Hartford Digital Marketing

What is Digital Marketing for Hartford, CT Small Businesses?

In a most simple definition, internet marketing throughout Hartford is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

For most Hartford small business owners, online advertising is a fancy way of saying SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Hartford-based organizations.

In today's internet advertising world, there are dozens of online marketing plans that all work together to help you grow visibility in Hartford and across the country.

For example, the best website advertising packages in Hartford will include strategies to:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Hartford organization through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Hartford by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Hartford-area websites, our digital advertising firm also offers Bridgeport, New Haven, Norwalk, and Stamford small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Hartford Businesses

We are a team of website advertising experts, just 1086.4 miles away, with diverse knowledge and experience in the latest digital marketing trends for Hartford small businesses. Use our experience in more than 100 business industries across Hartford, and the rest of the country, to help increase traffic and improve conversions.

1.) PPC Management

PPC Management consists of creating and optimizing paid advertisement campaigns in Hartford. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional paid ads management, a paid advertising company for Hartford often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local area Hartford small business is much different from how you'd handle it for an ecommerce brand.

Local service providers in Hartford, for instance, are often only interested in good leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Hartford PPC management is understanding the metrics that will be used to optimize and scale. For PPC advertising to be effective, most Hartford paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Hartford company should utilize multiple advertising strategies and marketing tools. For example, the best Hartford paid advertising packages will include strategies to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Hartford organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Marketing

The use of social ads in Hartford online advertising involves PPC advertising being run on social platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Hartford company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Hartford organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads firm helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our Hartford online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Advertising

The use of Hartford search ads in digital advertising involves paid advertising being run on search engines like Google and Bing. You'll find that Google campaigns and Bing ad campaigns are quick and easy ways to get your Hartford business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their paid advertising an effective Hartford digital advertising plan. For any search engine advertising campaign in Hartford, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Gen

For localized service providers in Hartford, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Hartford small businesses looking to get sales from their website.

All of our digital marketing team's lead generation tactics have been tried and implemented at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Hartford small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Hartford digital advertising services. This is an essential component of any kind of internet advertising in Hartford since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO plans that work for one Hartford business might not work for another Hartford business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

For some Hartford websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Hartford, and many other things.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Hartford company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Hartford small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Hartford small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Connecticut organizations. To develop a sales funnel that produces value for your Hartford business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Hartford digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Hartford digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Hartford email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Hartford organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Hartford websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Hartford begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Hartford online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Hartford website advertising firm. These are all effective ways to market content if you implement them correctly within your Hartford business.

9.) Online Reputation Management (ORM)

Your online reputation in Hartford and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Hartford, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Hartford brand.

For local service companies in Hartford, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Hartford storefront. Online shoppers in Hartford want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Hartford doctors or Hartford attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Hartford website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Hartford.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Hartford, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Hartford digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Hartford digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Hartford, CT Website

If you manage a business in Hartford that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Hartford online marketing packages over other marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your Connecticut business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Hartford is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Hartford or throughout Connecticut?
• Hartford internet marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Hartford, internet advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Hartford non-digital ads!

How to Develop Hartford, CT Online Marketing Services

Before starting your website marketing plan for your Hartford-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Hartford digital marketing service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Hartford or beyond. This helps you tailor your Hartford digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Hartford audience. This will help ensure you focus on the right keywords for your Hartford digital advertising and you align your content marketing strategy with the needs of your audience.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Hartford digital strategy. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Hartford small business. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Hartford that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Hartford residents to your lead gen goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Hartford website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Hartford website.

6.) Plan for continuous testing

When these Hartford digital advertising plans are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Hartford online marketing service.

Why Choose WebCitz for Your Hartford, CT Website Advertising Strategies

We want to be the digital marketing partner of your Hartford small business! When researching Hartford internet marketing agencies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Hartford online marketing plans we suggest for your business. Hartford website advertising plans like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Hartford because of the effective implementation of our own digital advertising service.

Most importantly though, you should choose our internet advertising company for your Hartford company because you feel confident we are the right team for your Hartford company. We are only a short drive of 16 hours and 29 mins away from you in Hartford, but that time is reduced further if you call or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new clients in Hartford from our own digital marketing plans.
• You probably found us in Hartford via an online search for a service we provide.
• We don't outsource Hartford internet marketing services because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Hartford website advertising plans that involve web design or website tweaks.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Hartford internet marketing agencies, we hope you keep our online marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online advertising agency.

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