Niagara Falls Digital Marketing

What is Online Advertising for Niagara Falls, NY Businesses?

In a most simple definition, website advertising throughout Niagara Falls is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most Niagara Falls business owners think of digital advertising as another phrase for SEO or paid ads. Even though both of those services are used in online marketing, neither fully explains the depth of a fresh website marketing program for Niagara Falls-based small businesses.

The latest digital marketing campaigns often use numerous digital advertising plans, all working together to help you get more visibility and conversions throughout Niagara Falls and the rest of the country.

The best Niagara Falls internet advertising plans will include plans like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost Niagara Falls small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build expertise, authority, and trust in Niagara Falls with content marketing, video production, backlink authority building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Niagara Falls-area websites, our website marketing company also offers Albany, Bronx, Brooklyn, Buffalo, Manhattan, New York City, Queens, Staten Island, Syracuse, Yonkers, and Rochester small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Niagara Falls Organizations

We are a team of internet advertising experts, just 748.4 miles away, with diverse knowledge and experience in the latest online advertising trends for Niagara Falls businesses. Take advantage of our experience in more than 100 business industries throughout Niagara Falls, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

1.) PPC Management

PPC Ads Management refers to creating and optimizing Niagara Falls paid advertising campaigns. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide skilled PPC management, a PPC advertising company for Niagara Falls often starts by getting to know your company and its business model. Since the way you approach paid ads for a local Niagara Falls small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Niagara Falls, for example, are often only searching for quality leads. Through paid ads, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that builds traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Niagara Falls PPC, it's important to understand what metrics will be used. Most Niagara Falls paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Niagara Falls business should utilize multiple advertising tactics and marketing tools. For example, the best Niagara Falls paid advertising services will include tactics to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Niagara Falls business more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

Social media ads are paid advertisements placed on platforms like TikTok, LinkedIn, Instagram, Facebook, and Twitter that are used in Niagara Falls website advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead gen or sales generation tool for your Niagara Falls company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media marketing is a huge opportunity for most established Niagara Falls small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Niagara Falls make the most of their social media ads by setting up sales funnels and lead generation tools. Our social media advertising company also recommends putting in place plans for conversion optimization and retargeting within these Niagara Falls digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Advertising

Search engine marketing in Niagara Falls involves running paid advertising on search engines like Google and Bing. You'll find that Google ads and Bing paid ads are quick and basic ways to get your Niagara Falls organization in front of an engaged audience. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and get revenue, which makes paid advertising a cost-effective Niagara Falls internet advertising tactic. To improve your return on investment with search ads in Niagara Falls, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for nearby businesses in Niagara Falls. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Niagara Falls lead gen plans are going to be critical.

All of our internet advertising team's lead generation tactics have been tried and implemented at some point in the past. Among the most common lead generation plans are creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Niagara Falls business.

5.) Conversion Optimization

Digital marketing in Niagara Falls should include CRO strategies. This is a critical aspect of any type of digital advertising in Niagara Falls since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. It's an iterative, time-consuming process. What makes it tough is that CRO plans that work for one Niagara Falls business might not work for another Niagara Falls business, even if they're in the same market.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website concerns, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for Niagara Falls websites can be tricky. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Niagara Falls, and many other factors.

6.) Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Niagara Falls organization. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Niagara Falls business. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Making a funnel is harder than explaining how it works, since it involves so much planning and optimization. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New York businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Niagara Falls small business.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Niagara Falls digital marketing plan.

7.) Email Marketing

Email marketing is a great way to improve brand awareness, generate sales and revenue, build website traffic, engage past customers, and gain valuable information about your target audience.

We help our Niagara Falls website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are great tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

Building a plan to get subscribers is the most important part of email marketing. We help Niagara Falls email marketing clients grow and nurture their email marketing lists by incorporating email collection into squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and more.

8.) Content Marketing

Most Niagara Falls businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Niagara Falls websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

As your visitors in and around Niagara Falls start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. With our Niagara Falls internet marketing services, we can create a content marketing strategy that works for your company.

Before you start content marketing, you should figure out who your target audience is. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Niagara Falls website advertising firm. These are all effective ways to market content if you implement them correctly within your Niagara Falls business.

9.) Online Reputation Management (ORM)

Your online reputation in Niagara Falls and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Niagara Falls, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Niagara Falls brand.

For local service companies in Niagara Falls, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Niagara Falls storefront. Online shoppers in Niagara Falls want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Niagara Falls doctors or Niagara Falls attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Niagara Falls website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Niagara Falls.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Niagara Falls, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Niagara Falls digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Niagara Falls digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Niagara Falls, NY Website

If you manage a business in Niagara Falls that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Niagara Falls online marketing packages over other, more traditional, marketing strategies. Here are some reasons you should implement website advertising plans for your New York business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Niagara Falls is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Niagara Falls or across New York.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• User engagement is best with digital advertising in Niagara Falls. You'll have to work hard to get people to like, comment, and share your non-digital ads in Niagara Falls!

How to Develop Niagara Falls, NY Internet Marketing Campaigns

Before starting your online marketing service for your Niagara Falls-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Niagara Falls website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Niagara Falls or beyond is important. Your Niagara Falls digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Niagara Falls audience. You'll be able to focus on the right keywords for your Niagara Falls digital marketing and align your content marketing plan to your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Niagara Falls digital strategy. Search engine optimization is the slowest moving online advertising strategy. Search engines take weeks or months to recognize and index the tweaks you make to your website, your content, and your backlinks.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Niagara Falls small business and its digital assets. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Niagara Falls that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Niagara Falls lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Niagara Falls website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Niagara Falls website visitors.

6.) Plan for continuous testing

When these Niagara Falls digital marketing tactics are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Niagara Falls internet advertising plan.

Why Choose WebCitz for Your Niagara Falls, NY Website Marketing Solutions

We want to be the digital marketing partner of your Niagara Falls business! There are many factors to consider when researching Niagara Falls digital advertising firms. You can trust the Niagara Falls internet advertising tactics we suggest for your business since we have more than 19 years of experience. Often, these are the same online advertising strategies we use for our own lead generation and conversion rate optimization. Our own website advertising service likely landed you on our website from Niagara Falls.

Most importantly though, you should choose our digital advertising firm for your Niagara Falls business because you feel confident we are the right team for your Niagara Falls company. We are only a short drive of 11 hours and 25 mins away from you in Niagara Falls, but that time is reduced further if you call or email!

• Our firm has been around since 2004, so we have over 19 years of experience.
• Digital marketing is our main source of leads and new clients in Niagara Falls.
• You probably found us in Niagara Falls after looking for a service we offer.
• We do not outsource Niagara Falls digital marketing services since we have our own marketing team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• If you're looking for Niagara Falls internet marketing strategies that include website design or website maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital marketers are the ones you should keep in mind when you need Niagara Falls digital advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet advertising company.

800-796-8263 Email Us