Greensboro, NC Digital Marketing

What is Digital Marketing for Greensboro, NC Small Businesses?

It's pretty easy: Greensboro internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Greensboro small business owners think of online advertising as another phrase for SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Greensboro digital advertising program entails.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Greensboro and across the country.

For instance, the best website marketing plans in Greensboro will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Greensboro business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Greensboro through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Greensboro, you probably love the UNC Greensboro Spartans basketball team. Go UNC Greensboro Spartans! In addition to marketing Greensboro-area websites, our digital marketing agency also offers Asheville, Cary, Charlotte, Concord, Durham, Fayetteville, Greenville, High Point, Raleigh, and Wilmington small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Greensboro Small Businesses

For Greensboro companies, we're a team of website marketing specialists, just 932.8 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Greensboro, and the rest of the country, to help drive traffic and drive conversions across your digital assets.

1.) PPC Ads Management

PPC Management consists of creating and optimizing paid advertisement campaigns in Greensboro. Despite that simple explanation, let's explore it further.

A paid advertising firm for Greensboro often begins by getting to know your company and its business model before providing expert PPC management. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

For example, local Greensboro service providers are often only interested in qualified leads. This can be accomplished through paid ads that generates traffic to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Greensboro paid ads, it's important to understand what metrics will be used. Most Greensboro paid ads agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Greensboro small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in Greensboro should include strategies like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Greensboro organization.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social media ads in Greensboro internet marketing involves paid ads being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Facebook. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Greensboro business generates quality leads or cost-effective sales.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media advertising is a huge opportunity for most established Greensboro small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Greensboro make the most of their social ads by setting up sales funnels and lead generation tools. Our Greensboro digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Marketing

The use of Greensboro search ads in website marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google campaigns and Bing ads offer a quick and effective method for connecting your Greensboro small business to an engaged audience that is actively searching for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help generate leads and conversions, which helps make their paid advertising an effective Greensboro website marketing tactic. For any search engine advertising campaign in Greensboro, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A nearby Greensboro service provider's main goal of an inbound marketing program is to increase leads. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Greensboro small businesses looking to get sales from their website.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. A few of the most popular lead generation plans include creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Greensboro business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Greensboro internet advertising strategies. This is a critical aspect of any type of online advertising in Greensboro since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO tactics that work for one Greensboro organization might not work for another Greensboro business, even if they're in the same market.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website errors, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Greensboro websites can become much more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Greensboro, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Greensboro company from their first interaction all the way to the transaction. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Greensboro small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Greensboro small business is more difficult than the explanation of its concepts. Many of the most successful sales funnels produce millions of dollars a day for their North Carolina organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Greensboro business.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. Working with one of our digital advertising consultants, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Greensboro online marketing service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Greensboro online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Greensboro email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most Greensboro companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Greensboro websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Greensboro begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Greensboro website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Greensboro digital advertising firm. These are all effective ways to market content if you implement them correctly within your Greensboro business.

9.) Online Reputation Management (ORM)

Your online reputation in Greensboro and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Greensboro, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Greensboro brand.

For localized service companies in Greensboro, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Greensboro storefront. Online shoppers in Greensboro want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Greensboro doctors or Greensboro attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Greensboro site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Greensboro.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Greensboro, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Greensboro internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Greensboro online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Greensboro, NC Website

You're going to have to think about marketing in Greensboro if you manage a business that sells something. There are many reasons to consider Greensboro website advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your North Carolina small business should embrace digital advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your site days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Greensboro. You might as well choose a format and medium that can follow your target audience wherever they go in Greensboro or within North Carolina.
• The flexibility of Greensboro internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Greensboro provides the best capacity for user engagement. Good luck getting people to comment, like, or share your non-digital advertisements throughout Greensboro!

How to Develop Greensboro, NC Online Marketing Services

It's important to create a plan with measurable business goals before beginning your website marketing plan for your Greensboro-based organization. You want to ensure everyone involved understands the ultimate goal of the Greensboro digital marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Greensboro or beyond. You can then make sure you're targeting your Greensboro internet marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Greensboro internet advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Greensboro digital plan, make that your first priority. The slowest moving digital marketing strategy in Greensboro is search engine optimization. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Greensboro business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Greensboro that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Greensboro residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Greensboro website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Greensboro site visitors.

6.) Strategize for consistent testing

If you've got all these Greensboro internet advertising tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Greensboro website marketing plan.

Why Choose WebCitz for Your Greensboro, NC Digital Marketing Tactics

If you're a organization in Greensboro, we want to be your internet advertising partner! There are many factors to consider when researching Greensboro online marketing firms. We've got 19 years of experience, so you can trust the Greensboro website marketing tactics we suggest. Greensboro digital marketing strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Greensboro probably has a lot to do with our own internet marketing campaign.

Our online marketing firm should be your choice for your Greensboro business because you feel we are the right team. We are only a short drive of 14 hours and 17 mins away from you in Greensboro, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Greensboro is our own digital marketing tactics.
• You likely found our site in Greensboro after performing an online search for a service we offer.
• Our marketing team performs all of our Greensboro internet advertising plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Greensboro digital marketing strategies that involve website design or website changes.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our internet advertisers are the ones you should keep in mind when you need Greensboro online marketing firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website marketing company.

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