Cambridge, MA SEO Services

Types of Cambridge SEO Campaigns

We offer enterprise, ecommerce, local, and local search engine optimization services throughout Massachusetts, so one of those should be helpful for your Cambridge search engine optimization plan. If you choose WebCitz for your nearby online advertising services, we'll assemble a custom search engine optimization strategy for your business.

In addition to optimizing Cambridge-area search engine optimization services, our search marketing team also offers Boston, Lowell, Springfield, and Worcester small businesses and large corporations a proficient SEO service.

1.) Local SEO

Local search engine optimization is the most common type of SEO campaign in Cambridge. Through this type of search engine optimization, we can help your local business show up higher in search engine results. We love being hired for search engine optimization in Cambridge because of the great destinations to visit, such as Aaron Hill House, 730 Tavern, Albertine Press, and others.

For example, if you were a dentist in Cambridge, you'd want to be seen higher in organic search results for "Cambridge dentists." The work would include performing a local search engine optimization scan of your site, optimizing Google My Business, performing on-site optimizations, doing LSI phrasing keyword research, fixing your backlink quality, reviewing your business citations, managing your online reputation, and possibly even optimizing your conversion rate. These types of SEO improvements would help you show up in Cambridge Google Maps.

2.) Enterprise SEO

As your search engine optimization firm, we also offer enterprise-level search engine optimization plans for large search engine optimization projects, which involves a much more robust SEO plan than placing a location-based business.

In most cases, this means targeting very competitive keywords on a national level or managing looking engine optimization of a huge site. We can leverage content optimization and keyword research tools like Surfer search engine optimization and Ahrefs to help you formulate an effective SEO plan. With enterprise SEO, you can expect a serious amount of effort put forth from our search engine optimization team. We'll scan your entire website and past search engine optimization efforts, build out a content marketing strategy, then we'll move into technical, on-page, and off-page SEO plans.

3.) Franchise SEO

In a lot of ways, franchise SEO is like local search engine optimization - it's all about the Cambridge franchise owners. This SEO campaign helps improve local visibility for each of your locations.

In this case, we do all the localized SEO plans described above, but for each location of your franchise. We'll have to manage multiple Google My Business profiles, perform SEO on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.

4.) Ecommerce SEO

Getting your Cambridge storefront's products and services ranked in search engines is our passion. For any online search marketing plan for an ecommerce business, make sure to include SEO.

If you are looking for Cambridge SEO firms to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Working with a digital agency that has onsite ecommerce developers and search engine optimization experts is the best choice for your Cambridge ecommerce business. Our departments can work together to provide efficient on-page, off-page, and technical SEO services. Our SEO company will handle your structured data, content silos, URL structures, 301 redirects, and more.

Website Platforms We Optimize for Search Results

We're a complete digital agency, just 1172.5 miles away from Cambridge, and we have in-house website developers and SEO specialists.

We can do Cambridge search engine marketing using some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

1.) WordPress SEO

WordPress is the most popular CMS in Cambridge.

We're often hired to optimize the Yoast SEO settings, tweak Structured Data plugins, fix content silos, and optimize URL structures on WordPress sites.

Find out more about our WordPress search engine optimization campaigns.

2.) WooCommerce SEO

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

For our WooCommerce search engine optimization services, we often help Cambridge ecommerce storefronts build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!

3.) Shopify SEO

This is the most popular ecommerce platform for startups and small businesses.

Cambridge Shopify storefronts often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing template problems, fixing broken links, and more! Learn more about our Shopify SEO options.

If you're looking for Cambridge SEO firms, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.

Pricing for Cambridge SEO

We determine the cost of our managed SEO services based on the amount of time you have available to allocate to search engine optimization in your marketing budget.

Although we are pleased to work with budgets starting as low as $800/month, we often work with much higher budgets as well.

To receive a price estimate for your SEO campaigns, please utilize the pricing calculator provided below.

SEO Tips for Cambridge Websites

Discover these Cambridge-specific SEO tips for companies in the Greater Boston area.

• Incorporate local keywords: Ensure your website content includes Cambridge-centric keywords, such as "Cambridge plumbers" or "things to do in Cambridge." Use tools like Ahrefs or Semrush to identify popular local search terms.
• Claim your Google Business Listing: A vital step for any local business is claiming your Google My Business Listing. This will help you appear in Google's "local pack" when people search for businesses in Cambridge. Complete all relevant information and upload photos of your small business.
• Get listed in local directories: Many local directories are available for listing, such as CambridgeChamber.org or CambridgeMA.gov. Listing in these directories can boost your local visibility and generate valuable backlinks to your website.
• Build local backlinks: As previously mentioned, backlinks from popular Cambridge sites can be advantageous for your SEO. Some examples of highly popular sites in Cambridge include The Harvard Gazette, Cambridge Chronicle, and The Cambridge Chamber of Commerce.
• Implement schema markup: Schema markup helps search engines better understand your website's content and can improve your visibility in search results. Be sure to include relevant schema markup, such as local business schema, on your website.
• Produce local content: Creating content that is relevant to Cambridge and its residents can boost your local visibility. This could entail blog posts about local events, attractions, or news, or designing local landing pages for specific neighborhoods or areas within the city.
• Promote internet reviews: Positive reviews can enhance your local search visibility and attract more clients. Encourage customers to leave reviews on your GMB Listing, Yelp, or other relevant review platforms.

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Why Choose Us as Your Cambridge SEO Company

Here are some reasons to choose our SEO agency, just short drive of 17 hours and 43 mins away (or mere seconds for a phone call!), targeted to Cambridge:

• Extensive History: We've provided professional SEO campaigns all over the country for more than 19 years.
• Never Outsourced: We don't outsource SEO, since we are a 100% USA-based search engine optimization agency.
• WordPress Knowledge: We are very knowledgeable with WordPress, which is the most commonly used CMS platform by most Cambridge website designers.
• Ecommerce Experience: We are very experienced with WooCommerce and Shopify. This is great if you are searching for a talented Cambridge ecommerce developer.
• Availability: We are easy to reach on the phone, through live chat, or by email for all your search engine optimization questions.