Salinas Web Design Services

Our Salinas Web Services

We are a one-stop website design firm with a large group of onsite web designers and ecommerce web developers. Our web development team is broken into two groups, each specializing in either template or custom web design services.

1.) Template-Based Web Designs

Looking for an affordable website? Your Salinas business might be interested in a template website!

Rather than designing mockups and developing a custom theme for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

But don't worry - you'll have the option to choose your most liked template for us to install on your development site.

We will then tailor the theme to align with your color scheme and load in your web content.

The starting cost for a templated web design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce website developments, the price and turnaround will be higher.

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2.) Custom Web Designs

As a custom website design firm, we like to start every Salinas web design service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of web development work. In addition, these mockups can undergo edits until you're pleased with the design concept, enabling you to advance with certainty.

Once you've given your approval for the design mockup, our web development team will merge it into a custom template. There are many benefits to a custom theme, including a simplified codebase that often has better page speed and usability since it was developed specifically for your Salinas small business.

The starting price for a custom web design is $9,500, and it can be completed in as little as a few months. For custom ecommerce website designs, the cost and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web support services.

Web maintenance is a reactive support service that connects you with a website developer or ecommerce web designer on our team who can fix nearly any website issue.

Here are a few examples of website requests that might need Salinas web support services:

• Updating your website platform.
• Keeping apps, themes and plugins updated.
• Adding new pages whenever you release something new.
• Freshening your blog with new content.
• Rearranging your Salinas site's navigation menu.
• Improve your website performance to pass Google Core Web Vitals.
• Taking backups of your website's files and databases.
• Modifying the look and feel of your website's design.
• Troubleshooting Google Search Console coverage issues.
• Adding structured data, open graph tags, etc.
• Providing a solution to any other website problem.
• Importing / exporting ecommerce product data.

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Set Goals for Your Salinas, CA Website

It's important to understand what your goals are before picking a template or custom web development agency for your Salinas small business. The following are the most common goals we see for Salinas website development and ecommerce web development projects:

1. To create a website or online store for a new business in Salinas.
2. To redesign an existing website or storefront with a fresh, professional look and feel.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To pass Google Core Web Vitals.
5. To improve site accessibility for the general public looking at the website.
6. To improve lead generation through design improvements.
7. To improve online orders from their ecommerce storefront.

Let us help plan your Salinas website design project!

In addition to designing Salinas-area websites, our firm also provides web design services to those in Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia.

Picking a Platform for Your Salinas, CA Website

Your Salinas website is likely powered by a content management system, or CMS. Even though our top web designers and ecommerce web developers are well-versed in multiple platforms, we only use WordPress for new content-based site projects. For ecommerce websites we use Shopify or WooCommerce.

1.) WordPress

WordPress is simply the most popular open-source website platform, with more than 40% market share throughout Salinas and the greater California area.

WordPress is the most popular CMS in Salinas, but it's also the best in terms of overall performance and scalability of a customized website design. Although there are dozens of content management systems to choose from, we've found WordPress to be the most scalable for designing websites.

• You can add functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress is popular among professional web design companies and freelance web developers, making it possible to find a local Salinas web designer to work with you.

2.) WooCommerce

We've helped startups and existing ecommerce companies develop great WooCommerce stores in Salinas or other parts of United States.

Here are some of the reasons our ecommerce web designers tend to recommend WooCommerce:

• We often recommend WooCommerce for Salinas website design projects that require a custom designed template with complex functionality, but are working on a limited budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Salinas business website runs on WordPress, we typically recommend WooCommerce. When you like the look and feel of your content-based website, why spend time and money redesigning it just to add ecommerce?
• Most businesses in Salinas who prefer open-source software use WooCommerce. You don't have to pay a monthly fee for WordPress or WooCommerce. If you want to use Shopify, you'll need a paid subscription for the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
• If you're in an industry that's not supported by Shopify, try WooCommerce.

3.) Shopify

Shopify is the most popular hosted ecommerce platform. To run an ecommerce website using Shopify you will likely be searching for a Shopify website developer in Salinas.

Our Shopify web development team has experience designing websites for online stores around California within the Shopify platform.

Here are some reasons our ecommerce developers like Shopify:

• Salinas merchants searching for a hosted ecommerce platform should check out Shopify. With Shopify, you don't have to worry about hosting configuration or platform updates.
• When Salinas web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, you'll find getting Shopify apps often require monthly subscriptions versus one-time purchases for WordPress plugins.
• The best ecommerce platform for Salinas small businesses that rely heavily on fast turnaround times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Salinas, CA Web Designer

You should ask a few questions of your prospective Salinas website design or ecommerce website development agency before starting a project. Here are some of the most common ones we get asked before starting a custom website design or ecommerce development project:

• Does the web designer outsource the project? We do not outsource custom website design or ecommerce web design projects for Salinas businesses. We have our own internal team of USA website designers.
• Will the web developers make 301 redirects to help preserve search rankings? For any Salinas website design project that will replace an existing website, we plan out 301 redirects early in the project.
• Will the website developer make a mockup, or provide theme samples, before starting the site? We find it is easier to create a design mockup for Salinas website projects to help everyone understand the design direction before the website build gets too far along. However, that is only feasible if you choose a custom website design service. If you opt for a theme-based website, we'll provide several template samples for you to review instead.
• Which CMS platform does your Salinas website designer plan to use on your website project? Because of its ease of use, popularity, and scalability, we prefer WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast can your Salinas web development team turn things around? Most of our custom web design projects are ready in two to three months, but template websites are closer to three to four weeks. Ecommerce projects usually require more time.
• Does the website design firm have examples of creative solutions? As a comprehensive website development agency, we love a challenge! Let us know what you have for unique needs and we will be happy to assist!

Other Services for Your Salinas, CA Website

A successful template or custom web development project for your Salinas business is just getting started! Here are some additional services to help make the most of your Salinas website:

• Content Writing: Not sure how to express yourself in writing? Let our content writers help your Salinas small business write web page or blog content to describe your company and its products or services.
• SEO Campaigns: Want to improve organic traffic in or around Salinas? To help with on-page, off-page, and technical search engine optimization, we have our own team of SEO experts.
• Conversion Optimization: Want to make your lead forms convert more often? Let us create effective landing pages for your organic and paid traffic.
• Website Maintenance & Support: Do you want help with your template or custom Salinas website after it launches? We can help you install updates or make changes to your website.
• ADA Website Accessibility: Not sure whether your Salinas, CA website needs to be accessible? Our solutions use artificial intelligence to fix accessibility issues on your website.
• Logo Design: Have you decided on a logo for your new Salinas small business yet? Allow our graphic designers to provide you with logo design concepts for your organization.
• Web Hosting: Need somewhere to host your website after it launches? Our WordPress hosting is fast and basic thanks to the caching systems set up by our server admins and web developers!

Whatever your business needs from its website, our full-service website design firm has your solution!

Why Choose Us for Your Salinas, CA Web Services

We love Salinas, just like you! There are so many awesome places to visit in Salinas, like WeatherTech Raceway Laguna Seca, Passagno Winery, Historic Harvey House, and more! For other new ideas in or around Salinas, check out this great website!

We've been designing high-converting websites for 19 years. We help small businesses and even large corporations with their website projects. You can trust our experts, who are only 2273.5 miles away, to handle your professional web design quickly and efficiently.

• We do not outsource Salinas website design projects. Check out our web development portfolio to see example content websites or ecommerce stores we've built.
• We have our own in-house team of skilled website designers.
• We've worked with multiple CSS frameworks, including Bootstrap and Tailwind.
• We're experts in search engine optimization, UX, and page speed.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our digital marketing team is highly experienced in Salinas local search engine optimization services to help you rank higher in search results.
• Our website designers are knowledgeable within WooCommerce and Shopify for any Salinas ecommerce website design project you need completed.
• We're easy to reach by phone, live chat, or email.
• We help with routine Salinas website maintenance services to help you keep your website fresh.
• To broaden your website advertising service, we can include our Salinas paid ads management and Salinas social media services to help you target a bigger audience.

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