Cambridge, MA Digital Marketing

What is Digital Marketing for Cambridge, MA Small Businesses?

Simply put, internet marketing throughout Cambridge is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Cambridge business owners, online marketing is a fancy way of saying search engine optimization or PPC advertising. Even though both of those services are used in website advertising, neither fully explains the depth of a modern digital marketing program for Cambridge-based small businesses.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Cambridge and across the country.

For example, the best website marketing plans in Cambridge will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost Cambridge small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Cambridge by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Cambridge, you probably love the Harvard Crimson football team. Go Harvard Crimson! In addition to marketing Cambridge-area websites, our digital marketing company also offers Boston, Lowell, Springfield, and Worcester small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Cambridge Companies

We're a team of website marketing specialists, just 1172.5 miles away, who know and understand the latest digital marketing trends for Cambridge businesses. Use our experience in more than 100 business industries across Cambridge, and the rest of the country, to help get traffic and increase conversions.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Cambridge. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC management, a paid ads agency for Cambridge often starts by getting to know your company and its business model. Since the way you approach PPC advertising for a local Cambridge business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Cambridge, for instance, are often only interested in good leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Cambridge PPC is the next step. To maximize the value of paid advertising, most Cambridge companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Cambridge small business should utilize multiple advertising plans and marketing tools. For example, the best Cambridge PPC advertising plans will include plans to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Cambridge small business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Advertising

Social media ads are paid advertisements placed on platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok that are used in Cambridge digital marketing. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Cambridge company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Cambridge businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads agency helps Cambridge small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. In our Cambridge digital marketing plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Don't forget about the freshness of your ad creatives. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Marketing

In online advertising, Cambridge search engine ads is used to place ads on search engines like Google and Bing. Your Cambridge small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that build leads and conversions, which help make their PPC advertising an effective Cambridge website advertising plan. To improve your return on investment with search ads in Cambridge, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

A local Cambridge service provider's main goal of an inbound marketing program is to improve leads. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. These kinds of industries need Cambridge lead generation tactics.

All of our online advertising team's lead generation strategies have been tried and implemented at some point in the past. Among the most common lead generation tactics are creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Cambridge organization.

5.) Conversion Rate Optimization

Digital marketing in Cambridge should include conversion optimization tactics. This is an essential component of any kind of internet advertising in Cambridge since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

You can boost your bottom line by increasing conversion rates. It's important to understand what CRO is, how it works, and how to evaluate it. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO tactics that work for one Cambridge company might not work for another, even when they are in the same field.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Cambridge websites can become much more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Cambridge, and many other things.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Cambridge company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Cambridge business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The creation of a funnel for your Cambridge business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Massachusetts small businesses. To develop a sales funnel that produces value for your Cambridge business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Cambridge digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Cambridge digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Cambridge email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Cambridge small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Cambridge websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Cambridge begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Cambridge internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Cambridge website marketing company. These are all effective ways to market content if you implement them correctly within your Cambridge organization.

9.) Online Reputation Management (ORM)

Your online reputation in Cambridge and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Cambridge, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Cambridge brand.

For nearby service companies in Cambridge, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Cambridge storefront. Online shoppers in Cambridge want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Cambridge doctors or Cambridge attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Cambridge website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Cambridge.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Cambridge, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Cambridge website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Cambridge digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Cambridge, MA Website

If you run a business in Cambridge that sells products or services, you're going to need marketing to improve sales. There are lots of reasons to choose Cambridge online marketing packages over other marketing strategies. Here are some reasons you should implement website advertising plans for your Massachusetts business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Cambridge is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Cambridge or across Massachusetts.
• Cambridge digital advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Cambridge, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Cambridge non-digital ads!

How to Develop Cambridge, MA Internet Advertising Plans

To start your online advertising campaign for your Cambridge business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Cambridge website advertising service is all about.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Cambridge or beyond. This helps you tailor your Cambridge digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Cambridge audience. You'll be able to focus on the right keywords for your Cambridge digital marketing and align your content marketing plan to your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Cambridge digital plan. In online marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Cambridge organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Cambridge paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Cambridge residents to your lead generation goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Cambridge website boosts traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Cambridge website visitors.

6.) Plan for continuous testing

When these Cambridge digital marketing tactics are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Cambridge internet advertising plan.

Why Choose WebCitz for Your Cambridge, MA Website Marketing Solutions

Our goal is to be your Cambridge organization digital marketing partner! When researching Cambridge digital advertising firms, there are many factors to consider. You can trust the Cambridge internet advertising tactics we suggest for your business since we have more than 19 years of experience. Cambridge online advertising strategies like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Cambridge because of the effective implementation of our own digital marketing campaign.

Most importantly though, you should choose our digital advertising firm for your Cambridge business because you feel confident we are the right team for your Cambridge company. We are only a short drive of 17 hours and 43 mins away from you in Cambridge, but that time is reduced further if you call or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new customers in Cambridge from our own website marketing plans.
• You probably found us in Cambridge via an online search for a service we provide.
• Our marketing team performs all of our Cambridge digital marketing services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're professionals in Shopify, WordPress, and WooCommerce for any Cambridge online advertising campaigns that need website design or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our digital marketers in mind when it comes time for you to start looking for Cambridge internet marketing agencies. To start a discussion with the helpful staff at our online marketing firm, just send us an email or give us a call.

800-796-8263 Email Us