Digital Marketing

What is Digital Marketing for Montgomery, AL Small Businesses?

It's pretty easy: Montgomery internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Montgomery small business owners think of online advertising as another phrase for SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Montgomery digital advertising program entails.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Montgomery and across the country.

The best Montgomery website marketing plans will include plans like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost Montgomery small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Show expertise, authority, and trust in Montgomery through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Create and nurture relationships with email, SMS, and social media.

If you live in Montgomery, you probably love the Alabama State Hornets basketball team. Go Alabama State Hornets! In addition to marketing Montgomery-area websites, our digital advertising firm also offers Birmingham, Huntsville, Mobile, and Tuscaloosa small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Montgomery Businesses

For Montgomery small businesses, we're a team of digital marketing experts, just 951.3 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Montgomery, and the rest of the country, to help get traffic and increase conversions across your digital assets.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Montgomery. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide expert PPC management, a paid ads agency for Montgomery often starts by getting to know your company and its business model. Since the way you approach PPC advertising for a local Montgomery business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Montgomery, for example, are often only searching for quality leads. This can be accomplished through paid advertising that grows traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Montgomery PPC, it's important to understand what metrics will be used. Most Montgomery PPC advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Montgomery business needs to use multiple tactics and marketing tools. Some of the best paid ads services in Montgomery strive to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make your Montgomery organization more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

With social ads, Montgomery online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Montgomery business boosts quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social ads is a huge opportunity for most established Montgomery small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Montgomery make the most of their social media advertising by setting up sales funnels and lead generation tools. In our Montgomery internet advertising plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. If you run a social media marketing campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Advertising

The use of Montgomery search engine advertising in digital marketing involves PPC advertising being run on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and basic ways to get your Montgomery company in front of an engaged audience. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help boost leads and conversions, which helps make their paid ads an effective Montgomery digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Montgomery.

4.) Lead Generation

A local Montgomery service provider's main goal of an inbound marketing program is to build leads. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Montgomery small businesses looking to get sales from their website.

All of our digital marketing team's lead generation tactics have been tried and implemented at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Montgomery company.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Montgomery digital marketing strategies. There's no doubt that this is a critical element of digital advertising in Montgomery, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO strategies that work for one Montgomery small business might not work for another Montgomery business, even if they're in the same market.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Montgomery websites can become much more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Montgomery, and many other factors.

6.) Conversion Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Montgomery business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Montgomery small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Developing a conversion funnel for your Montgomery small business is harder than explaining its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Alabama organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Montgomery business.

We have experience in plenty several types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and more. Working with one of our website advertising experts, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Montgomery digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Montgomery digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Montgomery email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Montgomery organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Montgomery websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Montgomery begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Montgomery online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Montgomery website advertising firm. These are all effective ways to market content if you implement them correctly within your Montgomery business.

9.) Online Reputation Management (ORM)

Your online reputation in Montgomery and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Montgomery, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Montgomery brand.

For local service companies in Montgomery, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Montgomery storefront. Online shoppers in Montgomery want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Montgomery doctors or Montgomery attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Montgomery website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Montgomery.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Montgomery, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Montgomery digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Montgomery digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Montgomery, AL Website

You're going to have to think about marketing in Montgomery if you manage a business that sells something. There are many reasons to consider Montgomery online marketing packages over other, more traditional, marketing strategies. Here are a few reasons why your Alabama small business should embrace website advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Montgomery is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Montgomery or across Alabama.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• Online marketing in Montgomery provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Montgomery!

How to Develop Montgomery, AL Digital Marketing Plans

It's important to create a plan with measurable business goals before beginning your internet marketing campaign for your Montgomery-based small business. You want to ensure everyone involved understands the ultimate goal of the Montgomery online advertising service to prevent spending time on ideas that won't positively impact the business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Montgomery or beyond. Your Montgomery website advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Montgomery audience. You'll be able to focus on the right keywords for your Montgomery digital marketing and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Montgomery digital plan. The slowest moving online marketing plan in Montgomery is SEO. Search engines take weeks or months to recognize and index the tweaks you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Montgomery organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Montgomery paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Montgomery residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Montgomery website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Montgomery website visitors.

6.) Strategize for consistent testing

If you've got all these Montgomery digital marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Montgomery internet marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Montgomery, AL Online Advertising Services

If you're a small business in Montgomery, we want to be your digital marketing partner! There are many factors to consider when researching Montgomery digital marketing companies. We've got 19 years of experience, so you can trust the Montgomery internet marketing strategies we suggest. Montgomery online marketing plans like these are often what we use for our own lead generation. Our own website marketing plan likely landed you on our website from Montgomery.

Most importantly though, you should choose our digital marketing company for your Montgomery organization because you feel confident we are the right team for your Montgomery company. We are only a short drive of 14 hours and 6 mins away from you in Montgomery, but that time is reduced further if you call or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• Our primary source for leads and new client development in Montgomery is our own online advertising strategies.
• You probably found us in Montgomery after looking for a service we offer.
• Our marketing team performs all of our Montgomery digital marketing services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're professionals in Shopify, WordPress, and WooCommerce for any Montgomery online advertising campaigns that need website design or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital marketers are the ones you should keep in mind when you need Montgomery digital advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet advertising company.

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