Monterey Digital Marketing

What is Website Advertising for Monterey, CA Organizations?

It's pretty simple: Monterey digital advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Monterey organization owners think of internet advertising as another phrase for SEO or paid advertising. Those two services are both used in website marketing, but neither fully explains what a cutting edge Monterey digital marketing program entails.

In today's digital marketing world, there are dozens of digital advertising plans that all work together to help you improve visibility in Monterey and across the country.

For instance, the best online marketing packages in Monterey will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Monterey business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Monterey by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Monterey-area websites, our online advertising agency also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Monterey Small Businesses

For Monterey organizations, we're a team of internet advertising experts who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Monterey, and the rest of the country, to help build traffic and grow conversions across your digital assets.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Monterey. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads company for Monterey often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Local service providers in Monterey, for instance, are often only interested in good leads. To accomplish this, paid ads can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using PPC advertising, you can increase traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Monterey paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Monterey paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Monterey organization should utilize multiple advertising strategies and marketing tools. Pay-per-click campaigns in Monterey should include tactics like:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Monterey business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

With social media ads, Monterey website marketing plans use LinkedIn, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Monterey small business drives quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media ads is a huge opportunity for most established Monterey organizations, it can be costly for those businesses that aren't ready for it.

Our social media marketing company helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Monterey website marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Ads

In internet marketing, Monterey search engine advertising is used to place ads on search engines like Google and Bing. You will find that Google ad campaigns and Bing ads offer a quick and effective method for connecting your Monterey business to an engaged audience that is actively looking for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their PPC advertising an effective Monterey internet marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine marketing campaign in Monterey.

4.) Lead Generation

A local Monterey service provider's main goal of an inbound marketing program is to boost leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Monterey businesses looking to get sales from their website.

All of our internet marketing team's lead generation strategies have been tried and implemented at some point in the past. Among the most common lead generation tactics are holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Monterey company.

5.) Conversion Rate Optimization

Digital marketing in Monterey should include conversion optimization campaigns. This is an essential component of any kind of digital marketing in Monterey since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO plans that work for one Monterey business might not work for another Monterey business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

For some Monterey websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Monterey, and many other things.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Monterey company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Monterey small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a revenue funnel for your Monterey small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California companies. To develop a sales funnel that produces value for your Monterey business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced website marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Monterey website advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to increase brand awareness, improve website traffic, build sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Monterey website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Monterey email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Monterey organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Monterey websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Monterey begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Monterey digital advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Monterey online marketing firm. These are all effective ways to market content if you implement them correctly within your Monterey business.

9.) Online Reputation Management (ORM)

Your online reputation in Monterey and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Monterey, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Monterey brand.

For nearby service companies in Monterey, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Monterey storefront. Online shoppers in Monterey want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Monterey doctors or Monterey attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Monterey website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Monterey.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete digital marketing company for Monterey, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Monterey online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Monterey website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Monterey, CA Website

You're going to have to think about marketing in Monterey if you manage a business that sells something. There are many reasons to consider Monterey digital advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your California small business should embrace online marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Monterey is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Monterey or within California.
• Monterey website marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Monterey, website advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Monterey non-digital ads!

How to Develop Monterey, CA Digital Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your digital advertising service for your Monterey-based business. You want to ensure everyone involved understands the ultimate goal of the Monterey online marketing service to prevent spending time on ideas that won't positively impact the company.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Monterey or beyond. You can then make sure you're targeting your Monterey website marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Monterey audience. By doing this, you'll make sure your Monterey website advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Monterey digital plan. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Monterey small business. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Monterey paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Monterey lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Monterey website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Monterey website visitors.

6.) Plan for continuous testing

When these Monterey website advertising plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Monterey digital advertising service.

Why Choose WebCitz for Your Monterey, CA Online Marketing Tactics

If you're a business in Monterey, we want to be your website advertising partner! There are many factors to consider when researching Monterey digital marketing agencies. We've got 19 years of experience, so you can trust the Monterey digital advertising plans we suggest. Monterey internet advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Monterey probably has a lot to do with our own website marketing plan.

Most importantly though, you should choose our digital marketing agency for your Monterey small business because you feel confident we are the right team for your Monterey company.

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new clients in Monterey from our own online advertising campaigns.
• You probably found us in Monterey via an online search for a service we provide.
• We don't outsource Monterey website advertising packages because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WooCommerce, Shopify, and WordPress for any Monterey online marketing services that need web design or website maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

Our digital marketers are the ones you should keep in mind when you need Monterey digital advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

800-796-8263 Email Us