Yonkers Digital Marketing

What is Website Marketing for Yonkers, NY Small Businesses?

It's pretty easy: Yonkers digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Yonkers small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Yonkers website advertising program entails.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in Yonkers and across the country.

For instance, the best internet advertising plans in Yonkers will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through SEO, SEO, social media marketing, or affiliate marketing.
• Boost Yonkers business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Yonkers by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Yonkers-area websites, our online advertising agency also offers Albany, Bronx, Brooklyn, Buffalo, Manhattan, New York City, Niagara Falls, Queens, Staten Island, Syracuse, and Rochester small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Yonkers Small Businesses

For Yonkers organizations, we're a team of internet advertising experts, just 994.1 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Yonkers, and the rest of the country, to help build traffic and grow conversions across your digital assets.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Yonkers. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads company for Yonkers often starts by getting to know your company and its business model. Since the way you approach paid advertising for a local Yonkers small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Yonkers, for example, are often only searching for quality leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Yonkers PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Yonkers paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Yonkers organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Yonkers should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Yonkers small business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

With social media advertising, Yonkers website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Yonkers company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Yonkers small businesses, it can be costly for those businesses that aren't ready for it.

Our social media advertising agency helps Yonkers small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our Yonkers website marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Ads

In internet marketing, Yonkers search engine advertising is used to place ads on search engines like Google and Bing. Your Yonkers small business will benefit from Google ads and Bing paid ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that increase leads and conversions, which help make their paid ads an effective Yonkers online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Yonkers.

4.) Lead Gen

For nearby service providers in Yonkers, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Yonkers lead generation tactics are going to be critical.

Our internet marketing team has tried and implemented so many different lead generation strategies in the past. Among the most common lead generation tactics are holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Yonkers company.

5.) Conversion Rate Optimization

You can't ignore conversion optimization campaigns when it comes to Yonkers digital marketing. This is an essential component of any kind of digital advertising in Yonkers since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO strategies that work for one Yonkers small business might not work for a different Yonkers business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website glitches, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Yonkers websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Yonkers, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Yonkers company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Yonkers organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Yonkers company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New York businesses. To develop a sales funnel that produces value for your Yonkers business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Yonkers digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Yonkers digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Yonkers email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Yonkers businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Yonkers websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Yonkers begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Yonkers internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Yonkers online advertising agency. These are all effective ways to market content if you implement them correctly within your Yonkers small business.

9.) Online Reputation Management (ORM)

Your online reputation in Yonkers and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Yonkers, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Yonkers brand.

For local service companies in Yonkers, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Yonkers storefront. Online shoppers in Yonkers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Yonkers doctors or Yonkers attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Yonkers website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Yonkers.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Yonkers, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Yonkers website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Yonkers digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Yonkers, NY Website

You're going to have to think about marketing in Yonkers if you manage a business that sells something. There are many reasons to consider Yonkers internet marketing services over other, more traditional, marketing tactics. Here are a few reasons why your New York small business should embrace online advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Yonkers is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Yonkers or across New York.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Yonkers, website advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Yonkers!

How to Develop Yonkers, NY Digital Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your digital advertising service for your Yonkers-based business. You want to ensure everyone involved understands the ultimate goal of the Yonkers online marketing service to prevent spending time on ideas that won't positively impact the company.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Yonkers or beyond. You can then make sure you're targeting your Yonkers website marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Yonkers audience. You'll be able to focus on the right keywords for your Yonkers website advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Yonkers digital strategy. In internet advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Yonkers business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most PPC advertising services in Yonkers that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Yonkers lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Yonkers website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Yonkers website.

6.) Prepare to conduct ongoing tests

When you have all of these Yonkers website advertising plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Yonkers digital advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Yonkers, NY Online Marketing Tactics

If you're a business in Yonkers, we want to be your website advertising partner! There are many factors to consider when researching Yonkers digital marketing agencies. We've got 19 years of experience, so you can trust the Yonkers digital advertising plans we suggest. Yonkers internet advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Yonkers probably has a lot to do with our own website marketing plan.

Most importantly though, you should choose our digital marketing agency for your Yonkers small business because you feel confident we are the right team for your Yonkers company. We are only a short drive of 15 hours and 5 mins away from you in Yonkers, but that time is reduced further if you call or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Yonkers from our own online advertising campaigns.
• You likely found our website in Yonkers after performing an online search for a service we offer.
• Our marketing team performs all of our Yonkers digital marketing services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Yonkers online marketing plans that involve web design or website tweaks.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet marketers are the ones you should keep in mind when you need Yonkers digital marketing companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.

800-796-8263 Email Us