Chesapeake Digital Marketing

What is Digital Marketing for Chesapeake, VA Small Businesses?

Simply put, internet marketing throughout Chesapeake is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid advertising to most Chesapeake company owners. Those two services are both used in website marketing, but neither fully explains what a cutting edge Chesapeake digital marketing program entails.

The latest digital marketing plans often use numerous internet marketing strategies, all working together to help you get more visibility and conversions throughout Chesapeake and the rest of the country.

The best Chesapeake online marketing packages will include strategies like:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Chesapeake business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Chesapeake by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Chesapeake-area websites, our website marketing company also offers Alexandria, Arlington, Norfolk, Reston, Roanoke, Richmond, Virginia Beach, and Lynchburg small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Chesapeake Organizations

We're a team of internet advertising experts, just 1088.2 miles away, who know and understand the latest online advertising trends for Chesapeake businesses. We've helped boost traffic and drive conversions across more than 100 business industries in Chesapeake, and the rest of the country, so let's work together.

1.) PPC Management

PPC Ads Management refers to creating and optimizing Chesapeake paid advertising campaigns. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid advertising firm for Chesapeake often begins by getting to know your company and its business model before providing expert PPC management. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

Local service providers in Chesapeake, for instance, are often only interested in good leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can build traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Chesapeake PPC is the next step. For paid advertising to be effective, most Chesapeake paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Chesapeake small business should use a variety of advertising plans and marketing tools to be successful with paid ads. Some of the best paid advertising packages in Chesapeake strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Chesapeake small business.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

With social ads, Chesapeake digital advertising services use LinkedIn, Instagram, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Chesapeake company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Chesapeake small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. In our Chesapeake digital marketing services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Don't forget about the freshness of your ad creatives. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Advertising

In online marketing, Chesapeake search ads is used to place ads on search engines like Google and Bing. Your Chesapeake business will benefit from Google advertising and Bing campaigns since they provide a quick and simple way to connect with an engaged audience looking for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help improve leads and conversions, which helps make their paid advertising an effective Chesapeake online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Chesapeake.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing strategy for nearby organizations in Chesapeake. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Chesapeake lead generation strategies.

All of our online marketing team's lead generation plans have been tried and implemented at some point in the past. A few of the most popular lead generation strategies include offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Chesapeake small business.

5.) CRO

Digital marketing in Chesapeake should include conversion rate optimization game plans. This is an essential component of any kind of internet marketing in Chesapeake since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO tactics that work for one Chesapeake company might not work for another, even when they are in the same field.

CRO strategies typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website glitches, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Chesapeake websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Chesapeake, and many other factors.

6.) Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Chesapeake organization. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Chesapeake business. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Making a funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Virginia businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Chesapeake small business.

We have experience in plenty several types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and more. We have a team of online advertising consultants who can bounce ideas off of you to help you figure out which revenue funnel will work for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Chesapeake digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Chesapeake digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Chesapeake email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Chesapeake businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Chesapeake websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Chesapeake begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Chesapeake internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Chesapeake online advertising agency. These are all effective ways to market content if you implement them correctly within your Chesapeake small business.

9.) Online Reputation Management (ORM)

Your online reputation in Chesapeake and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Chesapeake, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Chesapeake brand.

For local service companies in Chesapeake, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Chesapeake storefront. Online shoppers in Chesapeake want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Chesapeake doctors or Chesapeake attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Chesapeake website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Chesapeake.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Chesapeake, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Chesapeake website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Chesapeake digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Chesapeake, VA Website

If you run a business in Chesapeake that sells products or services, you're going to need marketing to increase sales. You might be thinking about Chesapeake internet advertising plans over other, more traditional, marketing plans. Here are a few reasons why your Virginia small business should embrace website marketing:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in Chesapeake. You might as well choose a format and medium that can follow your target audience wherever they go in Chesapeake or within Virginia.
• Chesapeake digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Chesapeake, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Chesapeake non-digital ads!

How to Develop Chesapeake, VA Digital Advertising Services

To start your internet advertising plan for your Chesapeake business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Chesapeake or beyond is important. Your Chesapeake online advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Chesapeake website marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Chesapeake digital strategy. In digital advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Chesapeake company and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Chesapeake paid advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Chesapeake lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Chesapeake website builds traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Chesapeake website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Chesapeake website advertising plans in place, you can start testing and optimizing. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Chesapeake digital advertising service.

Why Choose WebCitz for Your Chesapeake, VA Online Marketing Tactics

Our goal is to be your Chesapeake business website advertising partner! When researching Chesapeake digital marketing agencies, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Chesapeake digital advertising plans we suggest. Often, these are the same internet advertising tactics we use for our own lead generation and conversion rate optimization. Our own online advertising campaign likely landed you on our website from Chesapeake.

Our digital marketing agency should be your choice for your Chesapeake small business because you feel we are the right team. We are only a short drive of 16 hours and 30 mins away from you in Chesapeake, or mere seconds away from a phone or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new clients in Chesapeake from our own online advertising campaigns.
• You probably found us in Chesapeake via an online search for a service we provide.
• Our marketing team performs all of our Chesapeake website advertising packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WooCommerce, Shopify, and WordPress for any Chesapeake online marketing services that need web design or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start searching for Chesapeake digital advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

800-796-8263 Email Us