Los Angeles Digital Marketing

What is Internet Marketing for Los Angeles, CA Businesses?

Simply put, online marketing throughout Los Angeles is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Los Angeles company owners think of website marketing as another phrase for search engine optimization or paid ads. Even though both of those services are used in digital marketing, neither fully explains the depth of a fresh internet marketing program for Los Angeles-based businesses.

In today's online marketing world, there are dozens of online advertising strategies that all work together to help you boost visibility in Los Angeles and across the country.

For instance, the best digital marketing services in Los Angeles will include these things:

• Promote your digital assets (apps, sales funnels, websites, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost Los Angeles organization revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Show expertise, authority, and trust in Los Angeles through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

If you live in Los Angeles, you probably love the Los Angeles Dodgers baseball team. Go Los Angeles Dodgers! In addition to marketing Los Angeles-area websites, our internet marketing agency also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a professional online advertising service.

Our Website Marketing Services for Los Angeles Small Businesses

We're a team of digital marketing experts, just 2074.8 miles away, who know and understand the latest digital advertising trends for Los Angeles organizations. Take advantage of our experience in more than 100 business industries throughout Los Angeles, and the rest of the country, to help improve traffic and generate conversions across your digital assets.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement plans in Los Angeles. Despite that simple explanation, let's explore it further.

To provide premium PPC management, a PPC advertising firm for Los Angeles should get to know your company and its goals. Since the way you approach paid ads for a local Los Angeles company is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Los Angeles, for example, are often only searching for quality leads. This can be accomplished through paid advertising that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Los Angeles PPC, it's important to understand what metrics will be used. To maximize the value of paid ads, most Los Angeles companies implement email collection plans through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Los Angeles business should use a variety of advertising tactics and marketing tools to be successful with paid ads. Pay-per-click campaigns in Los Angeles should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Los Angeles organization.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

With social ads, Los Angeles online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Los Angeles company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a good opportunity for established Los Angeles organizations, but it's expensive for those not ready to make the most of social ads.

Our social media ads firm helps Los Angeles businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. In our Los Angeles online advertising services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Ads

Search engine marketing in Los Angeles involves running PPC advertising on search engines like Google and Bing. Your Los Angeles organization will benefit from Google campaigns and Bing ad campaigns since they provide a quick and easy way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their paid advertising an effective Los Angeles digital advertising plan. To improve your return on investment with search engine advertising in Los Angeles, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

A localized Los Angeles service provider's main goal of an inbound marketing program is to grow leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Los Angeles lead generation tactics.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. A few of the most popular lead generation tactics include engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Los Angeles organization.

5.) Conversion Rate Optimization

Digital marketing in Los Angeles should include conversion optimization strategies. There's no doubt that this is a critical element of website marketing in Los Angeles, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO plans that work for one Los Angeles business might not work for another Los Angeles business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page performance, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Los Angeles websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Los Angeles, and many other things.

6.) Conversion Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Los Angeles small business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Los Angeles organization. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Developing a funnel is harder than explaining how it works, since it involves so much planning and optimization. Some of the most successful sales funnels generate millions of dollars in revenue for businesses in California every day. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Los Angeles organization.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. We have a team of digital marketing professionals who can bounce ideas off of you to help you figure out which revenue funnel will work for your organization. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Los Angeles internet advertising plan.

7.) Email Marketing

With effective email marketing tactics, you can raise brand awareness, grow website traffic, engage past customers, drive sales, and find out what's going on with your target audience.

For email marketing management, we help our Los Angeles clients use Mail Chimp, Campaign Monitor, and Constant Contact. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

The most important part of email marketing is developing a plan to get your subscribers. We help Los Angeles email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Los Angeles businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Los Angeles websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Los Angeles begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Los Angeles internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Los Angeles online advertising agency. These are all effective ways to market content if you implement them correctly within your Los Angeles small business.

9.) Online Reputation Management (ORM)

Your online reputation in Los Angeles and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Los Angeles, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Los Angeles brand.

For local service companies in Los Angeles, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Los Angeles storefront. Online shoppers in Los Angeles want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Los Angeles doctors or Los Angeles attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Los Angeles website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Los Angeles.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Los Angeles, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Los Angeles website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Los Angeles digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Los Angeles, CA Website

If you run a business in Los Angeles that sells products or services, you're going to need marketing to increase sales. There are many reasons to consider Los Angeles internet advertising plans over other, more traditional, marketing plans. Here are some reasons you should implement website marketing tactics for your California business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Los Angeles, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Los Angeles or across California.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• Online marketing in Los Angeles provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Los Angeles non-digital ads!

How to Develop Los Angeles, CA Digital Marketing Plans

To start your internet marketing campaign for your Los Angeles business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Los Angeles online marketing service to prevent spending time on ideas that won't positively impact the company.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Los Angeles or beyond. You can then make sure you're targeting your Los Angeles website marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Los Angeles audience. You'll be able to focus on the right keywords for your Los Angeles website advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Los Angeles digital strategy. The slowest moving internet advertising tactic in Los Angeles is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider paid ads for your Los Angeles business. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Los Angeles paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Los Angeles residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Los Angeles website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Los Angeles website.

6.) Prepare to conduct ongoing tests

When you have all of these Los Angeles digital marketing tactics in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Los Angeles internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Los Angeles, CA Website Marketing Solutions

Our goal is to be your Los Angeles organization digital marketing partner! There are many factors to consider when researching Los Angeles digital advertising firms. You can trust the Los Angeles internet advertising tactics we suggest for your business since we have more than 19 years of experience. Los Angeles online advertising strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Los Angeles probably has a lot to do with our own digital marketing campaign.

However, you should select our digital advertising firm because you feel confident we're the right team for your Los Angeles business. We are only a short drive of 1 day and 7 hours away from you in Los Angeles, but that time is reduced to seconds for phone and email communication!

• Our firm has been around since 2004, so we have over 19 years of experience.
• Our primary source for leads and new client development in Los Angeles is our own website marketing tactics.
• You probably found us in Los Angeles via an online search for a service we provide.
• We don't outsource Los Angeles digital marketing services because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're professionals in Shopify, WordPress, and WooCommerce for any Los Angeles online advertising campaigns that need website design or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital marketers are the ones you should keep in mind when you need Los Angeles digital advertising firms. To start a discussion with the helpful staff at our internet advertising company, just send us an email or give us a call.

800-796-8263 Email Us