Springfield, MA Web Design Services

Our Springfield Website Services

We are a one-stop web development agency with a large group of onsite web designers and ecommerce developers. Our web design team is broken into two groups, each specializing in either template or custom website design services.

1.) Template-Based Web Developments

Looking for an affordable website? Your Springfield small business might be interested in a template site!

Rather than designing mockups and developing a custom template for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

But don't worry - you'll have the option to choose your preferred template for us to install on your development site.

From there, we'll customize the theme to match your color scheme and then set up your web pages.

The starting price for a template-based website design is $3,750, and it can be completed in as little as a few weeks. For template-based ecommerce website developments, the cost and turnaround will be higher.

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2.) Custom Web Designs

As a custom website development agency, we prefer to start every Springfield website design service from scratch.

Our team can create tailor-made mockups that adhere to your brand's unique specifications, providing a preview of your website's aesthetics before our web developers begin their work. In addition, these mockups can undergo changes until you're pleased with the design concept, enabling you to advance with certainty.

Following your approval of the design mockup, our website development team will integrate it into a custom theme. Opting for a custom template can provide several benefits, including a simplified codebase that usually delivers enhanced website performance and usability, as it was tailored specifically for your Springfield company.

The starting price for a custom website design is about $9,500, and it can be ready in just a few weeks. For custom ecommerce web designs, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in website maintenance services.

Web maintenance is a reactive support service that connects you with a web developer or ecommerce web designer on our team who can fix nearly any website issue.

Here are a few examples of website requests that might require service from Springfield web support companies, including:

• Upgrading your website platform to the latest version.
• Keeping apps, themes and plugins updated.
• Adding new pages whenever you release something new.
• Writing new blog content to help you stay fresh.
• Rearranging the navigation menu of your Springfield website.
• Making your pages faster to pass Google Core Web Vitals.
• Taking backups of your website's files and databases.
• Making your website look and feel better.
• Troubleshooting Google Search Console coverage concerns.
• Enhancing technical search engine optimization with structured data, open graph tags, etc.
• Providing solutions to other website issues.
• Importing / exporting ecommerce product data.

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Set Goals for Your Springfield, MA Website

It's important to understand what your goals are before picking a template or custom website design firm for your Springfield business. The following are the most common goals we see for Springfield website design and ecommerce development projects:

1. To create a website or online store for a new business in Springfield.
2. To revamp an existing website or storefront with a modern, professional look and feel.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To pass Google Core Web Vitals.
5. To fix website accessibility concerns, or perhaps receive a web accessibility certificate.
6. To improve lead generation from the website.
7. To improve online orders from their ecommerce storefront.

Let us help you figure out the goals of your Springfield web design project to ensure everyone is happy with the finished website!

In addition to designing Springfield-area websites, our company also provides website development services to those in Boston, Cambridge, Lowell, and Worcester.

Picking a Platform for Your Springfield, MA Website

Your Springfield website is likely powered by a content management system, or CMS. Even though our top web developers and ecommerce developers are well-versed in multiple platforms, we only use WordPress for new content-based website projects. For ecommerce websites we use Shopify or WooCommerce.

1.) WordPress

WordPress is simply the most popular open-source site platform, with more than 40% market share throughout Springfield and the greater Massachusetts area.

WordPress is the most popular CMS in Springfield, but it's also the best in terms of overall performance and scalability of a customized web design. Although there are dozens of content management systems to choose from, we've found WordPress to be the most scalable for designing websites.

• WordPress has thousands of third-party plugins available that can provide additional functionality for your website.
• WordPress has a large community of contributors helping to improve the platform's functionality, stability, and security.
• WordPress is popular among professional website development agencies and freelance website designers, making it possible to find a local Springfield web developer to work with you.

2.) WooCommerce

We help Springfield startups and ecommerce businesses build and launch awesome stores with WooCommerce.

These are some of the reasons our ecommerce website developers like WooCommerce:

• If you need a custom template with complex functionality, but have a limited budget, we often recommend WooCommerce. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Springfield small business website runs on WordPress, we typically recommend WooCommerce. If you are happy with the look and feel of your content-based website, why invest the time and money into redesigning that website just to add ecommerce?
• We often recommend WooCommerce for Springfield organizations who prefer open-source software. You don't have to pay a monthly fee for WordPress or WooCommerce. If you want to use Shopify, you'll need a paid subscription for the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
• We also recommend WooCommerce for those in an industry not accepted by Shopify.

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. To run an ecommerce website using Shopify you will likely be looking for a Shopify web developer in Springfield.

We can design a website for your online business in or around Massachusetts that runs on the Shopify platform.

Here are some reasons our ecommerce website designers like Shopify:

• For Springfield merchants interested in a hosted ecommerce system, we often recommend Shopify. With Shopify, you can run an ecommerce business in Springfield without worrying about hosting setups or platform updates.
• When Springfield web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, you'll find getting Shopify apps often require monthly subscriptions versus one-time purchases for WordPress plugins.
• We often recommend Shopify for Springfield ecommerce businesses that rely heavily on fast delivery times for development and marketing initiatives. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Springfield, MA Web Designer

You should ask a few questions of your prospective Springfield website design or ecommerce web design agency before starting a project. Here are some of the most common ones we get asked before starting a custom website design or ecommerce website development project:

• Does the website designer outsource the project? We do not outsource custom website design or ecommerce development projects for Springfield businesses. We have our own internal team of USA website designers.
• Will the web developers make 301 redirects to help preserve search placements? For any Springfield website design project that will replace an existing website, we plan out 301 redirects early in the project.
• Does the web developer plan to create a mockup, or provide template samples, before starting the website? We create design mockups for Springfield clients that choose a custom website development service, and provide template samples for businesses that choose a template-based web development service.
• Which CMS platform does your Springfield web designer plan to use on your website project? We prefer WordPress because of its ease of use, popularity, and scalability. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast is your Springfield website development service? Most of our custom web design projects are ready in two to three months, but template websites are closer to three to four weeks. Ecommerce projects usually require more time.
• Does the website design firm provide creative solutions? As a comprehensive web development agency, we enjoy a design or functionality challenge! Simply reach out to set up a phone call to discuss your needs!

Other Services for Your Springfield, MA Website

A successful template or custom website development project for your Springfield business is just getting started! Here are some additional services to help make the most of your Springfield website:

• Content Writing: Not sure how to express yourself in writing? Let our content writers help your Springfield small business write web page or blog content to describe your company and its products or services.
• SEO Strategies: Want to improve organic traffic in or around Springfield? To help with on-page, off-page, and technical SEO, we have our own team of search engine optimization consultants.
• Conversion Rate Optimization: Looking to boost the conversion rates for your lead forms? Allow our custom website designers and internet marketers to team up and create an improved, higher converting landing pages for your organic and paid advertising traffic.
• Website Maintenance & Support: Do you want help with your template or custom Springfield website after it launches? Ask about our web maintenance services to receive help installing updates or making website edits.
• Web Design Accessibility: Are you unsure if your Springfield, MA website needs to be accessible? Our solutions use artificial intelligence to fix accessibility concerns on your website.
• Designing Logos: Getting ready to start a business in Springfield, but still need a logo? Our graphic designers can come up with great logo ideas for your business.
• Web Hosting Tactics: After your site launches, do you need a place to host it? Our WordPress hosting is fast and simple thanks to the caching systems set up by our server admins and web designers!

Whatever your business needs from its website, our complete web design company has your solution!

Why Choose Us for Your Springfield, MA Web Services

We love Springfield, just like you! There are so many awesome places to visit in Springfield, like Crumpin Fox Club, Forest Park Zoo, Abandoned Building Brewery, and more! For other new ideas in or around Springfield, check out this great website!

We've been designing high-converting websites for 19 years. We help small businesses and even large corporations with their website projects. You can trust our professionals, who are only 1093.4 miles away, to handle your professional web development quickly and efficiently.

• We do not outsource Springfield web design projects. Check out our website design portfolio to see example content websites or ecommerce stores we've built.
• We have our own in-house team of skilled website developers.
• We have experience in multiple CSS frameworks, including Bootstrap and Tailwind.
• We are highly experienced in SEO, user experience, and site speed.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our digital advertising consultants are very familiar with Springfield search engine optimization services to help you rank higher in Google.
• Our web designers are knowledgeable within WooCommerce and Shopify for any Springfield ecommerce development project you need completed.
• You can reach us by phone, live chat, or email.
• We have a website team to help with Springfield website maintenance when you need website updates.
• To broaden your digital marketing service, we can include our Springfield PPC ads management and Springfield social media services to help you target a bigger audience.

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