Cambridge, MA Web Design Services

Our Cambridge Web Services

We are a complete website design firm with a large staff of internal web designers and ecommerce web developers. Our web development team is broken into two groups, each specializing in either template or custom web design services.

1.) Template-Based Web Designs

Searching for an affordable website option? Your Cambridge business might be interested in a template website!

Instead of creating design mockups and developing your website in a custom theme, we can hand-pick several website templates to share with you that closely match your desired look and feel.

Don't worry though, you'll be able to select your desired theme for us to install on your development site.

We will then tailor the template to align with your color scheme and load in your web content.

The starting price for a template website development is around $3,750, and it can be finished in as little as a few weeks. For template ecommerce web developments, the cost and turnaround will be higher.

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2.) Custom Web Developments

As a custom web design company, we love to begin every Cambridge web development service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of website development work. In addition, these mockups can undergo updates until you're pleased with the design concept, enabling you to advance with certainty.

Following your approval of the design mockup, our website development team will integrate it into a custom theme. A custom template offers numerous advantages, such as a streamlined codebase that typically results in improved site speed and usability, since it was created exclusively for your Cambridge business.

The starting cost for a custom web development is around $9,500, and it can be finished in as little as a few weeks. For custom ecommerce web designs, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in website maintenance services.

We think of web maintenance as a reactive support service where we provide your Cambridge small business access to a web developer or ecommerce developer who can fix just about any problem.

Here are a few examples of website requests that might require service from Cambridge web support agencies, including:

• Upgrading your website platform to the latest version.
• Updating apps, themes, and plugins.
• Adding new pages whenever you release something new.
• Freshening your blog with new content.
• Rearranging your Cambridge site's navigation menu.
• Making your pages faster to pass Google Core Web Vitals.
• Making backups of your website's files and databases.
• Changing the look and feel of your website.
• Fixing Google Search Console coverage problems.
• Adding structured data, open graph tags, etc.
• Providing a solution to any other website problem.
• Importing / exporting ecommerce product data.

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Set Goals for Your Cambridge, MA Website

To choose the best template or custom web design company for your Cambridge business, you need to know what your goals are. The following are the most common goals we see for Cambridge website development and ecommerce web development projects:

1. To build a website or online store for a new business in Cambridge.
2. To give an old website or storefront a fresh look and feel to improve branding and functionality.
3. To improve UX, reduce bounce rates, and/or improve conversion rates.
4. To increase website speed for a passing score in Google Core Web Vitals.
5. To improve site accessibility for the general public looking at the website.
6. To make the website a lead generation machine.
7. To improve online orders from their ecommerce storefront.

Let's figure out what you want from your Cambridge website development project!

If you live in Cambridge, you probably love the Harvard Crimson football team. Go Harvard Crimson! In addition to designing Cambridge-area websites, our agency also provides website design services to those in Boston, Lowell, Springfield, and Worcester.

Picking a Platform for Your Cambridge, MA Website

A content management system, or CMS, is what powers your Cambridge website. Even though our top website designers and ecommerce website developers are well-versed in multiple platforms, we only use WordPress for new content-based website projects. For ecommerce websites we use Shopify or WooCommerce.

1.) WordPress

More than 40% of websites in Massachusetts and the rest of the country are powered by WordPress.

Our website design firm chooses to specialize in WordPress not only because it is the most popular CMS platform in Cambridge, but also because it is simply the best overall. While there are dozens of content management systems to consider, we've found WordPress to be the most scalable platform for designing websites.

• You can add functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• WordPress has a huge community of contributors that work together to improve its security, stability, and functionality.
• WordPress is popular among professional website design firms and freelance web designers, making it possible to find a local Cambridge website designer to work with you.

2.) WooCommerce

We help Cambridge startups and ecommerce businesses build and launch awesome stores with WooCommerce.

Here's why our ecommerce website designers love WooCommerce:

• We often recommend WooCommerce for Cambridge website development projects that need a custom theme with complex functionality, but are on a budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Cambridge small business already has a WordPress site, we often recommend WooCommerce. If you are happy with the look and feel of your content-based website, why invest the time and money into redesigning that website just to add ecommerce?
• We often recommend WooCommerce for Cambridge small businesses who prefer open-source software. You don't have to pay a monthly fee to use WordPress or WooCommerce. If you want to use Shopify, you'll need a paid subscription for the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
• If you're in an industry that's not supported by Shopify, try WooCommerce.

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. If you want to run an ecommerce site in Cambridge, you'll probably need a Shopify website developer.

Our Shopify developers have experience designing websites for online companies in and around Massachusetts.

Our ecommerce website designers love Shopify for these reasons:

• Cambridge merchants looking for a hosted ecommerce platform should check out Shopify. With Shopify, you don't have to worry about hosting configuration or platform updates.
• When Cambridge web companies don't need a lot of custom functionality, we often recommend Shopify. It is often more expensive to develop custom functionality within Shopify than WordPress. Additionally, Shopify apps often have monthly fees versus WooCommerce plugins that are more affordable.
• Shopify is a great option for Cambridge ecommerce businesses that need fast delivery times for marketing and development. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Cambridge, MA Web Developer

You should ask your prospective Cambridge web design or ecommerce web development firm several questions before you get started. Here are some of the most common ones we get asked before starting a custom web design or ecommerce website design project:

• Does the website developer outsource the work? Because we've got our own team of USA web designers and ecommerce website developers, we don't outsource.
• Do the web developers plan to create 301 redirects to help with SEO? We always create 301 redirects because we understand how important they are for Cambridge SEO.
• Will the website designer make a mockup, or provide theme samples, before starting the site? We always start with a design mockup for Cambridge custom web design projects to ensure everyone understands the vision for the website. However, if you choose a template-based web design service we will instead show you template samples before we begin.
• Which CMS platform does your Cambridge website designer plan to use on your website project? Due to its popularity, scalability, and ease of use, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast can your Cambridge web design team turn things around? Most of our custom website design projects are ready in two to three months, but template websites are closer to three to four weeks. Ecommerce projects usually require more time.
• Does the website development agency provide innovative solutions? As a complete web design company, we like unique design and functionality requirements! Just let us know what you have in mind and we will be happy to help!

Other Services for Your Cambridge, MA Website

There's more to a successful template or custom web design project for your Cambridge small business than you may realize. Here are some additional services to help make the most of your Cambridge website:

• Writing Content: Don't feel comfortable writing about yourself or your company? Let us write content about your products or services for your Cambridge website or blog.
• SEO: Interested in improving organic traffic within Cambridge, or beyond? We have our own team of search engine optimization experts to help with technical, on-page, and off-page search engine optimization.
• Conversion Optimization: Want to make your lead forms convert more often? We'll create better, higher converting landing pages for your organic and paid traffic.
• Web Maintenance & Support: Do you want help with your template or custom Cambridge website after it launches? If you need help updating your website, ask about our website maintenance services.
• ADA Website Accessibility: Not sure whether your Cambridge, MA website needs to be accessible? Our solutions use artificial intelligence to fix accessibility glitches on your website.
• Designing Logos: Getting ready to start a business in Cambridge, but still need a logo? Let our graphic designers come up with logo concepts for your business.
• Website Hosting: Looking for a place to host your website? To ensure fast hosting, our server admins teamed up with our website design team to configure fast caching systems for WordPress.

Our complete web design company is the perfect solution for your company!

Why Choose Us for Your Cambridge, MA Web Services

Because we love the City of Cambridge! There are so many exciting places to visit in Cambridge, like Aaron Hill House, 730 Tavern, Albertine Press, and others. For more ideas around Cambridge, check out this helpful website!

We've been designing high-converting websites for 19 years. We help small businesses and even large corporations with their website projects. We'll take care of your professional web development quickly and efficiently.

• You won't find us outsourcing Cambridge web design projects. Head over to our website design portfolio or ecommerce development portfolio to see example websites we've worked on.
• We have our own in-house team of top web developers.
• We've worked with multiple CSS frameworks, including Bootstrap and Tailwind.
• Our team is highly experienced in search engine optimization, UX, and site performance.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our website advertising team is experienced in Cambridge SEO services to help you improve search placements and organic traffic.
• Our website designers are knowledgeable within WooCommerce and Shopify for any Cambridge ecommerce website development project you need completed.
• You can reach us by phone, live chat, or email.
• We help with Cambridge website maintenance requests to keep your website updated and looking great!
• For an expanded online advertising campaign, check out our Cambridge PPC management and Cambridge social media services to target a broader audience.

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