Saint John, NB Digital Marketing

What is Digital Marketing for Saint John, NB Small Businesses?

It's pretty easy: Saint John internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Saint John small business owners, online advertising is a fancy way of saying SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Saint John-based organizations.

In today's internet advertising world, there are dozens of online marketing plans that all work together to help you grow visibility in Saint John and across the country.

For instance, the best website advertising packages in Saint John will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost your Saint John business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Saint John by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Saint John-area websites, our digital marketing agency also offers Moncton, and Fredericton small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Saint John Small Businesses

For Saint John companies, we're a team of website marketing specialists, just 2527.2 kilometers away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Saint John, and the rest of the country, to help drive traffic and drive conversions.

1.) PPC Ads Management

PPC Management consists of creating and optimizing paid advertisement campaigns in Saint John. Despite that simple explanation, let's explore it further.

To provide skilled PPC management, a PPC advertising company for Saint John should get to know your company and its goals. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

For example, local Saint John service providers are often only interested in qualified leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Saint John paid ads, it's important to understand what metrics will be used. To maximize the value of paid ads, most Saint John agencies implement email collection tactics through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Saint John business needs to use multiple tactics and marketing tools. Pay-per-click campaigns in Saint John should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Saint John small business.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social ads in Saint John digital advertising involves paid advertising being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Saint John organization improves quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. While this is an enormous opportunity for most established Saint John companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

With our help, corporations and small businesses in Saint John make the most of their social media marketing by setting up sales funnels and lead generation tools. Our Saint John digital marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Advertising

In online marketing, Saint John search ads is used to place ads on search engines like Google and Bing. Your Saint John business will benefit from Google advertising and Bing campaigns since they provide a quick and simple way to connect with an engaged audience looking for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help improve leads and conversions, which helps make their paid advertising an effective Saint John online advertising strategy. For any search advertising campaign in Saint John, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A local Saint John service provider's main goal of an inbound marketing program is to get leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation plans are crucial for these kinds of Saint John businesses looking to get sales from their website.

Our online advertising team has tried and implemented so many different lead generation strategies in the past. Among the most common lead generation tactics are creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Saint John organization.

5.) Conversion Rate Optimization

Digital marketing in Saint John should include conversion optimization tactics. This is an essential component of any kind of internet advertising in Saint John since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Saint John business might not work for a different Saint John business, even when both are in the same industry.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

Conversion rate optimization for Saint John websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Saint John, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Saint John company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Saint John small business. The funnel narrows at the bottom to represent the various exit points within the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Developing a conversion funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their New Brunswick small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Saint John organization.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Saint John digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Saint John digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Saint John email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Saint John organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Saint John websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Saint John begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Saint John online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Saint John website advertising firm. These are all effective ways to market content if you implement them correctly within your Saint John business.

9.) Online Reputation Management (ORM)

Your online reputation in Saint John and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Saint John, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Saint John brand.

For local service companies in Saint John, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Saint John storefront. Online shoppers in Saint John want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Saint John doctors or Saint John attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Saint John website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Saint John.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Saint John, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Saint John digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Saint John digital advertising services to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian internet advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Website Advertising for Your Saint John, NB Website

You're going to have to think about marketing in Saint John if you manage a business that sells something. There are lots of reasons to choose Saint John digital marketing services over other marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your New Brunswick business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Saint John, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Saint John or within New Brunswick.
• The flexibility of Saint John website marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Saint John, website advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Saint John non-digital ads!

How to Develop Saint John, NB Digital Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your digital advertising service for your Saint John-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Saint John online marketing service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Saint John or beyond. You can then make sure you're targeting your Saint John online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Saint John audience. By doing this, you'll make sure your Saint John website marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Saint John digital plan, make that your first priority. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Saint John business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most PPC advertising services in Saint John that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Saint John lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Saint John website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Saint John website.

6.) Strategize for consistent testing

If you've got all these Saint John website marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Saint John digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Saint John, NB Internet Advertising Strategies

If you're a company in Saint John, we want to be your website marketing partner! When researching Saint John website advertising firms, there are many factors to consider. With more than 19 years of experience, you know you can trust the Saint John digital marketing tactics we suggest for your organization. Saint John internet advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Saint John probably has a lot to do with our own website marketing plan.

However, you should select our digital marketing agency because you feel confident we're the right team for your Saint John small business. We are only a short drive of 23 hours and 49 mins away from you in Saint John, but that time is reduced to seconds for phone and email communication!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new clients in Saint John from our own online advertising campaigns.
• You probably found us in Saint John via an online search for a service we provide.
• Our marketing team performs all of our Saint John website advertising packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Saint John internet advertising tactics that involve website development or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website advertising.

Our internet marketers are the ones you should keep in mind when you need Saint John digital marketing companies. To start a discussion with the helpful staff at our internet marketing agency, just send us an email or give us a call.

800-796-8263 Email Us