Virginia Digital Marketing

What is Online Marketing for Virginia Beach, VA Companies?

It's pretty simple: Virginia Beach website advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Virginia Beach organization owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for Virginia Beach-based businesses.

The latest website advertising services often use numerous digital marketing tactics, all working together to help you get more visibility and conversions throughout Virginia Beach and the rest of the country.

For example, the best internet marketing services in Virginia Beach will include tactics to:

• Promote your digital assets (sales funnels, websites, apps, etc) via SEO, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Virginia Beach business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Virginia Beach by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Virginia Beach-area websites, our online advertising agency also offers Alexandria, Arlington, Chesapeake, Norfolk, Reston, Roanoke, Richmond, and Lynchburg small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Virginia Beach Small Businesses

For Virginia Beach organizations, we're a team of internet advertising experts, just 1091.4 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Virginia Beach, and the rest of the country, to help build traffic and grow conversions across your digital assets.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Virginia Beach paid advertising plans. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide premium paid ads management, a paid advertising firm for Virginia Beach should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Virginia Beach organization is much different from how you'd handle it for an ecommerce brand.

Local service providers in Virginia Beach, for instance, are often only interested in good leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to increase traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Virginia Beach paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Virginia Beach paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Virginia Beach organization needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Virginia Beach should include tactics like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Increase revenue for your Virginia Beach business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

With social media ads, Virginia Beach website marketing plans use LinkedIn, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Virginia Beach small business drives quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. While this is an enormous opportunity for most established Virginia Beach small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

With our help, corporations and small businesses in Virginia Beach make the most of their social media marketing by setting up sales funnels and lead generation tools. Our Virginia Beach online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Advertising

In digital marketing, Virginia Beach search engine ads is used to place ads on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Virginia Beach small business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that drive leads and conversions, which help make their paid advertising an effective Virginia Beach digital advertising plan. For any search engine advertising campaign in Virginia Beach, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Gen

For localized service providers in Virginia Beach, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Virginia Beach lead generation tactics are going to be critical.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. A few of the most popular lead generation tactics include engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

For most digital advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Virginia Beach small business.

5.) CRO

Digital marketing in Virginia Beach should include conversion rate optimization tactics. This is an essential component of any kind of digital marketing in Virginia Beach since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO tactics that work for one Virginia Beach organization might not work for a different Virginia Beach business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for Virginia Beach websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Virginia Beach, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Virginia Beach company. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Virginia Beach business. The funnel narrows at the bottom to represent the various exit points within the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Building a conversion funnel for your Virginia Beach business is harder than explaining its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Virginia small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Virginia Beach company.

We have experience in plenty several types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and more. We have a team of internet advertising experts who can bounce ideas off of you to help you figure out which revenue funnel will work for your company. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Virginia Beach website marketing plan based on more information about your organization.

7.) Email Marketing

With effective email marketing strategies, you can raise brand awareness, get site traffic, engage past customers, improve sales, and find out what's going on with your target audience.

We help our Virginia Beach online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

In email marketing, you need to figure out how to get more subscribers. We help Virginia Beach email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

8.) Content Marketing

Most Virginia Beach small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. With this online advertising approach for Virginia Beach websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around Virginia Beach recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. We help Virginia Beach website marketing companies put together the right content marketing plan for their specific industry and goals.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

Many of the content marketing plans we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a leading digital advertising firm in Virginia Beach, but it works in other industries too. When you do them right, they're all effective ways to market your Virginia Beach business's content.

9.) Online Reputation Management (ORM)

Search engines use your online reputation in Virginia Beach to determine rank positions, and your target audience uses it to make buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Virginia Beach, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Virginia Beach brand.

For local service companies in Virginia Beach, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Virginia Beach storefront. Online shoppers in Virginia Beach want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Virginia Beach doctors or Virginia Beach attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Virginia Beach website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Virginia Beach.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

10.) Video Marketing

As a comprehensive online advertising agency for Virginia Beach, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Virginia Beach digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Virginia Beach internet advertising plans to bring life to paid campaigns.

Why You Should Invest in Online Advertising for Your Virginia Beach, VA Website

You're going to have to think about marketing in Virginia Beach if you manage a business that sells something. There are many reasons to consider Virginia Beach website marketing plans over other, more traditional, marketing plans. Let's go over some of the great reasons to implement digital advertising plans within your Virginia business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Virginia Beach, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Virginia Beach or throughout Virginia?
• Virginia Beach online marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Virginia Beach, online advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Virginia Beach!

How to Develop Virginia Beach, VA Website Marketing Plans

It's important to create a plan with measurable business goals before beginning your digital marketing campaign for your Virginia Beach-based small business. You want to ensure everyone involved understands the ultimate goal of the Virginia Beach internet marketing service to prevent spending time on ideas that won't positively impact the business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Virginia Beach or beyond is important. This helps you tailor your Virginia Beach online marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Virginia Beach audience. This will help ensure you focus on the right keywords for your Virginia Beach online advertising and you align your content marketing strategy with the needs of your audience.

3.) Start your low-intensity marketing plans earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Virginia Beach digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Virginia Beach business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Virginia Beach that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A great Virginia Beach lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Virginia Beach site is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Virginia Beach website visitors.

6.) Strategize for consistent testing

If you've got all these Virginia Beach online marketing plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Virginia Beach website advertising service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Virginia Beach, VA Digital Advertising Services

If you're a business in Virginia Beach, we want to be your online marketing partner! There are many factors to consider when researching Virginia Beach online advertising agencies. With more than 19 years of experience, you know you can trust the Virginia Beach website advertising plans we suggest for your business. Often, these are the same digital advertising plans we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Virginia Beach because of the effective implementation of our own online marketing service.

However, you should select our website marketing company because you feel confident we're the right team for your Virginia Beach organization. We are only a short drive of 16 hours and 33 mins away from you in Virginia Beach, but that time is reduced to seconds for phone and email communication!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new clients in Virginia Beach from our own internet advertising plans.
• You likely found our website in Virginia Beach after performing an online search for a service we offer.
• Our marketing team performs all of our Virginia Beach website marketing plans, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Virginia Beach internet marketing strategies that involve website design or website edits.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital marketers are the ones you should keep in mind when you need Virginia Beach website advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing company.

800-796-8263 Email Us