Salinas Digital Marketing

What is Website Marketing for Salinas, CA Small Businesses?

It's pretty easy: Salinas digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Salinas small business owners, internet marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in online advertising, neither fully explain the depth of a modern website advertising program for Salinas-based organizations.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you generate visibility and conversions throughout Salinas, California or nationwide.

For instance, the best online advertising services in Salinas will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost Salinas company revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Salinas by using content marketing, video production, link building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Salinas-area websites, our website advertising firm also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Salinas Businesses

For Salinas small businesses, we're a team of online advertising consultants, just 2273.5 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Salinas, and the rest of the country, to help boost traffic and drive conversions.

1.) PPC Management

The act of creating and optimizing Salinas PPC advertising services is known as paid ads management. Despite that simple explanation, let's explore it further.

A paid advertising firm for Salinas often begins by getting to know your company and its business model before providing expert PPC management. Since the way you approach paid ads for a local Salinas small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Salinas, for example, are often only searching for quality leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Salinas PPC management is understanding the metrics that will be used to optimize and scale. For paid ads to be effective, most Salinas paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Salinas organization should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Salinas should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your Salinas small business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

With social ads, Salinas digital advertising services use LinkedIn, Instagram, Facebook, Twitter, or TikTok to run paid ads. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Salinas company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Salinas small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our Salinas digital marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Advertising

The use of Salinas search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. Your Salinas small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Salinas website marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Salinas.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local businesses in Salinas. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Salinas lead generation tactics.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Salinas small business.

5.) CRO

You can't ignore conversion rate optimization services when it comes to Salinas online advertising. This is an essential component of any kind of website marketing in Salinas since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO tactics that work for one Salinas organization might not work for a different Salinas business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Salinas websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Salinas, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Salinas company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Salinas business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your Salinas business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California small businesses. To develop a sales funnel that produces value for your Salinas business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Salinas internet advertising plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Salinas internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Salinas email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

8.) Content Marketing

Most Salinas small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Salinas websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Salinas begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Salinas website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Salinas digital marketing company. These are all effective ways to market content if you implement them correctly within your Salinas organization.

9.) Online Reputation Management (ORM)

Your online reputation in Salinas and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Salinas, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Salinas brand.

For local service companies in Salinas, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Salinas storefront. Online shoppers in Salinas want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Salinas doctors or Salinas attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Salinas website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Salinas.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

10.) Video Marketing

As a comprehensive online advertising agency for Salinas, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Salinas digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Salinas internet advertising plans to bring life to paid campaigns.

Why You Should Invest in Online Advertising for Your Salinas, CA Website

You're going to have to think about marketing in Salinas if you manage a business that sells something. There are lots of reasons to choose Salinas website marketing plans over other marketing plans. Let's go over some of the great reasons to implement digital advertising plans within your California business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Salinas. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Salinas or across California.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Salinas, online marketing is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Salinas!

How to Develop Salinas, CA Online Advertising Campaigns

It's important to create a plan with measurable business goals before beginning your website advertising service for your Salinas-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Salinas digital advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Salinas or beyond. You can then make sure you're targeting your Salinas internet marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Salinas internet advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Salinas digital plan. In digital marketing, SEO moves the slowest. Search engines take weeks or months to recognize and index the tweaks you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Salinas organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Ad campaigns in Salinas that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Salinas lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Salinas website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Salinas website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Salinas digital marketing tactics in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Salinas internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Salinas, CA Website Marketing Solutions

If you're a organization in Salinas, we want to be your digital marketing partner! When researching Salinas digital advertising firms, there are many factors to consider. With more than 19 years of experience, you know you can trust the Salinas internet advertising tactics we suggest for your company. These are often the same Salinas website marketing tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Salinas probably has a lot to do with our own digital marketing plan.

Our internet marketing agency should be your choice for your Salinas small business because you feel we are the right team. We are only a short drive of 1 day and 10 hours away from you in Salinas, or mere seconds away from a phone or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Salinas from our own digital marketing campaigns.
• You probably found us in Salinas after looking for a service we offer.
• Our marketing team performs all of our Salinas internet marketing services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're searching for Salinas online advertising strategies that include website design or web maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

When it comes time for your small business or large corporation to start the search for Salinas online marketing firms, we hope you keep our digital marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website advertising firm.

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