Modesto Digital Marketing

What is Website Marketing for Modesto, CA Small Businesses?

It's pretty easy: Modesto digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Modesto small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. Even though both of those services are used in online advertising, neither fully explains the depth of a modern website advertising program for Modesto-based organizations.

In today's digital marketing world, there are dozens of digital advertising plans that all work together to help you improve visibility in Modesto and across the country.

The best Modesto online marketing packages will include strategies like:

• Promote your digital assets (apps, sales funnels, websites, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Modesto company through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Modesto by using content marketing, video production, link building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Modesto-area websites, our website advertising firm also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Modesto Businesses

For Modesto small businesses, we're a team of online advertising consultants, just 2172.9 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Modesto, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement services in Modesto. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide experienced PPC management, a paid advertising agency for Modesto should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Modesto business is much different from how you'd handle it for an ecommerce brand.

Service providers in Modesto, for example, are often only looking for quality leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can build traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Modesto PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Modesto firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with PPC advertising, your Modesto organization should utilize multiple advertising strategies and marketing tools. Pay-per-click campaigns in Modesto should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your Modesto business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Marketing

Social media ads are paid advertisements placed on platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn that are used in Modesto online marketing. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead gen or sales generation tool for your Modesto company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Modesto small businesses, it can be costly for those businesses that aren't ready for it.

Our social media advertising agency helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Modesto online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Ads

In digital advertising, Modesto search advertising is used to place ads on search engines like Google and Bing. You'll find that Google campaigns and Bing ad campaigns are quick and easy ways to get your Modesto business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and drive revenue, which makes PPC advertising a cost-effective Modesto internet marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine marketing campaign in Modesto.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing strategy for local organizations in Modesto. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Modesto lead generation tactics are going to be critical.

All of our internet marketing team's lead generation strategies have been tried and implemented at some point in the past. Among the most common lead generation tactics are holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Modesto company.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Modesto digital marketing strategies. This is an essential component of any kind of digital advertising in Modesto since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO plans that work for one Modesto business might not work for a different Modesto business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website concerns, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Modesto websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Modesto, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Modesto company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Modesto small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a revenue funnel for your Modesto small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California companies. To develop a sales funnel that produces value for your Modesto business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced website marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Modesto website advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to increase brand awareness, improve website traffic, build sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Modesto website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Modesto email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Modesto organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Modesto websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Modesto begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Modesto digital advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Modesto online marketing firm. These are all effective ways to market content if you implement them correctly within your Modesto business.

9.) Online Reputation Management (ORM)

Your online reputation in Modesto and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Modesto, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Modesto brand.

For nearby service companies in Modesto, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Modesto storefront. Online shoppers in Modesto want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Modesto doctors or Modesto attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Modesto website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Modesto.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete digital marketing company for Modesto, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Modesto online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Modesto website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Modesto, CA Website

You're going to have to think about marketing in Modesto if you manage a business that sells something. There are many reasons to consider Modesto digital advertising packages over other, more traditional, marketing strategies. Here are some reasons you should implement online marketing plans for your California business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Modesto, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Modesto or throughout California?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Modesto, website advertising is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Modesto!

How to Develop Modesto, CA Digital Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your digital advertising service for your Modesto-based business. You want to ensure everyone involved understands the ultimate goal of the Modesto online marketing service to prevent spending time on ideas that won't positively impact the company.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Modesto or beyond. Your Modesto website marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Modesto audience. This will help ensure you focus on the right keywords for your Modesto website advertising and you align your content marketing strategy with the needs of your audience.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Modesto digital strategy. In internet advertising, SEO moves the slowest. Search engines take weeks or months to recognize and index the edits you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Modesto business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most PPC advertising services in Modesto that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Modesto residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Modesto website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Modesto website visitors.

6.) Plan for continuous testing

When these Modesto website marketing tactics are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Modesto digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Modesto, CA Internet Advertising Strategies

If you're a company in Modesto, we want to be your website marketing partner! There are many factors to consider when researching Modesto website advertising firms. You can trust the Modesto digital marketing tactics we suggest for your business since we have more than 19 years of experience. Modesto internet marketing strategies like these are often what we use for our own lead generation. Our own online marketing service likely landed you on our website from Modesto.

However, you should select our website advertising firm because you feel confident we're the right team for your Modesto business. We are only a short drive of 1 day and 8 hours away from you in Modesto, but that time is reduced to seconds for phone and email communication!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Modesto from our own online advertising campaigns.
• You probably found us in Modesto after looking for a service we offer.
• Our marketing team performs all of our Modesto digital marketing services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Modesto online marketing plans that involve web design or website tweaks.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our internet marketers are the ones you should keep in mind when you need Modesto digital marketing companies. To start a discussion with the helpful staff at our internet marketing agency, just send us an email or give us a call.

800-796-8263 Email Us