Lynchburg Digital Marketing

What is Digital Marketing for Lynchburg, VA Small Businesses?

Simply put, internet marketing throughout Lynchburg is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Lynchburg business owners, online marketing is a fancy way of saying search engine optimization or PPC advertising. Those two services are both used in website advertising, but neither fully explains what a modern Lynchburg digital marketing program entails.

Today's digital advertising services often include dozens of internet advertising tactics, all working in tandem to help you build visibility and conversions throughout Lynchburg, Virginia or nationwide.

For instance, the best website marketing plans in Lynchburg will include these things:

• Promote your digital assets (sales funnels, websites, apps, etc) via affiliate marketing, paid advertising, SEO, or social media marketing.
• Increase revenue for your Lynchburg business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Lynchburg with content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Lynchburg-area websites, our digital marketing agency also offers Alexandria, Arlington, Chesapeake, Norfolk, Reston, Roanoke, Richmond, Virginia Beach, small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Lynchburg Small Businesses

We're a team of online advertising consultants who know and understand the latest website advertising trends for Lynchburg organizations. Use our experience in more than 100 business industries across Lynchburg, and the rest of the country, to help drive traffic and get conversions.

1.) PPC Management

The act of creating and optimizing Lynchburg paid ads plans is known as PPC management. Despite that simple explanation, let's explore it further.

To provide expert PPC management, a paid ads agency for Lynchburg should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Lynchburg business is much different from how you'd handle it for an ecommerce brand.

For example, local Lynchburg service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Lynchburg PPC is the next step. For paid advertising to be effective, most Lynchburg paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid ads, your Lynchburg small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in Lynchburg should include strategies like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Increase revenue for your Lynchburg organization through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook that are used in Lynchburg website marketing. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Lynchburg business gets quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media marketing is a huge opportunity for most established Lynchburg small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Lynchburg make the most of their social media ads by setting up sales funnels and lead generation tools. Our social media advertising company also recommends putting in place plans for conversion optimization and retargeting within these Lynchburg digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Advertising

In online marketing, Lynchburg search ads is used to place ads on search engines like Google and Bing. Your Lynchburg business will benefit from Google advertising and Bing campaigns since they provide a quick and simple way to connect with an engaged audience looking for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Lynchburg website marketing tactic. To improve your return on investment with search engine advertising in Lynchburg, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

For nearby service providers in Lynchburg, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Lynchburg lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our online advertising team at some point in the past. A few of the most popular lead generation strategies include offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Lynchburg small business.

5.) CRO

Digital marketing in Lynchburg should include conversion rate optimization game plans. This is an essential component of any kind of internet marketing in Lynchburg since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

You can boost your bottom line by increasing conversion rates. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO strategies that work for one Lynchburg small business might not work for a different Lynchburg business, even when both are in the same industry.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Lynchburg websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lynchburg, and many other factors.

6.) Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Lynchburg organization. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Lynchburg business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The creation of a funnel for your Lynchburg business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Virginia small businesses. To develop a sales funnel that produces value for your Lynchburg business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lynchburg digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lynchburg digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Lynchburg email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Lynchburg small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Lynchburg websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lynchburg begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lynchburg internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lynchburg website marketing company. These are all effective ways to market content if you implement them correctly within your Lynchburg organization.

9.) Online Reputation Management (ORM)

Your online reputation in Lynchburg and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Lynchburg, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lynchburg brand.

For nearby service companies in Lynchburg, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lynchburg storefront. Online shoppers in Lynchburg want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lynchburg doctors or Lynchburg attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Lynchburg website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Lynchburg.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Lynchburg, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Lynchburg website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lynchburg digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Lynchburg, VA Website

If you run a business in Lynchburg that sells products or services, you're going to need marketing to improve sales. There are lots of reasons to choose Lynchburg online marketing packages over other marketing strategies. Here are a few reasons why your Virginia small business should embrace website advertising:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Lynchburg, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Lynchburg or throughout Virginia?
• The flexibility of Lynchburg digital marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with digital advertising in Lynchburg. We wish you the best of luck getting people to comment, like, and share your Lynchburg non-digital ads!

How to Develop Lynchburg, VA Internet Marketing Campaigns

To start your online marketing service for your Lynchburg business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Lynchburg website marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Lynchburg or beyond. You can then make sure you're targeting your Lynchburg website advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Lynchburg audience. This will help ensure you focus on the right keywords for your Lynchburg digital marketing and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing plans sooner

If you plan to incorporate SEO in your Lynchburg digital plan, make that your first priority. Search engine optimization is the slowest moving online marketing plan. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Lynchburg organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Lynchburg paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Lynchburg residents to your lead generation goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Lynchburg website boosts traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Lynchburg website.

6.) Strategize for consistent testing

If you've got all these Lynchburg digital marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Lynchburg internet advertising plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Lynchburg, VA Website Marketing Solutions

Our goal is to be your Lynchburg organization digital marketing partner! When researching Lynchburg digital advertising firms, there are many factors to consider. We've got 19 years of experience, so you can trust the Lynchburg internet advertising tactics we suggest. These are often the same Lynchburg online advertising strategies we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Lynchburg probably has a lot to do with our own digital marketing campaign.

However, you should select our digital advertising firm because you feel confident we're the right team for your Lynchburg business.

• We have been in business since 2004, which means we have more than 19 years of experience.
• Digital marketing is our main source of leads and new clients in Lynchburg.
• You probably found us in Lynchburg via an online search for a service we provide.
• Our marketing team performs all of our Lynchburg website advertising packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WooCommerce, Shopify, and WordPress for any Lynchburg online marketing services that need web design or website maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet marketers in mind when it comes time for you to start searching for Lynchburg digital advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

800-796-8263 Email Us