Calgary, AB Digital Marketing

What is Website Advertising for Calgary, AB Organizations?

Simply put, digital marketing throughout Calgary is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Calgary small business owners, internet marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in online advertising, neither fully explain the depth of a modern website advertising program for Calgary-based organizations.

The latest digital marketing plans often use numerous internet marketing strategies, all working together to help you get more visibility and conversions throughout Calgary and the rest of the country.

The best Calgary online marketing packages will include strategies like:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost Calgary company revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Calgary by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Calgary, you probably love the Calgary Flames hockey team. Go Calgary Flames! In addition to marketing Calgary-area websites, our website advertising firm also offers Edmonton, Red Deer, and Lethbridge small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Calgary Businesses

We're a team of online marketing professionals, just 2369.1 kilometers away, who know and understand the latest website marketing trends for Calgary small businesses. Use our experience in more than 100 business industries across Calgary, and the rest of the country, to help drive traffic and drive conversions.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Calgary paid ads plans. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Calgary often starts by getting to know your company and its business model. Since the way you approach paid advertising for a nearby Calgary organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Calgary, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to grow traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

Understanding the metrics that will be used to optimize and scale Calgary paid ads is the next step. To maximize the value of paid ads, most Calgary agencies implement email collection tactics through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Calgary organization should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Calgary should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Calgary small business.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram that are used in Calgary online advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Calgary company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Calgary small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Calgary make the most of their social media advertising by setting up sales funnels and lead generation tools. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Calgary online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Don't forget about the freshness of your ad creatives. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

Search engine marketing in Calgary involves running PPC advertising on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and basic ways to get your Calgary company in front of an engaged audience. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that drive leads and conversions, which help make their paid advertising an effective Calgary digital advertising plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Calgary.

4.) Lead Gen

A localized Calgary service provider's main goal of an inbound marketing program is to grow leads. Not everything can be sold on the internet. Many products and services need a phone call or in-person meeting to close the deal. These kinds of industries need Calgary lead generation tactics.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. A few of the most popular lead generation tactics include engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Calgary organization.

5.) Conversion Rate Optimization

You can't ignore conversion optimization strategies when it comes to Calgary website marketing. This is an essential component of any kind of website advertising in Calgary since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Calgary small business might not work for a different Calgary business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Calgary websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Calgary, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Calgary company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Calgary organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Calgary organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Alberta businesses. To develop a sales funnel that produces value for your Calgary business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Calgary online advertising campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Calgary online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Calgary email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

8.) Content Marketing

Most Calgary businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Calgary websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Calgary begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Calgary digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Calgary internet marketing agency. These are all effective ways to market content if you implement them correctly within your Calgary small business.

9.) Online Reputation Management (ORM)

Your online reputation in Calgary and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Calgary, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Calgary brand.

For local service companies in Calgary, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Calgary storefront. Online shoppers in Calgary want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Calgary doctors or Calgary attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Calgary website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Calgary.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Calgary, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Calgary internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Calgary online advertising campaigns to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian website advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Internet Marketing for Your Calgary, AB Website

If you run a business in Calgary that sells products or services, you're going to need marketing to improve sales. There are lots of reasons to choose Calgary online marketing packages over other marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your Alberta business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Calgary is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Calgary or across Alberta.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Calgary, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Calgary non-digital ads!

How to Develop Calgary, AB Internet Advertising Plans

To start your online advertising campaign for your Calgary business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Calgary website advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Calgary or beyond is important. Your Calgary digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Calgary audience. You'll be able to focus on the right keywords for your Calgary digital marketing and align your content marketing plan to your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Calgary digital strategy. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

This is a great time to consider PPC advertising for your Calgary organization and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Ad campaigns in Calgary that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Calgary lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Calgary website drives traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Calgary website.

6.) Prepare to conduct ongoing tests

When you have all of these Calgary digital advertising plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Calgary online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Calgary, AB Website Advertising Strategies

Our goal is to be your Calgary business digital advertising partner! When researching Calgary internet marketing agencies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Calgary online marketing plans we suggest for your business. Often, these are the same website advertising plans we use for our own lead generation and conversion rate optimization. Our own digital marketing plan likely landed you on our site from Calgary.

Most importantly though, you should choose our internet advertising company for your Calgary company because you feel confident we are the right team for your Calgary company. We are only a short drive of 22 hours and 46 mins away from you in Calgary, but that time is reduced further if you call or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Calgary from our own digital marketing plans.
• You probably found us in Calgary via an online search for a service we provide.
• We do not outsource Calgary internet marketing services since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• If you're searching for Calgary online advertising strategies that include website design or web maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

We hope you keep our online marketers in mind when it comes time for you to start looking for Calgary website marketing companies. To start a discussion with the helpful staff at our digital marketing agency, just send us an email or give us a call.

800-796-8263 Email Us