Boston, MA Web Design Services

Our Boston Website Services

We are a comprehensive website development agency with a large team of in-house website designers and ecommerce web designers. Our web design team is separated into two groups, each focusing on either template or custom website design services.

1.) Template-Based Web Developments

Searching for an affordable website option? Your Boston small business might be interested in a template website!

Instead of creating design mockups and developing your website in a custom template, we can hand-pick several website templates to share with you that closely match your desired look and feel.

Rest assured, you'll have the opportunity to select the theme you prefer, which we will then install on your development site.

Next, we will modify the template to use your color scheme and then add in your web pages.

The starting price for a templated web design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce website designs, the cost and turnaround will be higher.

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2.) Custom Web Designs

As a custom website design firm, we love to begin every Boston web design service from scratch.

This approach allows our team to design custom mockups specific to your branding requirements. You'll appreciate seeing the look and feel of your future website before our web developers start building the site. Best of all, those mockups can be revised until you're happy with the design concept and are ready to move forward.

Once you've given your approval for the design mockup, our website development team will merge it into a custom theme. Opting for a custom template can provide several benefits, including a simplified codebase that usually delivers enhanced page speed and usability, as it was tailored specifically for your Boston small business.

The starting price for a custom web design is $9,500, and it can be completed in as little as a few months. For custom ecommerce web developments, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in website support services.

We think of web maintenance as a reactive support service where we provide your Boston company access to a web developer or ecommerce website developer who can fix just about any problem.

Here are some examples of website requests that Boston web maintenance companies might help with:

• Updating your site platform.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new products or services.
• Writing new blog content to help you stay fresh.
• Rearranging your Boston website's navigation menu.
• Making your pages faster to pass Google Core Web Vitals.
• Taking backups of your website's files and databases.
• Changing the look and feel of your website.
• Troubleshooting Google Search Console coverage errors.
• Enhancing technical search engine optimization with structured data, open graph tags, etc.
• Providing solutions to other website concerns.
• Importing / exporting ecommerce product data.

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Set Goals for Your Boston, MA Website

Before proceeding with the selection of a template or custom web design company for your Boston business, it is important to understand what the goals are for your website project. The most common goals we've seen for Boston web design and ecommerce website development projects include:

1. To build a website or online store for a new business in Boston.
2. To give an old website or storefront a fresh look and feel to improve branding and functionality.
3. To improve user experience, reduce bounce rates, and/or improve conversion rates.
4. To improve the website's speed and responsiveness.
5. To comply with ADA, WCAG, and other published guidelines that set the standards for site accessibility.
6. To improve lead generation through design improvements.
7. To improve online orders from their ecommerce storefront.

Let's figure out what you want from your Boston web design project!

If you live in Boston, you probably love the Boston Red Sox baseball team. Go Boston Red Sox! In addition to designing Boston-area websites, our company also provides website development services to those in Cambridge, Lowell, Springfield, and Worcester.

Picking a Platform for Your Boston, MA Website

The foundation of your Boston website is the content management system you choose for the design project. While our top web developers and ecommerce developers are well-versed in multiple platforms, we prefer to only provide website design services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

More than 40% of websites in Massachusetts and the rest of the country are powered by WordPress.

Our web development agency chooses to specialize in WordPress not only because it is the most popular CMS platform in Boston, but also because it is simply the best overall. The following reasons make WordPress the most scalable platform for designing websites, despite the fact there are alternatives for your project.

• You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress is popular among professional website development agencies and freelance website designers, making it possible to find a local Boston web developer to work with you.

2.) WooCommerce

We've helped startups and existing ecommerce companies develop great WooCommerce stores in Boston or other parts of United States.

These are some of the reasons our ecommerce web designers like WooCommerce:

• We often recommend WooCommerce for Boston website design projects that require a custom designed template with complex functionality, but are working on a limited budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Boston business already has a WordPress site, we often recommend WooCommerce. It doesn't make sense to spend a lot of time and money rebuilding your content-based website just to add ecommerce.
• Most businesses in Boston who prefer open-source software use WooCommerce. You don't have to pay a monthly fee for WordPress or WooCommerce. Alternatively, Shopify has monthly fees to use the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
• We also recommend WooCommerce for those in an industry not accepted by Shopify.

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. To run an ecommerce website using Shopify you will likely be searching for a Shopify website developer in Boston.

Our Shopify developers have experience designing websites for online companies in and around Massachusetts.

Here are some reasons our ecommerce website designers like Shopify:

• For Boston merchants interested in a hosted ecommerce system, we often recommend Shopify. With Shopify, you can run an ecommerce business in Boston without worrying about hosting setups or platform updates.
• When Boston web companies don't need a lot of custom functionality, we often recommend Shopify. It is often more expensive to develop custom functionality within Shopify than WordPress. Additionally, Shopify apps often have monthly fees versus WooCommerce plugins that are more affordable.
• Shopify is a good option for Boston ecommerce businesses that need fast turnaround times for marketing and development. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Boston, MA Website Designer

There are several important questions to ask your prospective Boston web development or ecommerce development company before proceeding with your project. Let's go over some of the most common ones we get asked before starting a custom web development or ecommerce web design project:

• Does the web designer outsource the work? Because we've got our own team of USA website developers and ecommerce web developers, we don't outsource.
• Do the website designers plan to create 301 redirects to help with SEO? We are careful when it comes to broken URLs, so we plan to implement 301 redirects during any Boston website refresh project.
• Does the web designer plan to create a mockup, or provide template samples, before building the site? We find it is easier to create a design mockup for Boston site projects to help everyone understand the design direction before the website build gets too far along. However, that is only feasible if you choose a custom website development service. If you opt for a theme-based website, we'll provide several template samples for you to review instead.
• Which CMS platform does your Boston website designer plan to use on your website project? Due to its popularity, scalability, and ease of use, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How quick is the turnaround time for your Boston website design service? We typically complete custom web design projects in 2-3 months, and template website projects in 3-4 weeks. Ecommerce website projects typically take longer to finish.
• Does the website design firm have examples of creative solutions? As a comprehensive web development agency, we enjoy a design or functionality challenge! Simply reach out to set up a phone call to discuss your needs!

Other Services for Your Boston, MA Website

There is more to a successful template or custom website development project for your Boston, MA business than you might realize. Let's explore some additional services, which are completely optional, to help you get the most out of your Boston website:

• Writing Content: Don't feel comfortable writing about yourself or your company? Let us write content about your products or services for your Boston website or blog.
• SEO: Interested in improving organic traffic within Boston, or beyond? With our own team of SEO professionals, we can help with off-page, technical, and on-page search engine optimization.
• Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Web Maintenance & Support: Do you want help with your template or custom Boston website after it launches? If you need help updating your website, ask about our website maintenance packages.
• Website Accessibility: Not sure if your Boston, MA website needs to be accessible to people with disabilities? We have an affordable solution that continuously scans your website and uses artificial intelligence to fix accessibility concerns.
• Logo Creation: Have you decided on a logo for your new Boston small business yet? Our graphic designers can come up with good logo ideas for your business.
• Web Hosting: Need somewhere to host your website after it launches? Our WordPress hosting is fast and easy thanks to the caching systems set up by our server admins and web designers!

Our comprehensive web development agency is the perfect solution for your small business!

Why Choose Us for Your Boston, MA Web Services

Because we love Boston as much as you do! There are so many exciting things to do in Boston, like visit popular destinations of Adams National Historical Park, Banners Kitchen & Tap, Boston Tea Party Ships & Museum, and others. For more fun ideas around Boston, check out this website!

We have more than 19 years of experience designing great, high-converting websites for small businesses and large corporations! We'll take care of your professional website design quickly and efficiently.

• You won't find us outsourcing Boston web development projects. Head over to our web design portfolio or ecommerce development portfolio to see example websites we've worked on.
• We have our own in-house team of top website designers.
• Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
• We're consultants in search engine optimization, UX, and website performance.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our website marketing team is experienced in Boston search engine optimization services to help you improve search placements and organic traffic.
• We are very familiar with WooCommerce and Shopify. This is great if you are looking for a talented Boston ecommerce website developer.
• We're easy to reach by phone, live chat, or email.
• We help with routine Boston website maintenance services to help you keep your website fresh.
• To broaden your online advertising service, we can include our Boston PPC ads management and Boston social media services to help you target a bigger audience.

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