Bakersfield Digital Marketing

What is Internet Advertising for Bakersfield, CA Small Businesses?

In a most simple definition, online advertising throughout Bakersfield is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

For most Bakersfield small business owners, digital marketing is a fancy way of saying SEO or PPC advertising. Those two services are both used in internet marketing, but neither fully explains what a cutting edge Bakersfield online marketing program entails.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Bakersfield and across the country.

For example, the best digital marketing plans in Bakersfield will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using affiliate marketing, paid advertising, SEO, or SEO.
• Increase revenue for your Bakersfield small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Bakersfield by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Bakersfield, you probably love the Cal State Bakersfield Roadrunners basketball team. Go Cal State Bakersfield Roadrunners! In addition to marketing Bakersfield-area websites, our internet advertising company also offers Anaheim, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a premium website marketing service.

Our Website Advertising Services for Bakersfield Organizations

We are a team of digital marketing professionals, just 2090 miles away, with diverse knowledge and experience in the latest internet marketing trends for Bakersfield businesses. Use our experience in more than 100 business industries across Bakersfield, and the rest of the country, to help generate traffic and build conversions.

1.) PPC Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Bakersfield. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising company for Bakersfield often begins by getting to know your company and its business model before providing premium paid ads management. This information helps determine the next steps, since the way you'd approach paid advertising for a localized Bakersfield business is much different from how you'd handle it for an ecommerce brand.

For example, local Bakersfield service providers are often only interested in qualified leads. To accomplish this, paid ads can drive traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Using PPC advertising, you can increase traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Bakersfield paid ads, it's important to understand what metrics will be used. Most Bakersfield paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid ads, your Bakersfield business needs to use multiple tactics and marketing tools. Pay-per-click campaigns in Bakersfield should include plans like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make your Bakersfield small business more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

With social media advertising, Bakersfield website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Bakersfield company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Bakersfield businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising agency helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Bakersfield online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Ads

The use of Bakersfield search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. You will find that Google ad campaigns and Bing ads offer a quick and effective method for connecting your Bakersfield business to an engaged audience that is actively looking for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and get revenue, which makes paid advertising a cost-effective Bakersfield internet advertising tactic. To improve your return on investment with search ads in Bakersfield, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

A local Bakersfield service provider's main goal of an inbound marketing program is to drive leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Bakersfield lead generation tactics are going to be critical.

All of our internet marketing team's lead generation strategies have been tried and implemented at some point in the past. Among the most common lead generation tactics are holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Bakersfield company.

5.) Conversion Rate Optimization

You can't ignore conversion optimization campaigns when it comes to Bakersfield digital marketing. This is a critical aspect of any type of digital advertising in Bakersfield since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO strategies that work for one Bakersfield small business might not work for another Bakersfield business, even if they're in the same market.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Bakersfield websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Bakersfield, and many other things.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Bakersfield company. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Bakersfield organization. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Launching a sales funnel for your Bakersfield company is harder than explaining its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California businesses. To develop a sales funnel that produces value for your Bakersfield business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

We have experience in plenty several types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and more. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Bakersfield digital marketing campaign.

7.) Email Marketing

With effective email marketing tactics, you can raise brand awareness, increase website traffic, engage past customers, generate sales, and find out what's going on with your target audience.

For email marketing management, we help our Bakersfield customers use Mail Chimp, Campaign Monitor, and Constant Contact. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

The most important part of email marketing is developing a plan to grow your subscribers. We help Bakersfield email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most Bakersfield companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Bakersfield websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Bakersfield begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Bakersfield website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Bakersfield digital advertising firm. These are all effective ways to market content if you implement them correctly within your Bakersfield business.

9.) Online Reputation Management (ORM)

Your online reputation in Bakersfield and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Bakersfield, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Bakersfield brand.

For localized service companies in Bakersfield, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Bakersfield storefront. Online shoppers in Bakersfield want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Bakersfield doctors or Bakersfield attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Bakersfield site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Bakersfield.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Bakersfield, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Bakersfield internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Bakersfield online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Bakersfield, CA Website

If you manage a business in Bakersfield that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Bakersfield website advertising packages over other marketing strategies. Here are a few reasons why your California small business should embrace digital advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your site in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Bakersfield. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Bakersfield or throughout California?
• The flexibility of Bakersfield internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Bakersfield, online marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Bakersfield!

How to Develop Bakersfield, CA Online Advertising Campaigns

Before starting your website advertising service for your Bakersfield-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Bakersfield digital marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Bakersfield or beyond. This helps you tailor your Bakersfield digital advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Bakersfield internet marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing plans sooner

If you plan to incorporate search engine optimization in your Bakersfield digital strategy, make that your first priority. In website advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Bakersfield organization. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Bakersfield PPC advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Bakersfield residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Bakersfield website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Bakersfield website visitors.

6.) Strategize for consistent testing

If you've got all these Bakersfield internet marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Bakersfield online advertising campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Bakersfield, CA Digital Marketing Strategies

We want to be the digital advertising partner of your Bakersfield organization! When researching Bakersfield internet advertising companies, there are many factors to consider. We've got 19 years of experience, so you can trust the Bakersfield online advertising strategies we suggest. Bakersfield website advertising plans like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Bakersfield because of the effective implementation of our own digital advertising service.

Our internet advertising company should be your choice for your Bakersfield company because you feel we are the right team. We are only a short drive of 1 day and 7 hours away from you in Bakersfield, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new clients in Bakersfield from our own digital marketing plans.
• You likely found our site in Bakersfield after performing an online search for a service we offer.
• We don't outsource Bakersfield internet advertising plans because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're professionals in WordPress, WooCommerce, and Shopify for any Bakersfield digital marketing plans that need web development or website maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our online marketers are the ones you should keep in mind when you need Bakersfield online advertising agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website advertising firm.

800-796-8263 Email Us