Lethbridge, AB Digital Marketing

What is Digital Marketing for Lethbridge, AB Small Businesses?

Simply put, internet marketing throughout Lethbridge is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid advertising to most Lethbridge company owners. Those two services are both used in website marketing, but neither fully explains what a cutting edge Lethbridge digital marketing program entails.

In today's digital marketing world, there are dozens of digital advertising plans that all work together to help you improve visibility in Lethbridge and across the country.

For instance, the best online marketing packages in Lethbridge will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Lethbridge small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Lethbridge with content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Lethbridge-area websites, our website marketing company also offers Calgary, Edmonton, Red Deer, small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Lethbridge Organizations

We're a team of internet advertising experts, just 2271.6 kilometers away, who know and understand the latest online advertising trends for Lethbridge businesses. We've helped boost traffic and drive conversions across more than 100 business industries in Lethbridge, and the rest of the country, so let's work together.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement services in Lethbridge. Despite that simple explanation, let's explore it further.

To provide experienced PPC management, a paid advertising agency for Lethbridge often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Lethbridge business is much different from how you'd handle it for an ecommerce brand.

Local service providers in Lethbridge, for instance, are often only interested in good leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

Understanding the metrics that will be used to optimize and scale Lethbridge PPC is the next step. For paid advertising to be effective, most Lethbridge paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Lethbridge business needs to use multiple tactics and marketing tools. Pay-per-click campaigns in Lethbridge should include plans like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Increase revenue for your Lethbridge small business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

With social media advertising, Lethbridge website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Lethbridge company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Lethbridge small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Lethbridge make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Lethbridge internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. When running social media marketing campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Advertising

Search engine marketing in Lethbridge involves running paid ads on search engines like Google and Bing. Your Lethbridge business will benefit from Google paid ads and Bing advertising since they provide a quick and simple way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help grow leads and conversions, which helps make their paid advertising an effective Lethbridge digital marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Lethbridge.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local companies in Lethbridge. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Lethbridge small businesses looking to get sales from their website.

Our digital marketing team has tried and implemented so many different lead generation tactics in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Lethbridge small business.

5.) CRO

You can't ignore conversion rate optimization game plans when it comes to Lethbridge internet marketing. This is an essential component of any kind of internet advertising in Lethbridge since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO plans that work for one Lethbridge business might not work for a different Lethbridge business, even when both are in the same industry.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website issues, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Lethbridge websites, conversion rate optimization can be a lot more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Lethbridge, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Lethbridge company from their first interaction all the way to the transaction. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lethbridge business. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Making a funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Alberta businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Lethbridge small business.

We have experience in plenty several types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and more. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lethbridge digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lethbridge digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Lethbridge email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Lethbridge small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Lethbridge websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lethbridge begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lethbridge internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lethbridge website marketing company. These are all effective ways to market content if you implement them correctly within your Lethbridge organization.

9.) Online Reputation Management (ORM)

Your online reputation in Lethbridge and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Lethbridge, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lethbridge brand.

For nearby service companies in Lethbridge, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lethbridge storefront. Online shoppers in Lethbridge want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lethbridge doctors or Lethbridge attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Lethbridge website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Lethbridge.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Lethbridge, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Lethbridge website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lethbridge digital marketing plans to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian internet marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Website Marketing for Your Lethbridge, AB Website

If you run a business in Lethbridge that sells products or services, you're going to need marketing to boost sales. You might be thinking about Lethbridge digital marketing services over other, more traditional, marketing tactics. Here are a few reasons why your Alberta small business should embrace internet marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Lethbridge is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Lethbridge or throughout Alberta?
• Lethbridge online marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• User engagement is best with online advertising in Lethbridge. We wish you the best of luck getting people to comment, like, and share your Lethbridge non-digital ads!

How to Develop Lethbridge, AB Website Marketing Plans

To start your digital marketing campaign for your Lethbridge business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Lethbridge or beyond. You can then make sure you're targeting your Lethbridge digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Lethbridge audience. This will help ensure you focus on the right keywords for your Lethbridge internet marketing and you align your content marketing plan with the needs of your audience.

3.) Start your low-intensity marketing plans earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Lethbridge digital plan. Search engine optimization is the slowest moving website marketing tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Lethbridge small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Lethbridge paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Lethbridge lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Lethbridge website drives traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Lethbridge website visitors.

6.) Strategize for consistent testing

If you've got all these Lethbridge internet marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Lethbridge online advertising campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Lethbridge, AB Digital Marketing Strategies

Our goal is to be your Lethbridge small business internet marketing partner! When researching Lethbridge internet advertising companies, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Lethbridge online advertising strategies we suggest. Lethbridge website advertising plans like these are often what we use for our own lead generation. The fact that you're visiting our website from Lethbridge probably has a lot to do with our own digital advertising service.

Most importantly though, you should choose our internet advertising company for your Lethbridge company because you feel confident we are the right team for your Lethbridge company. We are only a short drive of 21 hours and 9 mins away from you in Lethbridge, but that time is reduced further if you call or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• Digital marketing is our main source of leads and new clients in Lethbridge.
• You probably found us in Lethbridge via an online search for a service we provide.
• Our marketing team performs all of our Lethbridge digital marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're consultants in WordPress, WooCommerce, and Shopify for any Lethbridge website marketing plans that need web development or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Lethbridge online marketing firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website marketing company.

800-796-8263 Email Us