Sacramento Digital Marketing

What is Digital Marketing for Sacramento, CA Small Businesses?

It's pretty easy: Sacramento internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Sacramento small business owners, online advertising is a fancy way of saying SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Sacramento-based organizations.

Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help you boost visibility and conversions throughout Sacramento, California or nationwide.

The best Sacramento digital marketing services will include tactics like:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Sacramento business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Sacramento by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Sacramento, you probably love the Sacramento Kings basketball team. Go Sacramento Kings! In addition to marketing Sacramento-area websites, our digital advertising firm also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Sacramento Businesses

For Sacramento small businesses, we're a team of digital marketing experts, just 2100.4 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Sacramento, and the rest of the country, to help get traffic and increase conversions.

1.) Paid Ads Management

The act of creating and optimizing Sacramento paid advertising services is known as PPC ads management. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid advertising firm for Sacramento often begins by getting to know your company and its business model before providing expert PPC ads management. You can use this information to determine the next steps, since paid advertising for a local area business differs from paid advertising for an ecommerce store.

Service providers in Sacramento, for example, are often only looking for quality leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Sacramento paid ads, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Sacramento agencies implement email collection tactics through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Sacramento business should utilize multiple advertising tactics and marketing tools. Some of the best paid ads services in Sacramento strive to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Sacramento organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

Social media ads are paid advertisements placed on platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn that are used in Sacramento digital marketing. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Sacramento business generates quality leads or cost-effective sales.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. While this is an enormous opportunity for most established Sacramento businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

Our social ads agency helps Sacramento small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. In our Sacramento internet advertising plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Don't forget about the freshness of your ad creatives. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

In digital marketing, Sacramento search ads is used to place ads on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Sacramento business to an engaged audience that is actively searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help grow leads and conversions, which helps make their paid advertising an effective Sacramento digital marketing strategy. To improve your return on investment with search engine ads in Sacramento, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

A local area Sacramento service provider's main goal of an inbound marketing program is to generate leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Sacramento lead generation strategies are going to be critical.

All of our website advertising team's lead generation plans have been tried and implemented at some point in the past. A few of the most popular lead generation strategies include retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, and creating helpful content.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Sacramento small business.

5.) CRO

Digital marketing in Sacramento should include conversion rate optimization services. This is a critical aspect of any type of online advertising in Sacramento since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO tactics that work for one Sacramento organization might not work for another, even when they are in the same field.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website errors, adding exit-intent popups, and defining value for the visitor.

Conversion rate optimization for Sacramento websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Sacramento, and many other factors.

6.) Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Sacramento business. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Sacramento small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The use of a sales funnel for your Sacramento small business is more difficult than the explanation of its concepts. Many of the most successful sales funnels produce millions of dollars a day for their California organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Sacramento business.

Many types of sales funnels exist, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens more. We have a team of digital advertising consultants who can bounce ideas off of you to help you figure out which revenue funnel will work for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Sacramento online marketing service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Sacramento online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Sacramento email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most Sacramento companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Sacramento websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Sacramento begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Sacramento website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Sacramento digital advertising firm. These are all effective ways to market content if you implement them correctly within your Sacramento business.

9.) Online Reputation Management (ORM)

Your online reputation in Sacramento and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Sacramento, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Sacramento brand.

For localized service companies in Sacramento, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Sacramento storefront. Online shoppers in Sacramento want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Sacramento doctors or Sacramento attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Sacramento site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Sacramento.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Sacramento, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Sacramento internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Sacramento online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Sacramento, CA Website

You're going to have to think about marketing in Sacramento if you manage a business that sells something. There are lots of reasons to choose Sacramento website advertising packages over other marketing strategies. Let's go over some of the good reasons to implement internet marketing strategies within your California business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in Sacramento. You might as well choose a format and medium that can follow your target audience wherever they go in Sacramento or within California.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Sacramento, online advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Sacramento!

How to Develop Sacramento, CA Website Marketing Plans

It's important to create a plan with measurable business goals before beginning your digital marketing campaign for your Sacramento-based small business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Sacramento internet marketing service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Sacramento or beyond. Your Sacramento internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Sacramento online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Sacramento digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Sacramento business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ad campaigns in Sacramento that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Sacramento lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Sacramento website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Sacramento website.

6.) Plan for continuous testing

When these Sacramento internet marketing strategies are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Sacramento online advertising campaign.

Why Choose WebCitz for Your Sacramento, CA Digital Marketing Strategies

If you're a small business in Sacramento, we want to be your internet marketing partner! When researching Sacramento internet advertising companies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Sacramento online advertising strategies we suggest for your small business. These are often the same Sacramento digital marketing strategies we use for our own lead generation and conversion rate optimization services. Our own digital advertising service likely landed you on our website from Sacramento.

Our online marketing firm should be your choice for your Sacramento business because you feel we are the right team. We are only a short drive of 1 day and 7 hours away from you in Sacramento, or mere seconds away from a phone or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Sacramento from our own internet marketing campaigns.
• You likely found our website in Sacramento after performing an online search for a service we offer.
• Our marketing team performs all of our Sacramento online advertising services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're looking for Sacramento digital marketing strategies that include website design or web maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital marketers are the ones you should keep in mind when you need Sacramento website advertising firms. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

800-796-8263 Email Us