Santa Rosa Digital Marketing

What is Digital Marketing for Santa Rosa, CA Small Businesses?

It's pretty easy: Santa Rosa internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Santa Rosa small business owners, online advertising is a fancy way of saying SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Santa Rosa digital advertising program entails.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Santa Rosa and across the country.

The best Santa Rosa website marketing plans will include plans like:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost Santa Rosa small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Santa Rosa with content marketing, video production, backlink authority building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Santa Rosa-area websites, our digital marketing company also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Stockton, and Visalia small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Santa Rosa Companies

For Santa Rosa businesses, we're a team of website advertising experts, just 2196.9 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Santa Rosa, and the rest of the country, to help drive traffic and get conversions.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement plans in Santa Rosa. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Santa Rosa should get to know your company and its goals. Since the way you approach paid advertising for a nearby Santa Rosa organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local area Santa Rosa service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Santa Rosa paid ads, it's important to understand what metrics will be used. To maximize the value of paid ads, most Santa Rosa agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Santa Rosa business needs to use multiple tactics and marketing tools. Some of the best paid advertising services in Santa Rosa strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your Santa Rosa organization more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook that are used in Santa Rosa website marketing. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Santa Rosa business gets quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media marketing is a huge opportunity for most established Santa Rosa small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Santa Rosa make the most of their social media ads by setting up sales funnels and lead generation tools. In our Santa Rosa website marketing plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Ads

Search engine marketing in Santa Rosa involves running paid advertising on search engines like Google and Bing. You'll find that Google campaigns and Bing ad campaigns are quick and easy ways to get your Santa Rosa business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their paid advertising an effective Santa Rosa digital advertising plan. To improve your return on investment with search engine advertising in Santa Rosa, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

A localized Santa Rosa service provider's main goal of an inbound marketing program is to grow leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Santa Rosa organizations looking to get sales from their website.

All of our digital advertising team's lead generation plans have been tried and implemented at some point in the past. Among the most common lead generation strategies are nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Santa Rosa small business.

5.) CRO

You can't ignore conversion rate optimization tactics when it comes to Santa Rosa digital marketing. There's no doubt that this is a critical element of digital marketing in Santa Rosa, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO plans that work for one Santa Rosa business might not work for another, even when they are in the same field.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

Conversion rate optimization for Santa Rosa websites can be tricky. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Santa Rosa, and many other factors.

6.) Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Santa Rosa organization. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Santa Rosa business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Making a funnel for your Santa Rosa business is harder than explaining its concepts. Many of the most successful sales funnels produce millions of dollars a day for their California small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Santa Rosa organization.

Many types of sales funnels exist, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens more. We have a team of website marketing specialists who can bounce ideas off of you to help you figure out which revenue funnel will work for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Santa Rosa digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Santa Rosa digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Santa Rosa email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Santa Rosa small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Santa Rosa websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Santa Rosa begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Santa Rosa internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Santa Rosa website marketing company. These are all effective ways to market content if you implement them correctly within your Santa Rosa organization.

9.) Online Reputation Management (ORM)

Your online reputation in Santa Rosa and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Santa Rosa, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Santa Rosa brand.

For nearby service companies in Santa Rosa, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Santa Rosa storefront. Online shoppers in Santa Rosa want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Santa Rosa doctors or Santa Rosa attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Santa Rosa website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Santa Rosa.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Santa Rosa, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Santa Rosa website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Santa Rosa digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Santa Rosa, CA Website

You're going to have to think about marketing in Santa Rosa if you manage a business that sells something. There are lots of reasons to choose Santa Rosa internet advertising plans over other marketing plans. Here are a few reasons why your California small business should embrace website marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Santa Rosa, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Santa Rosa or across California.
• The flexibility of Santa Rosa digital marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with digital marketing in Santa Rosa. You'll have to work hard to get people to like, comment, and share your non-digital ads in Santa Rosa!

How to Develop Santa Rosa, CA Digital Advertising Services

It's important to create a plan with measurable business goals before beginning your internet advertising plan for your Santa Rosa-based company. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Santa Rosa website marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Santa Rosa or beyond. Your Santa Rosa website advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Santa Rosa audience. You'll be able to focus on the right keywords for your Santa Rosa digital marketing and align your content marketing strategy to your audience's needs.

3.) Start slower moving marketing plans sooner

If you plan to incorporate SEO in your Santa Rosa digital plan, make that your first priority. Search engine optimization is the slowest moving online marketing plan. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Santa Rosa small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Ad campaigns in Santa Rosa that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A great Santa Rosa lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Santa Rosa website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Santa Rosa website visitors.

6.) Strategize for consistent testing

If you've got all these Santa Rosa website marketing tactics in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Santa Rosa digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Santa Rosa, CA Internet Advertising Strategies

If you're a company in Santa Rosa, we want to be your website marketing partner! When researching Santa Rosa website advertising firms, there are many factors to consider. We've got 19 years of experience, so you can trust the Santa Rosa digital marketing tactics we suggest. Santa Rosa internet marketing strategies like these are often what we use for our own lead generation. Our own online marketing service likely landed you on our website from Santa Rosa.

However, you should select our website advertising firm because you feel confident we're the right team for your Santa Rosa business. We are only a short drive of 1 day and 9 hours away from you in Santa Rosa, but that time is reduced to seconds for phone and email communication!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Digital marketing is our main source of leads and new clients in Santa Rosa.
• You probably found us in Santa Rosa after looking for a service we offer.
• Our marketing team performs all of our Santa Rosa online marketing packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're searching for Santa Rosa website advertising plans that include web design or website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our website marketers are the ones you should keep in mind when you need Santa Rosa website marketing companies. To start a discussion with the helpful staff at our digital marketing agency, just send us an email or give us a call.

800-796-8263 Email Us