Worcester, MA Web Design Services

Our Worcester Web Services

We are a full-service website design firm with a large team of in-house website designers and ecommerce website designers. Our website development team is separated into two groups, each focusing on either template or custom web design services.

1.) Template-Based Website Designs

Looking for an affordable website? Your Worcester business might be interested in a template website!

Rather than designing mockups and developing a custom theme for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

But don't worry - you'll have the option to choose your most liked theme for us to install on your development site.

Next, we will modify the template to use your color scheme and then add in your web pages.

The starting price for a templated web design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce web developments, the price and turnaround will be higher.

800-796-8263 Email Us

2.) Custom Website Designs

As a custom website design firm, we love to begin every Worcester web design service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of website development work. In addition, these mockups can undergo changes until you're pleased with the design concept, enabling you to advance with certainty.

Following your approval of the design mockup, our web development team will integrate it into a custom template. There are many benefits to a custom theme, including a simplified codebase that often has better page performance and usability since it was developed specifically for your Worcester small business.

The starting cost for a custom web design is $9,500, and it can be completed in as little as a few months. For custom ecommerce website developments, the price and turnaround will be higher.

800-796-8263 Email Us

3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web maintenance services.

We view website maintenance to be a reactive support service that provides your Worcester organization access to a website developer or ecommerce website designer who can solve nearly any website problem you have.

Here are some examples of website requests that Worcester website support firms might help with:

• Making sure your website's platform is up to date.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new information.
• Writing new blog content to help you stay fresh.
• Rearranging your Worcester site's navigation menu.
• Making your pages faster to pass Google Core Web Vitals.
• Making backups of your website's files and databases.
• Changing the look and feel of your website.
• Fixing website scan glitches or Google Search Console coverage errors.
• Improving technical search engine optimization by adding structured data, open graph tags, etc.
• Investigating and solving any other website issue.
• Importing / exporting ecommerce product data.

800-796-8263 Email Us

Set Goals for Your Worcester, MA Website

Before proceeding with the selection of a template or custom web development agency for your Worcester business, it is important to understand what the goals are for your website project. The most common goals we've seen for Worcester website development and ecommerce web development projects include:

1. To create a website or online store for a new business in Worcester.
2. To redesign an existing website or storefront with a fresh, professional look and feel.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To pass Google Core Web Vitals.
5. To comply with ADA, WCAG, and other published guidelines that set the standards for site accessibility.
6. To improve lead generation through design improvements.
7. To get more online sales from their ecommerce website.

Let's figure out what you want from your Worcester web design project!

If you live in Worcester, you probably love the Holy Cross Crusaders football team. Go Holy Cross Crusaders! In addition to designing Worcester-area websites, our company also provides website development services to those in Boston, Cambridge, Lowell, Springfield, .

Picking a Platform for Your Worcester, MA Website

The foundation of your Worcester website is the content management system you choose for the design project. While our top web developers and ecommerce developers are well-versed in multiple platforms, we prefer to only provide website design services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

WordPress is simply the most popular open-source site platform, with more than 40% market share throughout Worcester and the greater Massachusetts area.

WordPress is the most popular CMS in Worcester, but it's also the best in terms of overall performance and scalability of a customized web design. Although there are dozens of content management systems to choose from, we've found WordPress to be the most scalable for designing websites.

• You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress has a large following among expert website development agencies and freelance website designers, helping ensure you can find a local Worcester web developer to help you.

2.) WooCommerce

We help Worcester startups and ecommerce businesses build and launch awesome stores with WooCommerce.

Here are some of the reasons our ecommerce website developers tend to recommend WooCommerce:

• We often recommend WooCommerce for Worcester web design projects that require a custom designed theme with complex functionality, but are working on a limited budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• We often recommend WooCommerce for Worcester companies with an existing WordPress website. It doesn't make sense to spend a lot of time and money rebuilding your content-based website just to add ecommerce.
• WooCommerce is a great open-source option for Worcester small businesses. You don't have to pay a monthly fee for WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
• We also recommend WooCommerce for those in an industry not accepted by Shopify.

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. If you want to run an ecommerce site in Worcester, you'll probably need a Shopify website developer.

Our Shopify developers have experience designing websites for online companies in and around Massachusetts.

Here are some of the reasons our ecommerce website designers often recommend Shopify:

• We often recommend Shopify for Worcester merchants interested in a hosted ecommerce platform. Shopify allows you to run an ecommerce business in Worcester without the hassle of hosting configurations or platform updates.
• We often recommend Shopify for Worcester web companies without a lot of custom functionality requirements. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, you'll find getting Shopify apps often require monthly subscriptions versus one-time purchases for WordPress plugins.
• The best ecommerce platform for Worcester companies that rely heavily on fast turnaround times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Worcester, MA Website Designer

There are several important questions to ask your prospective Worcester web development or ecommerce development company before proceeding with your project. Let's go over some of the most common ones we get asked before starting a custom web development or ecommerce web design project:

• Does the web designer outsource the project? We do not outsource custom website development or ecommerce web development projects for Worcester small businesses. We have our own internal team of USA web developers.
• Will the web designers make 301 redirects to help preserve search rankings? For any Worcester web development project that will replace an existing website, we plan out 301 redirects early in the project.
• Does the website designer plan to create a mockup, or provide theme samples, before building the site? We find it is easier to create a design mockup for Worcester website projects to help everyone understand the design direction before the website build gets too far along. However, that is only possible if you choose a custom web development service. If you opt for a theme-based website, we'll provide several template samples for you to review instead.
• What platform does your Worcester website designer use? Due to its ease of use, popularity, and scalability, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast can your Worcester website development team turn things around? Most of our custom web design projects are ready in two to three months, but template websites are closer to three to four weeks. Ecommerce projects usually require more time.
• Does the website design firm provide creative solutions? As a comprehensive web development agency, we love a challenge! Let us know what you have for unique needs and we will be happy to assist!

Other Services for Your Worcester, MA Website

There is more to a successful template or custom website development project for your Worcester, MA business than you might realize. Let's explore some additional services, which are completely optional, to help you get the most out of your Worcester website:

• Content Writing: Not sure how to express yourself in writing? Let our content writers help your Worcester small business write web page or blog content to describe your company and its products or services.
• SEO Strategies: Want to improve organic traffic in or around Worcester? To help with on-page, off-page, and technical SEO, we have our own team of search engine optimization consultants.
• Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Website Maintenance: Want help making changes to your template pr custom Worcester website after it launches? If you need help updating your website, ask about our web maintenance plans.
• ADA Website Accessibility: Not sure whether your Worcester, MA site needs to be accessible? Our solutions use artificial intelligence to fix accessibility glitches on your website.
• Designing Logos: Getting ready to start a business in Worcester, but still need a logo? Allow our graphic designers to provide you with logo design concepts for your small business.
• Web Hosting: Need somewhere to host your website after it launches? Our server administration and web design team work together to ensure fast WordPress hosting services!

No matter what your business needs for its website, you'll find our comprehensive web development agency to be your solution provider!

Why Choose Us for Your Worcester, MA Web Services

Because we love Worcester as much as you do! There are so many exciting things to do in Worcester, like visit popular destinations of Worcester Art Museum, Green Hill Park, Wormtown Brewery, and others. For more fun ideas around Worcester, check out this website!

We have more than 19 years of experience designing good looking, high-converting websites for small businesses and large corporations! You can trust our specialists, who are only 1136.7 miles away, to handle your professional website design quickly and efficiently.

• We do not outsource Worcester website development projects. Check out our web design portfolio to see example content websites or ecommerce stores we've built.
• We have our own in-house team of skilled website designers.
• Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
• We're experts in SEO, UX, and website speed.
• We provide free web development tools, such as color scheme pickers and password generators.
• Our internet advertising team is experienced in Worcester SEO services to help you improve search rankings and organic traffic.
• Our web designers are knowledgeable within WooCommerce and Shopify for any Worcester ecommerce website development project you need completed.
• You can reach us by phone, live chat, or email.
• We help with routine Worcester web maintenance services to help you keep your website fresh.
• To really expand upon your digital advertising, we can offer Worcester PPC management and Worcester social media management to help you target potential customers outside of organic search results.

800-796-8263 Email Us