Mobile Digital Marketing

What is Online Advertising for Mobile, AL Businesses?

It's pretty basic: Mobile digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Mobile business owners think of digital advertising as another phrase for SEO or paid ads. Those two services are both used in online marketing, but neither fully explains what a fresh Mobile website marketing program entails.

Today's website advertising services often include dozens of digital marketing tactics, all working in tandem to help you increase visibility and conversions throughout Mobile, Alabama or nationwide.

For example, the best internet advertising plans in Mobile will include plans to:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Mobile business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Mobile by using content marketing, video production, backlink building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

If you live in Mobile, you probably love the South Alabama Jaguars basketball team. Go South Alabama Jaguars! In addition to marketing Mobile-area websites, our online advertising agency also offers Birmingham, Huntsville, Montgomery, and Tuscaloosa small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Mobile Small Businesses

For Mobile organizations, we're a team of internet advertising experts, just 1084.6 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Mobile, and the rest of the country, to help build traffic and grow conversions across your digital assets.

1.) PPC Management

The act of creating and optimizing Mobile paid ads campaigns is known as PPC ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide premium paid ads management, a paid advertising firm for Mobile should get to know your company and its goals. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Mobile, for example, are often only searching for quality leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid ads that generates traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Mobile PPC management is understanding the metrics that will be used to optimize and scale. For PPC advertising to be effective, most Mobile paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Mobile small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in Mobile should include strategies like:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Mobile company.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Advertising

With social media marketing, Mobile digital marketing campaigns use Twitter, TikTok, LinkedIn, Instagram, or Facebook to run PPC advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Mobile business gets quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media marketing is a huge opportunity for most established Mobile small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps Mobile small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Mobile digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Marketing

In online advertising, Mobile search engine ads is used to place ads on search engines like Google and Bing. Your Mobile small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that build leads and conversions, which help make their PPC advertising an effective Mobile website advertising plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Mobile.

4.) Lead Gen

A local Mobile service provider's main goal of an inbound marketing program is to improve leads. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation tactics are crucial for these kinds of Mobile companies looking to get sales from their website.

Our website advertising team has tried and implemented so many different lead generation plans in the past. Among the most common lead generation strategies are retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, and creating helpful content.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Mobile small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Mobile online marketing tactics. This is a critical aspect of any type of website marketing in Mobile since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Mobile business might not work for a different Mobile business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website errors, improving site performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Mobile websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Mobile, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Mobile company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Mobile small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Mobile small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Alabama organizations. To develop a sales funnel that produces value for your Mobile business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Mobile online marketing service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Mobile online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Mobile email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most Mobile companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Mobile websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Mobile begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Mobile website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Mobile digital advertising firm. These are all effective ways to market content if you implement them correctly within your Mobile business.

9.) Online Reputation Management (ORM)

Your online reputation in Mobile and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Mobile, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Mobile brand.

For localized service companies in Mobile, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Mobile storefront. Online shoppers in Mobile want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Mobile doctors or Mobile attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Mobile site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Mobile.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Mobile, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Mobile internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Mobile online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Mobile, AL Website

You're going to have to think about marketing in Mobile if you manage a business that sells something. There are many reasons to consider Mobile website advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your Alabama small business should embrace digital advertising:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your site in the days, weeks, or months after their first interaction.
• In Mobile, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Mobile or within Alabama.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Mobile, internet advertising is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Mobile!

How to Develop Mobile, AL Online Marketing Services

It's important to create a plan with measurable business goals before beginning your website marketing plan for your Mobile-based organization. You want to ensure everyone involved understands the ultimate goal of the Mobile digital marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Mobile or beyond. This helps you tailor your Mobile internet marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Mobile audience. By doing this, you'll make sure your Mobile internet advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Mobile digital plan. In digital marketing, SEO moves the slowest. Search engines take weeks or months to recognize and index the tweaks you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Mobile organization and its digital assets than right now. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Mobile PPC advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Mobile lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Mobile website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Mobile website visitors.

6.) Strategize for consistent testing

If you've got all these Mobile internet marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Mobile online advertising campaign.

Why Choose WebCitz for Your Mobile, AL Digital Marketing Strategies

If you're a small business in Mobile, we want to be your internet marketing partner! There are many factors to consider when researching Mobile internet advertising companies. We've got 19 years of experience, so you can trust the Mobile online advertising strategies we suggest. These are often the same Mobile website advertising plans we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Mobile because of the effective implementation of our own digital advertising service.

However, you should select our internet advertising company because you feel confident we're the right team for your Mobile company. We are only a short drive of 16 hours and 29 mins away from you in Mobile, but that time is reduced to seconds for phone and email communication!

• Our firm has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Mobile from our own digital advertising services.
• You probably found us in Mobile after looking for a service we offer.
• Our marketing team performs all of our Mobile online marketing packages, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're consultants in WooCommerce, Shopify, and WordPress for any Mobile digital advertising services that need web design or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online advertising.

When it comes time for your small business or large corporation to start the search for Mobile website marketing companies, we hope you keep our internet marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing company.

800-796-8263 Email Us