New Haven Digital Marketing

What is Digital Marketing for New Haven, CT Small Businesses?

In a most simple definition, internet marketing throughout New Haven is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Digital marketing means SEO or paid advertising to most New Haven business owners. Those two services are both used in website advertising, but neither fully explains what a modern New Haven digital marketing program entails.

In today's digital advertising world, there are dozens of internet marketing strategies that all work together to help you generate visibility in New Haven and across the country.

For example, the best online advertising services in New Haven will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost New Haven business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in New Haven by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in New Haven, you probably love the Yale Bulldogs basketball team. Go Yale Bulldogs! In addition to marketing New Haven-area websites, our digital marketing agency also offers Bridgeport, Hartford, Norwalk, and Stamford small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for New Haven Small Businesses

We are a team of online advertising consultants, just 1060.3 miles away, with diverse knowledge and experience in the latest website advertising trends for New Haven organizations. We've helped drive traffic and get conversions across more than 100 business industries in New Haven, and the rest of the country, so let's work together.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement plans in New Haven. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising agency for New Haven often begins by getting to know your company and its business model before providing professional paid ads management. Since the way you approach paid advertising for a nearby New Haven organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in New Haven, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to grow traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale New Haven paid ads, it's important to understand what metrics will be used. For paid ads to be effective, most New Haven paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your New Haven business should utilize multiple advertising tactics and marketing tools. Some of the best paid advertising services in New Haven strive to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your New Haven organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

The use of social media ads in New Haven internet marketing involves paid ads being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Facebook. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your New Haven business generates quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established New Haven businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

Our social ads agency helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. In our New Haven internet marketing services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Ads

In website advertising, New Haven search engine advertising is used to place ads on search engines like Google and Bing. You'll find that Google ads and Bing paid ads are quick and easy ways to get your New Haven business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective New Haven digital marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in New Haven.

4.) Lead Generation

A local area New Haven service provider's main goal of an inbound marketing program is to generate leads. Not everything can be sold on the internet. Many products and services need a phone call or in-person meeting to close the deal. These kinds of industries need New Haven lead generation plans.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your New Haven business.

5.) Conversion Optimization

You can't ignore CRO campaigns when it comes to New Haven online marketing. This is a critical aspect of any type of online advertising in New Haven since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO tactics that work for one New Haven organization might not work for another, even when they are in the same field.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for New Haven websites can be tricky. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in New Haven, and many other things.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your New Haven company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your New Haven business. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your New Haven business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Connecticut small businesses. To develop a sales funnel that produces value for your New Haven business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your New Haven internet advertising plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our New Haven internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help New Haven email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

8.) Content Marketing

Most New Haven small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for New Haven websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around New Haven begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help New Haven website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading New Haven digital marketing company. These are all effective ways to market content if you implement them correctly within your New Haven organization.

9.) Online Reputation Management (ORM)

Your online reputation in New Haven and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in New Haven, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your New Haven brand.

For local service companies in New Haven, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your New Haven storefront. Online shoppers in New Haven want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as New Haven doctors or New Haven attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your New Haven website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around New Haven.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

10.) Video Marketing

As a comprehensive online advertising agency for New Haven, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your New Haven digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within New Haven internet advertising plans to bring life to paid campaigns.

Why You Should Invest in Online Advertising for Your New Haven, CT Website

If you manage a business in New Haven that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about New Haven website marketing plans over other, more traditional, marketing plans. Here are a few reasons why your Connecticut small business should embrace digital marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in New Haven. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in New Haven or across Connecticut.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In New Haven, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your New Haven non-digital ads!

How to Develop New Haven, CT Internet Advertising Plans

Before starting your online advertising campaign for your New Haven-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in New Haven or beyond. This helps you tailor your New Haven website advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your New Haven digital marketing and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your New Haven digital plan. In online marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your New Haven organization and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most paid ads plans in New Haven that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best New Haven lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your New Haven website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget New Haven website visitors.

6.) Plan for continuous testing

When these New Haven digital marketing strategies are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your New Haven internet marketing campaign.

Why Choose WebCitz for Your New Haven, CT Online Advertising Services

We want to be the website advertising partner of your New Haven organization! When researching New Haven digital marketing companies, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the New Haven internet marketing strategies we suggest. New Haven online marketing plans like these are often what we use for our own lead generation. In fact, you are likely visiting our website from New Haven because of the effective implementation of our own website advertising service.

Our digital marketing company should be your choice for your New Haven organization because you feel we are the right team. We are only a short drive of 16 hours and 5 mins away from you in New Haven, or mere seconds away from a phone or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in New Haven from our own website marketing plans.
• You probably found us in New Haven via an online search for a service we provide.
• Our marketing team performs all of our New Haven digital marketing services, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any New Haven online marketing plans that involve web design or website tweaks.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

Our digital marketers are the ones you should keep in mind when you need New Haven digital advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

800-796-8263 Email Us