Charlotte, NC Digital Marketing

What is Digital Marketing for Charlotte, NC Businesses?

Simply put, digital advertising throughout Charlotte is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means SEO or paid ads to most Charlotte small business owners. Even though both of those services are used in online advertising, neither fully explains the depth of a modern website advertising program for Charlotte-based organizations.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you generate visibility and conversions throughout Charlotte, North Carolina or nationwide.

For example, the best online advertising services in Charlotte will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Charlotte business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Charlotte by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Charlotte, you probably love the Carolina Panthers football team. Go Carolina Panthers! In addition to marketing Charlotte-area websites, our website advertising firm also offers Asheville, Cary, Concord, Durham, Fayetteville, Greensboro, Greenville, High Point, Raleigh, and Wilmington small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Charlotte Businesses

We're a team of online marketing professionals, just 952.4 miles away, who know and understand the latest website marketing trends for Charlotte small businesses. We've helped drive traffic and drive conversions across more than 100 business industries in Charlotte, and the rest of the country, so let's work together.

1.) PPC Ads Management

The act of creating and optimizing Charlotte paid advertising campaigns is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Charlotte often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Service providers in Charlotte, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through PPC advertising that boosts traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Charlotte PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Charlotte companies implement email collection plans through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid ads, your Charlotte small business should utilize multiple advertising plans and marketing tools. For example, the best Charlotte PPC advertising plans will include plans to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Charlotte small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Advertising

Social media ads are paid advertisements placed on platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok that are used in Charlotte digital marketing. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Charlotte company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Charlotte businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads agency helps Charlotte small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Charlotte digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Marketing

In online advertising, Charlotte search engine ads is used to place ads on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Charlotte business to an engaged audience that is actively looking for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that improve leads and conversions, which help make their paid advertising an effective Charlotte online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Charlotte.

4.) Lead Generation

For local service providers in Charlotte, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation tactics are crucial for these kinds of Charlotte organizations looking to get sales from their website.

Our online marketing team has tried and implemented so many different lead generation plans in the past. Among the most common lead generation strategies are offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Charlotte small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Charlotte digital advertising services. There's no doubt that this is a critical element of internet advertising in Charlotte, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. What makes it most difficult is the CRO plans that work for one Charlotte business might not work for a different Charlotte business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Charlotte websites can become much more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Charlotte, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Charlotte company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Charlotte company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

The development of a revenue funnel for your Charlotte organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their North Carolina businesses. To develop a sales funnel that produces value for your Charlotte business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Charlotte internet marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Charlotte internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Charlotte email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Charlotte businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Charlotte websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Charlotte begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Charlotte online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Charlotte digital marketing agency. These are all effective ways to market content if you implement them correctly within your Charlotte small business.

9.) Online Reputation Management (ORM)

Your online reputation in Charlotte and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Charlotte, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Charlotte brand.

For local area service companies in Charlotte, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Charlotte storefront. Online shoppers in Charlotte want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Charlotte doctors or Charlotte attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Charlotte website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Charlotte.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a full-service online marketing firm for Charlotte, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Charlotte digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Charlotte internet marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Online Marketing for Your Charlotte, NC Website

If you run a business in Charlotte that sells products or services, you're going to need marketing to build sales. You might be thinking about Charlotte website marketing plans over other, more traditional, marketing plans. Here are some reasons you should implement digital marketing tactics for your North Carolina business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your site in the days, weeks, or months after their first interaction.
• Everyone in Charlotte is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Charlotte or within North Carolina.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Charlotte, internet advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Charlotte non-digital ads!

How to Develop Charlotte, NC Online Marketing Services

To start your website marketing plan for your Charlotte business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Charlotte or beyond. This helps you tailor your Charlotte digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Charlotte audience. By doing this, you'll make sure your Charlotte digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Charlotte digital strategy. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Charlotte business and its digital assets than right now. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Charlotte that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to bring Charlotte residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Charlotte website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Charlotte website.

6.) Plan for continuous testing

When these Charlotte website advertising plans are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Charlotte digital advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Charlotte, NC Online Marketing Tactics

Our goal is to be your Charlotte business website advertising partner! When researching Charlotte digital marketing agencies, there are a lot of factors to consider. You can trust the Charlotte digital advertising plans we suggest for your business since we have more than 19 years of experience. These are often the same Charlotte internet advertising tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Charlotte because of the effective implementation of our own website marketing plan.

Most importantly though, you should choose our digital marketing agency for your Charlotte small business because you feel confident we are the right team for your Charlotte company. We are only a short drive of 14 hours and 34 mins away from you in Charlotte, but that time is reduced further if you call or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Charlotte from our own website marketing plans.
• You probably found us in Charlotte via an online search for a service we provide.
• Our marketing team performs all of our Charlotte digital marketing services, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• If you're looking for Charlotte internet marketing strategies that include website design or website maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital marketers are the ones you should keep in mind when you need Charlotte digital advertising firms. To start a discussion with the helpful staff at our internet advertising company, just send us an email or give us a call.

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