Lowell, MA Digital Marketing

What is Website Marketing for Lowell, MA Small Businesses?

Simply put, digital marketing throughout Lowell is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Lowell business owners think of digital advertising as another phrase for SEO or paid ads. Those two services are both used in online marketing, but neither fully explains what a fresh Lowell website marketing program entails.

In today's website advertising world, there are dozens of digital marketing strategies that all work together to help you get visibility in Lowell and across the country.

For example, the best internet marketing services in Lowell will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through SEO, SEO, social media marketing, or affiliate marketing.
• Boost your Lowell business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Lowell by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Lowell, you probably love the UMass Lowell River Hawks baseball team. Go UMass Lowell River Hawks! In addition to marketing Lowell-area websites, our online marketing firm also offers Boston, Cambridge, Springfield, and Worcester small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Lowell Businesses

We're a team of digital advertising consultants, just 1178.2 miles away, who know and understand the latest internet advertising trends for Lowell small businesses. Take advantage of our experience in more than 100 business industries throughout Lowell, and the rest of the country, to help build traffic and grow conversions across your digital assets.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Lowell. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads company for Lowell often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in Lowell, for example, are often only searching for quality leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that improves traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Lowell PPC management is understanding the metrics that will be used to optimize and scale. Most Lowell paid advertising agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid ads. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Lowell small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in Lowell should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your Lowell company more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Advertising

With social media marketing, Lowell digital marketing campaigns use Twitter, TikTok, LinkedIn, Instagram, or Facebook to run PPC advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Lowell business gets quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a good opportunity for established Lowell small businesses, but it's expensive for those not ready to make the most of social media ads.

Our social media advertising company helps Lowell organizations build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Lowell digital advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Ads

In website marketing, Lowell search advertising is used to place ads on search engines like Google and Bing. Your Lowell organization will benefit from Google ads and Bing paid ads since they provide a quick and easy way to connect with an engaged audience looking for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help build leads and conversions, which helps make their PPC advertising an effective Lowell website advertising plan. To improve your return on investment with search ads in Lowell, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

A local Lowell service provider's main goal of an inbound marketing program is to improve leads. The internet can't sell everything. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Lowell lead gen plans are going to be critical.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Lowell business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Lowell internet advertising strategies. This is a critical aspect of any type of online advertising in Lowell since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Lowell organization might not work for a different Lowell business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Lowell websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lowell, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lowell company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lowell business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your Lowell business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Massachusetts small businesses. To develop a sales funnel that produces value for your Lowell business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lowell internet advertising plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lowell internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Lowell email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

8.) Content Marketing

Most Lowell small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Lowell websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lowell begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lowell website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lowell digital marketing company. These are all effective ways to market content if you implement them correctly within your Lowell organization.

9.) Online Reputation Management (ORM)

Your online reputation in Lowell and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Lowell, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lowell brand.

For local service companies in Lowell, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lowell storefront. Online shoppers in Lowell want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lowell doctors or Lowell attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Lowell website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Lowell.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

10.) Video Marketing

As a comprehensive online advertising agency for Lowell, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Lowell digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lowell internet advertising plans to bring life to paid campaigns.

Why You Should Invest in Online Advertising for Your Lowell, MA Website

If you run a business in Lowell that sells products or services, you're going to need marketing to grow sales. There are many reasons to consider Lowell website advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your Massachusetts small business should embrace digital advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your site in the days, weeks, or months after their first interaction.
• Everyone in Lowell is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Lowell or within Massachusetts.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Lowell, internet advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Lowell non-digital ads!

How to Develop Lowell, MA Online Marketing Services

To start your website marketing plan for your Lowell business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Lowell digital marketing service to prevent spending time on ideas that won't positively impact the business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Lowell or beyond. This helps you tailor your Lowell digital advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Lowell audience. By doing this, you'll make sure your Lowell internet marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Lowell digital strategy. In website advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Lowell business. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Lowell paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Lowell lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Lowell website, you should consider how to best interact with those visitors after they leave your site. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Lowell website visitors.

6.) Strategize for consistent testing

If you've got all these Lowell online marketing plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Lowell website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Lowell, MA Digital Advertising Services

Our goal is to be your Lowell business online marketing partner! There are many factors to consider when researching Lowell online advertising agencies. We've got 19 years of experience, so you can trust the Lowell website advertising plans we suggest. Lowell digital marketing tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our site from Lowell because of the effective implementation of our own internet advertising plan.

Most importantly though, you should choose our online advertising agency for your Lowell small business because you feel confident we are the right team for your Lowell company. We are only a short drive of 17 hours and 42 mins away from you in Lowell, but that time is reduced further if you call or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Lowell from our own internet advertising plans.
• You probably found us in Lowell via an online search for a service we provide.
• We don't outsource Lowell online advertising services because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're specialists in Shopify, WordPress, and WooCommerce for any Lowell internet marketing campaigns that need website design or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Lowell website marketing companies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing company.

800-796-8263 Email Us