High Point, NC Digital Marketing

What is Internet Marketing for High Point, NC Businesses?

In a most simple definition, online marketing throughout High Point is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

Most High Point business owners think of website advertising as another phrase for SEO or paid advertising. Even though both of those services are used in digital advertising, neither fully explains the depth of a modern internet advertising program for High Point-based small businesses.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in High Point and across the country.

For instance, the best digital marketing plans in High Point will include these things:

• Promote your digital assets (sales funnels, websites, apps, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your High Point business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in High Point by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing High Point-area websites, our internet marketing agency also offers Asheville, Cary, Charlotte, Concord, Durham, Fayetteville, Greensboro, Greenville, Raleigh, and Wilmington small businesses and large corporations a professional online advertising service.

Our Website Marketing Services for High Point Small Businesses

We are a team of digital marketing experts, just 923.4 miles away, with diverse knowledge and experience in the latest digital advertising trends for High Point organizations. Take advantage of our experience in more than 100 business industries throughout High Point, and the rest of the country, to help improve traffic and generate conversions across your digital assets.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement plans in High Point. Despite that simple explanation, let's explore it further.

To provide premium PPC management, a PPC advertising firm for High Point should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid ads for a local High Point company is much different from how you'd handle it for an ecommerce brand.

For example, local High Point service providers are often only interested in qualified leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

The next step in High Point PPC management is understanding the metrics that will be used to optimize and scale. Most High Point paid ads companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your High Point organization needs to use multiple strategies and marketing tools. Pay-per-click campaigns in High Point should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your High Point business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social media ads in High Point website marketing involves paid advertising being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead gen or sales generation tool for your High Point company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established High Point small businesses, but it's expensive for those not ready to make the most of social media advertising.

With our help, corporations and small businesses in High Point make the most of their social media marketing by setting up sales funnels and lead generation tools. Our High Point online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Advertising

In digital marketing, High Point search engine ads is used to place ads on search engines like Google and Bing. Your High Point organization will benefit from Google campaigns and Bing ad campaigns since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their paid advertising an effective High Point digital advertising plan. For any search engine advertising campaign in High Point, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Gen

For localized service providers in High Point, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. Many products and services need a phone call or in-person meeting to close the deal. Lead generation strategies are crucial for these kinds of High Point small businesses looking to get sales from their website.

Our digital marketing team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, and retargeting past visitors.

For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your High Point company.

5.) Conversion Rate Optimization

Digital marketing in High Point should include conversion optimization campaigns. This is an essential component of any kind of digital marketing in High Point since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO plans that work for one High Point business might not work for another High Point business, even if they're in the same market.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website concerns, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for High Point websites can become much more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in High Point, and many other things.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your High Point company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your High Point small business. The funnel narrows at the bottom to represent the various exit points within the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Creating a revenue funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their North Carolina small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your High Point company.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. Working with one of our internet advertising experts, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your High Point website marketing plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our High Point website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help High Point email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

8.) Content Marketing

Most High Point small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for High Point websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around High Point begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help High Point digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading High Point internet advertising company. These are all effective ways to market content if you implement them correctly within your High Point company.

9.) Online Reputation Management (ORM)

Your online reputation in High Point and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in High Point, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your High Point brand.

For local service companies in High Point, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your High Point storefront. Online shoppers in High Point want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as High Point doctors or High Point attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your High Point website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around High Point.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive digital marketing agency for High Point, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your High Point online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within High Point website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your High Point, NC Website

If you manage a business in High Point that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider High Point digital marketing plans over other, more traditional, marketing plans. Here are some reasons you should implement internet advertising tactics for your North Carolina business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In High Point, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in High Point or throughout North Carolina?
• The flexibility of High Point website marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In High Point, website advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your High Point non-digital ads!

How to Develop High Point, NC Digital Marketing Campaigns

Before starting your digital advertising service for your High Point-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the High Point internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in High Point or beyond. You can then make sure you're targeting your High Point online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your High Point audience. This will help ensure you focus on the right keywords for your High Point website marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your High Point digital plan, make that your first priority. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your High Point business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most PPC advertising services in High Point that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring High Point residents to your lead generation goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your High Point website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent High Point website visitors.

6.) Strategize for consistent testing

If you've got all these High Point website marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your High Point digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your High Point, NC Internet Advertising Strategies

We want to be the online advertising partner of your High Point business! There are many factors to consider when researching High Point website advertising firms. You can trust the High Point digital marketing tactics we suggest for your business since we have more than 19 years of experience. High Point internet marketing strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from High Point probably has a lot to do with our own online advertising campaign.

However, you should select our website advertising firm because you feel confident we're the right team for your High Point business. We are only a short drive of 14 hours and 11 mins away from you in High Point, but that time is reduced to seconds for phone and email communication!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new customers in High Point from our own online marketing services.
• You probably found us in High Point via an online search for a service we provide.
• Our marketing team performs all of our High Point website marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any High Point internet marketing strategies that involve website design or website edits.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for High Point website marketing companies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing company.

800-796-8263 Email Us