Santa Clarita Digital Marketing

What is Internet Advertising for Santa Clarita, CA Small Businesses?

It's pretty easy: Santa Clarita website marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Santa Clarita small business owners, digital marketing is a fancy way of saying SEO or PPC advertising. Those two services are both used in internet marketing, but neither fully explains what a cutting edge Santa Clarita online marketing program entails.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Santa Clarita and across the country.

The best Santa Clarita digital marketing plans will include plans like:

• Promote your digital assets (websites, apps, sales funnels, etc) via affiliate marketing, paid advertising, SEO, or SEO.
• Boost Santa Clarita small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Santa Clarita with content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Santa Clarita-area websites, our internet advertising company also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Rosa, Stockton, and Visalia small businesses and large corporations a premium website marketing service.

Our Website Advertising Services for Santa Clarita Organizations

For Santa Clarita businesses, we're a team of digital advertising consultants, just 2071.9 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Santa Clarita, and the rest of the country, to help improve traffic and generate conversions.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement plans in Santa Clarita. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide premium PPC management, a PPC advertising firm for Santa Clarita should get to know your company and its goals. Since the way you approach paid ads for a local Santa Clarita company is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local Santa Clarita service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Santa Clarita paid ads, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Santa Clarita agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Santa Clarita business needs to use multiple tactics and marketing tools. Some of the best paid ads services in Santa Clarita strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Santa Clarita organization.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Marketing

The use of social ads in Santa Clarita online advertising involves PPC advertising being run on social platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Santa Clarita business boosts quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social ads is a huge opportunity for most established Santa Clarita small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Santa Clarita make the most of their social media advertising by setting up sales funnels and lead generation tools. In our Santa Clarita internet advertising plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

In digital marketing, Santa Clarita search ads is used to place ads on search engines like Google and Bing. Your Santa Clarita small business will benefit from Google advertising and Bing campaigns since they provide a quick and basic way to connect with an engaged audience looking for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help grow leads and conversions, which helps make their paid advertising an effective Santa Clarita digital marketing strategy. To improve your return on investment with search engine ads in Santa Clarita, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local companies in Santa Clarita. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation strategies are crucial for these kinds of Santa Clarita small businesses looking to get sales from their website.

All of our digital marketing team's lead generation tactics have been tried and implemented at some point in the past. Among the most common lead generation plans are creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, and retargeting past visitors.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Santa Clarita business.

5.) Conversion Optimization

Digital marketing in Santa Clarita should include CRO game plans. This is an essential component of any kind of website advertising in Santa Clarita since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO strategies that work for one Santa Clarita small business might not work for another Santa Clarita business, even if they're in the same market.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving website performance, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

Conversion rate optimization for Santa Clarita websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Santa Clarita, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Santa Clarita company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Santa Clarita organization. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Developing a funnel is harder than explaining how it works, since it involves so much planning and optimization. Some of the most successful sales funnels generate millions of dollars in revenue for businesses in California every day. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Santa Clarita organization.

We have experience in plenty several types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and more. Working with one of our digital marketing professionals, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your organization. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Santa Clarita internet advertising plan based on more information about your company.

7.) Email Marketing

Email marketing is a great way to boost brand awareness, drive sales and revenue, drive website traffic, engage past customers, and gain valuable information about your target audience.

For email marketing, we help our Santa Clarita internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact. These are great tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Santa Clarita email marketing clients grow and nurture their email marketing lists by incorporating email collection into exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and more.

8.) Content Marketing

Most Santa Clarita small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. The online advertising approach for Santa Clarita websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

As your visitors in and around Santa Clarita start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. With our Santa Clarita website marketing plans, we can create a content marketing strategy that works for your business.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Santa Clarita internet marketing agency. These are all effective ways to market content if you implement them correctly within your Santa Clarita small business.

9.) Online Reputation Management (ORM)

Your online reputation in Santa Clarita and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Santa Clarita, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Santa Clarita brand.

For local service companies in Santa Clarita, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Santa Clarita storefront. Online shoppers in Santa Clarita want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Santa Clarita doctors or Santa Clarita attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Santa Clarita website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Santa Clarita.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Santa Clarita, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Santa Clarita internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Santa Clarita online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Santa Clarita, CA Website

You're going to have to think about marketing in Santa Clarita if you manage a business that sells something. There are lots of reasons to choose Santa Clarita digital marketing services over other marketing tactics. Here are a few reasons why your California small business should embrace internet marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Santa Clarita, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Santa Clarita or across California.
• The flexibility of Santa Clarita online marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with online advertising in Santa Clarita. Good luck getting people to comment, like, or share your non-digital advertisements throughout Santa Clarita!

How to Develop Santa Clarita, CA Website Marketing Plans

It's important to create a plan with measurable business goals before beginning your digital marketing campaign for your Santa Clarita-based small business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Santa Clarita internet marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Santa Clarita or beyond. Your Santa Clarita internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Santa Clarita audience. You'll be able to focus on the right keywords for your Santa Clarita online marketing and align your content marketing plan to your audience's needs.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Santa Clarita digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your Santa Clarita company and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Ad campaigns in Santa Clarita that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A great Santa Clarita lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Santa Clarita site is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Santa Clarita website visitors.

6.) Strategize for consistent testing

If you've got all these Santa Clarita online marketing plans in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Santa Clarita website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Santa Clarita, CA Digital Advertising Services

If you're a business in Santa Clarita, we want to be your online marketing partner! When researching Santa Clarita online advertising agencies, there are many factors to consider. We've got 19 years of experience, so you can trust the Santa Clarita website advertising plans we suggest. Santa Clarita digital marketing tactics like these are often what we use for our own lead generation. Our own internet marketing campaign likely landed you on our website from Santa Clarita.

However, you should select our online advertising agency because you feel confident we're the right team for your Santa Clarita small business. We are only a short drive of 1 day and 7 hours away from you in Santa Clarita, but that time is reduced to seconds for phone and email communication!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Digital marketing is our main source of leads and new clients in Santa Clarita.
• You likely found our website in Santa Clarita after performing an online search for a service we offer.
• We do not outsource Santa Clarita internet marketing services since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're searching for Santa Clarita online advertising strategies that include website design or web maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet advertisers are the ones you should keep in mind when you need Santa Clarita online marketing firms. To start a discussion with the helpful staff at our website marketing company, just send us an email or give us a call.

800-796-8263 Email Us