Oakland Digital Marketing

What is Website Advertising for Oakland, CA Organizations?

Simply put, digital marketing throughout Oakland is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Oakland small business owners, internet marketing is a fancy way of saying search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Oakland website advertising program entails.

Today's digital marketing campaigns often include dozens of digital advertising plans, all working in tandem to help you improve visibility and conversions throughout Oakland, California or nationwide.

The best Oakland online marketing packages will include strategies like:

• Promote your digital assets (apps, sales funnels, websites, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost Oakland company revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Oakland by using content marketing, video production, link building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

If you live in Oakland, you probably love the Oakland Athletics baseball team. Go Oakland Athletics! In addition to marketing Oakland-area websites, our website advertising firm also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Oakland Businesses

We're a team of online marketing professionals, just 2181.1 miles away, who know and understand the latest website marketing trends for Oakland small businesses. Use our experience in more than 100 business industries across Oakland, and the rest of the country, to help drive traffic and drive conversions.

1.) PPC Ads Management

The act of creating and optimizing Oakland paid advertising campaigns is known as PPC management. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Oakland should get to know your company and its goals. Since the way you approach paid advertising for a nearby Oakland organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Oakland, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to grow traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Oakland PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid ads, most Oakland agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Oakland organization should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Oakland should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your Oakland small business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram that are used in Oakland online advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Oakland company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Oakland small businesses, it can be costly for those businesses that aren't ready for it.

Our social media advertising agency helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Oakland online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

The use of Oakland search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. You'll find that Google ad campaigns and Bing ads are quick and simple ways to get your Oakland small business in front of an engaged audience. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that get leads and conversions, which help make their paid advertising an effective Oakland internet advertising tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Oakland.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for nearby businesses in Oakland. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. These kinds of industries need Oakland lead generation tactics.

Our internet marketing team has tried and implemented so many different lead generation strategies in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Oakland small business.

5.) CRO

You can't ignore conversion rate optimization game plans when it comes to Oakland internet marketing. This is an essential component of any kind of internet advertising in Oakland since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO tactics that work for one Oakland company might not work for a different Oakland business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Oakland websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Oakland, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Oakland company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Oakland business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Oakland business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California small businesses. To develop a sales funnel that produces value for your Oakland business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Oakland digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Oakland digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Oakland email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Oakland small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Oakland websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Oakland begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Oakland internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Oakland website marketing company. These are all effective ways to market content if you implement them correctly within your Oakland organization.

9.) Online Reputation Management (ORM)

Your online reputation in Oakland and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Oakland, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Oakland brand.

For nearby service companies in Oakland, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Oakland storefront. Online shoppers in Oakland want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Oakland doctors or Oakland attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Oakland website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Oakland.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Oakland, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Oakland website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Oakland digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Oakland, CA Website

If you run a business in Oakland that sells products or services, you're going to need marketing to improve sales. There are lots of reasons to choose Oakland online marketing packages over other marketing strategies. Here are a few reasons why your California small business should embrace website advertising:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Oakland, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Oakland or across California.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Oakland, digital marketing is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Oakland!

How to Develop Oakland, CA Digital Advertising Services

To start your internet advertising plan for your Oakland business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Oakland online advertising service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Oakland or beyond. Your Oakland website marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Oakland audience. You'll be able to focus on the right keywords for your Oakland website advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Oakland digital strategy. In internet advertising, SEO moves the slowest. Search engines take weeks or months to recognize and index the edits you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Oakland business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ad campaigns in Oakland that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Oakland lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Oakland website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Oakland website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Oakland online advertising strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Oakland digital marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Oakland, CA Internet Marketing Solutions

Our goal is to be your Oakland small business online advertising partner! When researching Oakland website marketing companies, there are many factors to consider. We've got 19 years of experience, so you can trust the Oakland digital marketing strategies we suggest. These are often the same Oakland digital advertising plans we use for our own lead generation and conversion rate optimization services. Our own internet advertising plan likely landed you on our website from Oakland.

However, you should select our website marketing company because you feel confident we're the right team for your Oakland organization. We are only a short drive of 1 day and 8 hours away from you in Oakland, but that time is reduced to seconds for phone and email communication!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Oakland from our own internet advertising plans.
• You probably found us in Oakland after looking for a service we offer.
• Our marketing team performs all of our Oakland website marketing plans, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• If you're searching for Oakland digital marketing tactics that include web development or website maintenance, we have extensive experience with WooCommerce, Shopify, and WordPress.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Oakland website advertising firms, we hope you keep our digital marketers in mind for the task. To start a discussion with the helpful staff at our digital advertising firm, just send us an email or give us a call.

800-796-8263 Email Us