Edmonton, AB Digital Marketing

What is Digital Marketing for Edmonton, AB Small Businesses?

In a most simple definition, internet marketing throughout Edmonton is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

For most Edmonton small business owners, online advertising is a fancy way of saying SEO or paid advertising. Even though both of those services are used in digital marketing, neither fully explains the depth of a modern digital advertising program for Edmonton-based organizations.

Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help you boost visibility and conversions throughout Edmonton, Alberta or nationwide.

For instance, the best digital marketing services in Edmonton will include these things:

• Promote your digital assets (apps, sales funnels, websites, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Edmonton organization through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Edmonton by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Edmonton, you probably love the Edmonton Oilers hockey team. Go Edmonton Oilers! In addition to marketing Edmonton-area websites, our digital advertising firm also offers Calgary, Red Deer, and Lethbridge small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Edmonton Businesses

We are a team of website advertising experts, just 2428.5 kilometers away, with diverse knowledge and experience in the latest digital marketing trends for Edmonton small businesses. Use our experience in more than 100 business industries across Edmonton, and the rest of the country, to help increase traffic and improve conversions.

1.) PPC Management

The act of creating and optimizing Edmonton paid advertising campaigns is known as PPC management. Despite that simple explanation, let's explore it further.

To provide premium PPC management, a PPC advertising firm for Edmonton should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid ads for a local Edmonton company is much different from how you'd handle it for an ecommerce brand.

Service providers in Edmonton, for example, are often only searching for quality leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that gets traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Edmonton PPC is the next step. Most Edmonton paid ads companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Edmonton organization needs to use multiple strategies and marketing tools. For example, the best Edmonton PPC advertising packages will include strategies to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Edmonton company.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Advertising

Social media ads are paid advertisements placed on platforms like TikTok, LinkedIn, Facebook, Twitter, and TikTok that are used in Edmonton internet advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Edmonton business boosts quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Edmonton businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

With our help, corporations and small businesses in Edmonton make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Edmonton internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

The use of Edmonton search engine advertising in digital marketing involves PPC advertising being run on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and basic ways to get your Edmonton company in front of an engaged audience. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective Edmonton digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Edmonton.

4.) Lead Generation

For local service providers in Edmonton, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Edmonton businesses looking to get sales from their website.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Edmonton business.

5.) Conversion Optimization

You can't ignore CRO strategies when it comes to Edmonton digital advertising. This is a critical aspect of any type of internet marketing in Edmonton since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO tactics that work for one Edmonton company might not work for another, even when they are in the same field.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

For some Edmonton websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Edmonton, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Edmonton company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Edmonton small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Edmonton small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Alberta organizations. To develop a sales funnel that produces value for your Edmonton business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Edmonton digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Edmonton digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Edmonton email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Edmonton organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Edmonton websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Edmonton begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Edmonton online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Edmonton website advertising firm. These are all effective ways to market content if you implement them correctly within your Edmonton business.

9.) Online Reputation Management (ORM)

Your online reputation in Edmonton and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Edmonton, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Edmonton brand.

For local service companies in Edmonton, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Edmonton storefront. Online shoppers in Edmonton want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Edmonton doctors or Edmonton attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Edmonton website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Edmonton.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Edmonton, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Edmonton digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Edmonton digital advertising services to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian internet advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Website Advertising for Your Edmonton, AB Website

If you manage a business in Edmonton that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Edmonton digital marketing services over other marketing tactics. Here are some reasons you should implement internet marketing strategies for your Alberta business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Edmonton, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Edmonton or throughout Alberta?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Edmonton, online advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Edmonton non-digital ads!

How to Develop Edmonton, AB Website Marketing Plans

Before starting your digital marketing campaign for your Edmonton-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Edmonton digital advertising service is all about.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Edmonton or beyond. You can then make sure you're targeting your Edmonton internet marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Edmonton audience. This will help ensure you focus on the right keywords for your Edmonton internet advertising and you align your content marketing strategy with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Edmonton digital plan. In digital marketing, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Edmonton business and its digital assets than right now. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Most paid advertising services in Edmonton that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Edmonton residents to your lead generation goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Edmonton website increases traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Edmonton website visitors.

6.) Strategize for consistent testing

If you've got all these Edmonton online marketing plans in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Edmonton website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Edmonton, AB Digital Advertising Services

We want to be the internet advertising partner of your Edmonton small business! When researching Edmonton online advertising agencies, there are many factors to consider. You can trust the Edmonton website advertising plans we suggest for your business since we have more than 19 years of experience. These are often the same Edmonton digital marketing tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our site from Edmonton probably has a lot to do with our own internet advertising plan.

However, you should select our online advertising agency because you feel confident we're the right team for your Edmonton small business. We are only a short drive of 23 hours and 26 mins away from you in Edmonton, but that time is reduced to seconds for phone and email communication!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Edmonton from our own internet advertising plans.
• You probably found us in Edmonton via an online search for a service we provide.
• Our marketing team performs all of our Edmonton online advertising services, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Edmonton digital advertising plans that involve web design or website updates.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our website marketers in mind when it comes time for you to start searching for Edmonton website advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing company.

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