Brooklyn Digital Marketing

What is Digital Marketing for Brooklyn, NY Small Businesses?

In a most simple definition, internet marketing throughout Brooklyn is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Most Brooklyn small business owners think of online advertising as another phrase for SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Brooklyn-based organizations.

Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help you boost visibility and conversions throughout Brooklyn, New York or nationwide.

For instance, the best digital marketing services in Brooklyn will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost Brooklyn organization revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Brooklyn by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Brooklyn, you probably love the Brooklyn Nets basketball team. Go Brooklyn Nets! In addition to marketing Brooklyn-area websites, our digital advertising firm also offers Albany, Bronx, Buffalo, Manhattan, New York City, Niagara Falls, Queens, Staten Island, Syracuse, Yonkers, and Rochester small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Brooklyn Businesses

We are a team of website advertising experts, just 1000.7 miles away, with diverse knowledge and experience in the latest digital marketing trends for Brooklyn small businesses. Take advantage of our experience in more than 100 business industries throughout Brooklyn, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

1.) PPC Management

The act of creating and optimizing Brooklyn paid advertising campaigns is known as PPC management. Despite that simple explanation, let's explore it further.

To provide premium PPC management, a PPC advertising firm for Brooklyn often starts by getting to know your company and its business model. Since the way you approach paid ads for a local Brooklyn company is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Brooklyn, for example, are often only searching for quality leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Brooklyn PPC management is understanding the metrics that will be used to optimize and scale. Most Brooklyn paid ads companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Brooklyn organization should utilize multiple advertising strategies and marketing tools. Some of the best PPC advertising packages in Brooklyn strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Brooklyn small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

The use of social media advertising in Brooklyn website advertising involves paid ads being run on social media platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Brooklyn organization drives quality leads or cost-effective sales.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established Brooklyn businesses, but it's expensive for those not ready to make the most of social ads.

With our help, corporations and small businesses in Brooklyn make the most of their social media ads by setting up sales funnels and lead generation tools. Our Brooklyn website marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Ads

The use of Brooklyn search advertising in internet advertising involves paid advertising being run on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your Brooklyn small business to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to get leads and increase revenue, which makes paid ads a cost-effective Brooklyn online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Brooklyn.

4.) Lead Gen

Lead generation is the most important part of an inbound marketing strategy for local small businesses in Brooklyn. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Brooklyn businesses looking to get sales from their website.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. Among the most common lead generation tactics are creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

For most website advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Brooklyn small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Brooklyn online marketing tactics. This is a critical aspect of any type of website marketing in Brooklyn since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO plans that work for one Brooklyn business might not work for another, even when they are in the same field.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page performance, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Brooklyn websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Brooklyn, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Brooklyn company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Brooklyn small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Brooklyn small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New York organizations. To develop a sales funnel that produces value for your Brooklyn business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Brooklyn online marketing service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Brooklyn online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Brooklyn email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most Brooklyn companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Brooklyn websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Brooklyn begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Brooklyn website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Brooklyn digital advertising firm. These are all effective ways to market content if you implement them correctly within your Brooklyn business.

9.) Online Reputation Management (ORM)

Your online reputation in Brooklyn and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Brooklyn, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Brooklyn brand.

For localized service companies in Brooklyn, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Brooklyn storefront. Online shoppers in Brooklyn want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Brooklyn doctors or Brooklyn attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Brooklyn site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Brooklyn.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Brooklyn, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Brooklyn internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Brooklyn online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Brooklyn, NY Website

If you manage a business in Brooklyn that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Brooklyn website advertising packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement internet marketing strategies within your New York business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Brooklyn is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Brooklyn or across New York.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Brooklyn, online advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Brooklyn non-digital ads!

How to Develop Brooklyn, NY Website Marketing Plans

Before starting your digital marketing campaign for your Brooklyn-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Brooklyn digital advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Brooklyn or beyond. You can then make sure you're targeting your Brooklyn internet advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Brooklyn audience. You'll be able to focus on the right keywords for your Brooklyn online marketing and align your content marketing plan to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Brooklyn digital strategy. In digital marketing, search engine optimization moves the slowest. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Brooklyn business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most PPC advertising services in Brooklyn that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Brooklyn lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Brooklyn website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Brooklyn website visitors.

6.) Plan for continuous testing

When these Brooklyn website marketing tactics are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Brooklyn digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Brooklyn, NY Internet Advertising Strategies

We want to be the online advertising partner of your Brooklyn business! There are many factors to consider when researching Brooklyn website advertising firms. With more than 19 years of experience, you know you can trust the Brooklyn digital marketing tactics we suggest for your organization. These are often the same Brooklyn internet advertising tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Brooklyn probably has a lot to do with our own website marketing plan.

Most importantly though, you should choose our digital marketing agency for your Brooklyn small business because you feel confident we are the right team for your Brooklyn company. We are only a short drive of 15 hours and 27 mins away from you in Brooklyn, but that time is reduced further if you call or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Brooklyn from our own online advertising campaigns.
• You probably found us in Brooklyn via an online search for a service we provide.
• We do not outsource Brooklyn website advertising packages since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Brooklyn internet advertising tactics that involve website development or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website advertising.

When it comes time for your small business or large corporation to start the search for Brooklyn digital marketing agencies, we hope you keep our digital advertisers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing agency.

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