Chico Digital Marketing

What is Online Marketing for Chico, CA Companies?

Simply put, website marketing throughout Chico is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid ads to most Chico business owners. While both of those services are used in digital advertising, neither fully explain the depth of a modern internet advertising program for Chico-based small businesses.

Today's online advertising campaigns often include dozens of website advertising plans, all working in tandem to help you drive visibility and conversions throughout Chico, California or nationwide.

For example, the best digital advertising packages in Chico will include strategies to:

• Promote your digital assets (apps, sales funnels, websites, etc) via paid advertising, SEO, SEO, or social media marketing.
• Boost your Chico business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Chico by using content marketing, video production, backlink authority building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Chico-area websites, our internet advertising company also offers Anaheim, Bakersfield, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a premium website marketing service.

Our Website Advertising Services for Chico Organizations

We're a team of digital marketing professionals, just 2131.3 miles away, who know and understand the latest internet marketing trends for Chico businesses. We've helped generate traffic and build conversions across more than 100 business industries in Chico, and the rest of the country, so let's work together.

1.) PPC Ads Management

The act of creating and optimizing Chico paid advertising services is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads company for Chico should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Local service providers in Chico, for instance, are often only interested in good leads. To accomplish this, paid ads can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through PPC advertising that increases traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Chico paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Chico paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Chico organization needs to use multiple strategies and marketing tools. Some of the best PPC advertising packages in Chico strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Chico small business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

With social media advertising, Chico website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Chico organization drives quality leads or cost-effective sales.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Chico organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

Our social ads firm helps Chico businesses build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. Our Chico digital marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Advertising

Search engine marketing in Chico involves running paid advertising on search engines like Google and Bing. Your Chico company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to increase leads and improve revenue, which makes paid advertising a cost-effective Chico online advertising strategy. For any search advertising campaign in Chico, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A local Chico service provider's main goal of an inbound marketing program is to get leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Chico lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our online advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Chico organization.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Chico online advertising services. This is a critical aspect of any type of website advertising in Chico since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Chico small business might not work for a different Chico business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Chico websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Chico, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Chico company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Chico organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Chico organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California businesses. To develop a sales funnel that produces value for your Chico business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Chico online advertising campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Chico online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Chico email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

8.) Content Marketing

Most Chico businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Chico websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Chico begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Chico digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Chico internet marketing agency. These are all effective ways to market content if you implement them correctly within your Chico small business.

9.) Online Reputation Management (ORM)

Your online reputation in Chico and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Chico, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Chico brand.

For local service companies in Chico, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Chico storefront. Online shoppers in Chico want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Chico doctors or Chico attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Chico website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Chico.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Chico, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Chico internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Chico online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Chico, CA Website

If you run a business in Chico that sells products or services, you're going to need marketing to drive sales. You might be thinking about Chico digital marketing plans over other, more traditional, marketing plans. Let's go over some of the good reasons to implement online marketing plans within your California business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Chico, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Chico or within California.
• Chico website advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Chico, digital marketing is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Chico!

How to Develop Chico, CA Digital Marketing Plans

To start your internet marketing campaign for your Chico business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Chico or beyond. This helps you tailor your Chico online marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Chico audience. By doing this, you'll make sure your Chico online advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing plans earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Chico digital strategy. In digital marketing, search engine optimization moves the slowest. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Chico business and its digital assets than right now. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Most paid advertising services in Chico that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Chico lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Chico website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Chico site visitors.

6.) Strategize for consistent testing

If you've got all these Chico internet advertising tactics in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Chico website marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Chico, CA Digital Marketing Tactics

Our goal is to be your Chico organization internet advertising partner! When researching Chico online marketing firms, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Chico website marketing tactics we suggest for your organization. These are often the same Chico digital marketing tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our site from Chico because of the effective implementation of our own internet advertising plan.

However, you should select our online advertising agency because you feel confident we're the right team for your Chico small business. We are only a short drive of 1 day and 8 hours away from you in Chico, but that time is reduced to seconds for phone and email communication!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new customers in Chico from our own internet marketing campaigns.
• You probably found us in Chico after searching for a service we offer.
• Our marketing team performs all of our Chico online advertising services, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Chico digital advertising plans that involve web design or website updates.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online advertising.

Our digital marketers are the ones you should keep in mind when you need Chico website advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing company.

800-796-8263 Email Us