Norwalk Digital Marketing

What is Digital Marketing for Norwalk, CT Businesses?

In a most simple definition, digital advertising throughout Norwalk is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most Norwalk business owners think of online marketing as another phrase for search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Norwalk-based small businesses.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Norwalk and across the country.

The best Norwalk website marketing plans will include plans like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost your Norwalk business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Norwalk by using content marketing, video production, backlink building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Norwalk-area websites, our digital marketing agency also offers Bridgeport, Hartford, New Haven, and Stamford small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Norwalk Small Businesses

We are a team of online advertising consultants, just 1028.4 miles away, with diverse knowledge and experience in the latest website advertising trends for Norwalk organizations. Take advantage of our experience in more than 100 business industries throughout Norwalk, and the rest of the country, to help drive traffic and get conversions across your digital assets.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement plans in Norwalk. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Norwalk often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Service providers in Norwalk, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through PPC advertising that boosts traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Norwalk PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Norwalk companies implement email collection plans through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid ads, your Norwalk small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in Norwalk should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your Norwalk organization more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook that are used in Norwalk website marketing. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Norwalk business gets quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Norwalk small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our social ads agency also recommends putting in place plans for conversion optimization and retargeting within these Norwalk digital advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Ads

In website marketing, Norwalk search advertising is used to place ads on search engines like Google and Bing. You'll find that Google campaigns and Bing ads are quick and basic ways to get your Norwalk organization in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help generate leads and conversions, which helps make their paid advertising an effective Norwalk website marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Norwalk.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local businesses in Norwalk. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Norwalk lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team at some point in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

Our team can develop and implement one or more lead generation plans in your digital assets to test what works best for your Norwalk business.

5.) Conversion Optimization

Digital marketing in Norwalk should include CRO campaigns. This is an essential component of any kind of online marketing in Norwalk since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Norwalk business might not work for a different Norwalk business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Norwalk websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Norwalk, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Norwalk company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Norwalk small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Norwalk small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Connecticut organizations. To develop a sales funnel that produces value for your Norwalk business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Norwalk digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Norwalk digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Norwalk email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Norwalk organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Norwalk websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Norwalk begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Norwalk online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Norwalk website advertising firm. These are all effective ways to market content if you implement them correctly within your Norwalk business.

9.) Online Reputation Management (ORM)

Your online reputation in Norwalk and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Norwalk, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Norwalk brand.

For local service companies in Norwalk, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Norwalk storefront. Online shoppers in Norwalk want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Norwalk doctors or Norwalk attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Norwalk website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Norwalk.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Norwalk, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Norwalk digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Norwalk digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Norwalk, CT Website

If you manage a business in Norwalk that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Norwalk online marketing packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your Connecticut business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Norwalk is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Norwalk or within Connecticut.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Norwalk, internet marketing is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Norwalk!

How to Develop Norwalk, CT Internet Advertising Plans

Before starting your online advertising campaign for your Norwalk-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Norwalk website advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Norwalk or beyond. Your Norwalk digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Norwalk audience. By doing this, you'll make sure your Norwalk digital advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Norwalk digital plan. In website marketing, search engine optimization moves the slowest. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Build out quality landing pages or funnels

This is a great time to consider PPC advertising for your Norwalk organization and its digital assets. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Most PPC advertising plans in Norwalk that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Norwalk lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Norwalk website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Norwalk website.

6.) Strategize for consistent testing

If you've got all these Norwalk internet marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Norwalk online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Norwalk, CT Digital Marketing Strategies

We want to be the digital advertising partner of your Norwalk organization! There are many factors to consider when researching Norwalk internet advertising companies. With more than 19 years of experience, you know you can trust the Norwalk online advertising strategies we suggest for your small business. Norwalk digital marketing strategies like these are often what we use for our own lead generation. Our own digital advertising service likely landed you on our website from Norwalk.

Most importantly though, you should choose our online marketing firm for your Norwalk business because you feel confident we are the right team for your Norwalk company. We are only a short drive of 15 hours and 32 mins away from you in Norwalk, but that time is reduced further if you call or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Norwalk from our own internet marketing campaigns.
• You probably found us in Norwalk after searching for a service we offer.
• We do not outsource Norwalk online advertising services since we have our own marketing team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Norwalk digital advertising plans that involve web design or website updates.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online advertising.

Our digital marketers are the ones you should keep in mind when you need Norwalk website advertising firms. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

800-796-8263 Email Us