Fredericton, NB Digital Marketing

What is Internet Marketing for Fredericton, NB Businesses?

Simply put, online marketing throughout Fredericton is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Fredericton company owners think of website marketing as another phrase for search engine optimization or paid ads. Those two services are both used in digital marketing, but neither fully explains what a fresh Fredericton internet marketing program entails.

The latest internet advertising plans often use numerous online advertising strategies, all working together to help you get more visibility and conversions throughout Fredericton and the rest of the country.

For instance, the best website advertising packages in Fredericton will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through paid advertising, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Fredericton small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Fredericton by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Fredericton-area websites, our digital marketing company also offers Moncton, Saint John, small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Fredericton Companies

We're a team of website marketing specialists, just 2301 kilometers away, who know and understand the latest digital marketing trends for Fredericton businesses. Take advantage of our experience in more than 100 business industries throughout Fredericton, and the rest of the country, to help get traffic and increase conversions across your digital assets.

1.) Paid Ads Management

PPC Management refers to creating and optimizing Fredericton paid advertising campaigns. Despite that simple explanation, let's explore it further.

To provide professional paid ads management, a paid advertising company for Fredericton often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local area Fredericton small business is much different from how you'd handle it for an ecommerce brand.

For example, localized Fredericton service providers are often only interested in qualified leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Fredericton PPC ads management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Fredericton agencies implement email collection tactics through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Fredericton business needs to use multiple tactics and marketing tools. Some of the best paid ads services in Fredericton strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Fredericton organization through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Marketing

With social ads, Fredericton online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Fredericton company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established Fredericton businesses, but it's expensive for those not ready to make the most of social media ads.

Our social media advertising agency helps Fredericton small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our Fredericton website marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Ads

The use of Fredericton search advertising in internet advertising involves paid advertising being run on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your Fredericton small business to an engaged audience that is actively searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to get leads and increase revenue, which makes paid ads a cost-effective Fredericton online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Fredericton.

4.) Lead Gen

A nearby Fredericton service provider's main goal of an inbound marketing program is to drive leads. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. These kinds of industries need Fredericton lead generation tactics.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. Among the most common lead generation tactics are holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Fredericton company.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Fredericton digital marketing strategies. This is a critical aspect of any type of digital advertising in Fredericton since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO strategies that work for one Fredericton small business might not work for another, even when they are in the same field.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Fredericton websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Fredericton, and many other factors.

6.) Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Fredericton organization. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Fredericton business. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The creation of a funnel for your Fredericton business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New Brunswick small businesses. To develop a sales funnel that produces value for your Fredericton business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

We have experience in plenty several types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and more. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Fredericton digital marketing plan based on more information about your organization.

7.) Email Marketing

With effective email marketing solutions, you can raise brand awareness, generate website traffic, engage past customers, grow sales, and find out what's going on with your target audience.

We help our Fredericton website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Fredericton email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Fredericton organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Fredericton websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Fredericton begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Fredericton digital advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Fredericton online marketing firm. These are all effective ways to market content if you implement them correctly within your Fredericton business.

9.) Online Reputation Management (ORM)

Your online reputation in Fredericton and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Fredericton, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Fredericton brand.

For nearby service companies in Fredericton, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Fredericton storefront. Online shoppers in Fredericton want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Fredericton doctors or Fredericton attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Fredericton website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Fredericton.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete digital marketing company for Fredericton, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Fredericton online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Fredericton website advertising services to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian digital marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our internet marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Online Marketing for Your Fredericton, NB Website

If you run a business in Fredericton that sells products or services, you're going to need marketing to build sales. There are many reasons to consider Fredericton website marketing plans over other, more traditional, marketing plans. Here are a few reasons why your New Brunswick small business should embrace digital marketing:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Fredericton is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Fredericton or throughout New Brunswick?
• The flexibility of Fredericton internet marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Fredericton, internet advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Fredericton!

How to Develop Fredericton, NB Online Marketing Services

To start your website marketing plan for your Fredericton business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Fredericton digital marketing service to prevent spending time on ideas that won't positively impact the business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Fredericton or beyond is important. You can then make sure you're targeting your Fredericton digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Fredericton audience. This will help ensure you focus on the right keywords for your Fredericton internet marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing plans sooner

If you plan to incorporate search engine optimization in your Fredericton digital strategy, make that your first priority. In website advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Fredericton small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Fredericton paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Fredericton lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Fredericton website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Fredericton website.

6.) Strategize for consistent testing

If you've got all these Fredericton digital advertising plans in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Fredericton online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Fredericton, NB Website Advertising Strategies

Our goal is to be your Fredericton business digital advertising partner! There are many factors to consider when researching Fredericton internet marketing agencies. We've got 19 years of experience, so you can trust the Fredericton online marketing plans we suggest. Often, these are the same website marketing tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Fredericton probably has a lot to do with our own digital marketing plan.

Most importantly though, you should choose our internet marketing agency for your Fredericton small business because you feel confident we are the right team for your Fredericton company. We are only a short drive of 23 hours and 44 mins away from you in Fredericton, but that time is reduced further if you call or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new customers in Fredericton from our own digital marketing campaigns.
• You likely found our website in Fredericton after performing an online search for a service we offer.
• Our marketing team performs all of our Fredericton internet marketing services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in Shopify, WordPress, and WooCommerce for any Fredericton digital marketing campaigns that need website design or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

When it comes time for your small business or large corporation to start the search for Fredericton online marketing firms, we hope you keep our digital marketers in mind for the task. To start a discussion with the helpful staff at our website advertising firm, just send us an email or give us a call.

800-796-8263 Email Us