Moncton, NB Digital Marketing

What is Website Marketing for Moncton, NB Small Businesses?

It's pretty easy: Moncton digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Moncton small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Moncton website advertising program entails.

Today's digital marketing campaigns often include dozens of digital advertising plans, all working in tandem to help you improve visibility and conversions throughout Moncton, New Brunswick or nationwide.

For instance, the best online marketing packages in Moncton will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Moncton business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Moncton by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Moncton-area websites, our online advertising agency also offers Saint John, and Fredericton small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Moncton Small Businesses

For Moncton organizations, we're a team of internet advertising experts, just 2468.5 kilometers away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Moncton, and the rest of the country, to help build traffic and grow conversions across your digital assets.

1.) PPC Management

The act of creating and optimizing Moncton paid ads campaigns is known as PPC ads management. Despite that simple explanation, let's explore it further.

To provide premium paid ads management, a paid advertising firm for Moncton often starts by getting to know your company and its business model. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Moncton, for example, are often only searching for quality leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Moncton PPC management is understanding the metrics that will be used to optimize and scale. For PPC advertising to be effective, most Moncton paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Moncton small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in Moncton should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Moncton company through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Advertising

With social media marketing, Moncton digital marketing campaigns use Twitter, TikTok, LinkedIn, Instagram, or Facebook to run PPC advertising. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Moncton business gets quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Moncton small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps Moncton small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social ads company also recommends putting in place plans for conversion optimization and retargeting within these Moncton internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Ads

The use of Moncton search advertising in digital marketing involves paid advertising being run on search engines like Google and Bing. Your Moncton small business will benefit from Google advertising and Bing campaigns since they provide a quick and basic way to connect with an engaged audience looking for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help boost leads and conversions, which helps make their paid ads an effective Moncton digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Moncton.

4.) Lead Generation

For local service providers in Moncton, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Moncton lead generation strategies are going to be critical.

Our website advertising team has tried and implemented so many different lead generation plans in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Moncton business.

5.) Conversion Optimization

Digital marketing in Moncton should include CRO game plans. This is an essential component of any kind of website advertising in Moncton since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Moncton small business might not work for a different Moncton business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Moncton websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Moncton, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Moncton company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Moncton organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Moncton organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New Brunswick businesses. To develop a sales funnel that produces value for your Moncton business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Moncton online advertising campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Moncton online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Moncton email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

8.) Content Marketing

Most Moncton businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Moncton websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Moncton begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Moncton digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Moncton internet marketing agency. These are all effective ways to market content if you implement them correctly within your Moncton small business.

9.) Online Reputation Management (ORM)

Your online reputation in Moncton and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Moncton, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Moncton brand.

For local service companies in Moncton, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Moncton storefront. Online shoppers in Moncton want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Moncton doctors or Moncton attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Moncton website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Moncton.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Moncton, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Moncton internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Moncton online advertising campaigns to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian website advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Internet Marketing for Your Moncton, NB Website

You're going to have to think about marketing in Moncton if you manage a business that sells something. There are many reasons to consider Moncton internet advertising plans over other, more traditional, marketing plans. Here are a few reasons why your New Brunswick small business should embrace website marketing:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Moncton is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Moncton or within New Brunswick.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Moncton, digital marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Moncton!

How to Develop Moncton, NB Digital Marketing Plans

It's important to create a plan with measurable business goals before beginning your internet marketing campaign for your Moncton-based small business. You want to ensure everyone involved understands the ultimate goal of the Moncton online advertising service to prevent spending time on ideas that won't positively impact the business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Moncton or beyond. You can then make sure you're targeting your Moncton website advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Moncton audience. By doing this, you'll make sure your Moncton digital marketing strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Moncton digital plan. In online marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid ads for your Moncton business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Moncton that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A great Moncton lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Moncton website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Moncton website.

6.) Strategize for consistent testing

If you've got all these Moncton digital advertising plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Moncton online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Moncton, NB Website Advertising Strategies

If you're a business in Moncton, we want to be your digital advertising partner! There are many factors to consider when researching Moncton internet marketing agencies. We've got 19 years of experience, so you can trust the Moncton online marketing plans we suggest. These are often the same Moncton website marketing tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Moncton probably has a lot to do with our own digital marketing plan.

Most importantly though, you should choose our internet marketing agency for your Moncton small business because you feel confident we are the right team for your Moncton company. We are only a short drive of 1 day and 1 hour away from you in Moncton, but that time is reduced further if you call or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Moncton from our own digital marketing plans.
• You likely found our site in Moncton after performing an online search for a service we offer.
• We do not outsource Moncton internet advertising plans since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Moncton digital marketing strategies that involve website design or website changes.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Moncton internet advertising companies, we hope you keep our website marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website marketing company.

800-796-8263 Email Us