Fremont Digital Marketing

What is Website Advertising for Fremont, CA Organizations?

Simply put, digital marketing throughout Fremont is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Fremont small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Fremont website advertising program entails.

The latest digital marketing campaigns often use numerous digital advertising plans, all working together to help you get more visibility and conversions throughout Fremont and the rest of the country.

For example, the best internet advertising plans in Fremont will include plans to:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Fremont business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Fremont by using content marketing, video production, backlink building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Fremont-area websites, our online advertising agency also offers Anaheim, Bakersfield, Chico, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Fremont Small Businesses

We're a team of internet marketing specialists, just 2204.3 miles away, who know and understand the latest online marketing trends for Fremont companies. Take advantage of our experience in more than 100 business industries throughout Fremont, and the rest of the country, to help grow traffic and boost conversions across your digital assets.

1.) Paid Ads Management

PPC Management refers to creating and optimizing Fremont PPC advertising services. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide experienced PPC management, a paid advertising agency for Fremont should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Service providers in Fremont, for example, are often only looking for quality leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to generate traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Fremont paid ads is the next step. Most Fremont PPC advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with PPC advertising, your Fremont organization needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Fremont should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your Fremont business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

The use of social ads in Fremont digital marketing involves PPC advertising being run on social media platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Fremont small business increases quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Fremont companies, it can be costly for those businesses that aren't ready for it.

Our social media advertising company helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Fremont digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Marketing

Search engine marketing in Fremont involves running paid advertising on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Fremont organization to an engaged audience that is actively searching for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help increase leads and conversions, which helps make their paid ads an effective Fremont online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Fremont.

4.) Lead Gen

Lead generation is the most important part of an inbound marketing strategy for local small businesses in Fremont. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Fremont lead generation strategies are going to be critical.

Our online marketing team has tried and implemented so many different lead generation plans in the past. A few of the most popular lead generation strategies include offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

For most website marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Fremont business.

5.) Conversion Optimization

Digital marketing in Fremont should include CRO campaigns. This is an essential component of any kind of online marketing in Fremont since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO plans that work for one Fremont business might not work for a different Fremont business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Fremont websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Fremont, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Fremont company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Fremont small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Fremont small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California organizations. To develop a sales funnel that produces value for your Fremont business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Fremont digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Fremont digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Fremont email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Fremont organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Fremont websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Fremont begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Fremont online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Fremont website advertising firm. These are all effective ways to market content if you implement them correctly within your Fremont business.

9.) Online Reputation Management (ORM)

Your online reputation in Fremont and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Fremont, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Fremont brand.

For local service companies in Fremont, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Fremont storefront. Online shoppers in Fremont want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Fremont doctors or Fremont attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Fremont website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Fremont.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Fremont, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Fremont digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Fremont digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Fremont, CA Website

If you run a business in Fremont that sells products or services, you're going to need marketing to generate sales. There are many reasons to consider Fremont online advertising services over other, more traditional, marketing tactics. Here are a few reasons why your California small business should embrace digital marketing:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Fremont, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Fremont or within California.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Fremont, digital advertising is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Fremont!

How to Develop Fremont, CA Internet Marketing Campaigns

To start your online marketing service for your Fremont business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Fremont website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Fremont or beyond is important. This helps you tailor your Fremont digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Fremont audience. By doing this, you'll make sure your Fremont digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Fremont digital strategy. In online advertising, SEO moves the slowest. Search engines take weeks or months to recognize and index the tweaks you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Fremont organization and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most paid ads plans in Fremont that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Fremont lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Fremont website drives traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Fremont website visitors.

6.) Strategize for consistent testing

If you've got all these Fremont digital advertising plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Fremont online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Fremont, CA Website Advertising Strategies

Our goal is to be your Fremont business digital advertising partner! There are many factors to consider when researching Fremont internet marketing agencies. We've got 19 years of experience, so you can trust the Fremont online marketing plans we suggest. Often, these are the same website marketing tactics we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Fremont because of the effective implementation of our own digital marketing plan.

However, you should select our internet marketing agency because you feel confident we're the right team for your Fremont small business. We are only a short drive of 1 day and 9 hours away from you in Fremont, but that time is reduced to seconds for phone and email communication!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Fremont from our own digital marketing plans.
• You probably found us in Fremont after searching for a service we offer.
• Our marketing team performs all of our Fremont internet advertising plans, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Fremont digital marketing strategies that involve website design or website changes.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet advertisers in mind when it comes time for you to start searching for Fremont online advertising agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website advertising firm.

800-796-8263 Email Us