Long Beach Digital Marketing

What is Digital Advertising for Long Beach, CA Organizations?

Simply put, internet advertising throughout Long Beach is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Long Beach small business owners think of online advertising as another phrase for SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Long Beach digital advertising program entails.

The latest internet marketing campaigns often use numerous online marketing plans, all working together to help you get more visibility and conversions throughout Long Beach and the rest of the country.

For instance, the best website marketing plans in Long Beach will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Long Beach business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Long Beach through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

If you live in Long Beach, you probably love the Long Beach State Beach basketball team. Go Long Beach State Beach! In addition to marketing Long Beach-area websites, our digital marketing agency also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Long Beach Small Businesses

We're a team of online advertising consultants, just 2087.6 miles away, who know and understand the latest website advertising trends for Long Beach organizations. Take advantage of our experience in more than 100 business industries throughout Long Beach, and the rest of the country, to help drive traffic and get conversions across your digital assets.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Long Beach paid advertising services. Despite that simple explanation, let's explore it further.

To provide expert PPC management, a paid ads agency for Long Beach often starts by getting to know your company and its business model. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Local service providers in Long Beach, for instance, are often only interested in good leads. This can be accomplished through paid advertising that builds traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Long Beach PPC is the next step. Most Long Beach paid advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid ads. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Long Beach small business should use a variety of advertising plans and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Long Beach should include tactics like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make money online or through qualified leads for your Long Beach business.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

Social media ads are paid advertisements placed on platforms like TikTok, LinkedIn, Instagram, Facebook, and Twitter that are used in Long Beach website advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Long Beach company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media advertising is a huge opportunity for most established Long Beach businesses, it can be costly for those businesses that aren't ready for it.

Our social ads firm helps small businesses and large corporations make the most of social media advertising by building them out with sales funnels and lead generation tools. Our Long Beach website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

The use of Long Beach search engine advertising in online marketing involves paid advertising being run on search engines like Google and Bing. Your Long Beach business will benefit from Google advertising and Bing campaigns since they provide a quick and simple way to connect with an engaged audience looking for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help improve leads and conversions, which helps make their paid advertising an effective Long Beach online advertising strategy. To improve your return on investment with search advertising in Long Beach, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing strategy for nearby organizations in Long Beach. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Long Beach lead generation strategies.

Our online marketing team has tried and implemented so many different lead generation plans in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Long Beach business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Long Beach internet advertising strategies. This is an essential component of any kind of online advertising in Long Beach since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO tactics that work for one Long Beach organization might not work for another, even when they are in the same field.

CRO strategies typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website concerns, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for Long Beach websites can become much more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Long Beach, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Long Beach company from their first interaction all the way to the transaction. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Long Beach company. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Building a revenue funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their California organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Long Beach business.

Many types of sales funnels exist, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens more. We have a team of website advertising experts who can bounce ideas off of you to help you figure out which revenue funnel will work for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Long Beach digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Long Beach digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Long Beach email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Long Beach organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Long Beach websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Long Beach begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Long Beach online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Long Beach website advertising firm. These are all effective ways to market content if you implement them correctly within your Long Beach business.

9.) Online Reputation Management (ORM)

Your online reputation in Long Beach and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Long Beach, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Long Beach brand.

For local service companies in Long Beach, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Long Beach storefront. Online shoppers in Long Beach want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Long Beach doctors or Long Beach attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Long Beach website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Long Beach.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Long Beach, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Long Beach digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Long Beach digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Long Beach, CA Website

If you run a business in Long Beach that sells products or services, you're going to need marketing to generate sales. There are many reasons to consider Long Beach online advertising services over other, more traditional, marketing tactics. Here are a few reasons why your California small business should embrace digital marketing:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Long Beach is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Long Beach or within California.
• Long Beach digital advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Long Beach provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Long Beach non-digital ads!

How to Develop Long Beach, CA Internet Marketing Campaigns

To start your online marketing service for your Long Beach business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Long Beach website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Long Beach or beyond is important. You can then make sure you're targeting your Long Beach digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Long Beach audience. By doing this, you'll make sure your Long Beach digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Long Beach digital plan. The slowest moving online marketing plan in Long Beach is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Long Beach business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ad campaigns in Long Beach that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A great Long Beach lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Long Beach website boosts traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Long Beach website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Long Beach digital marketing tactics in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Long Beach internet advertising plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Long Beach, CA Website Marketing Solutions

Our goal is to be your Long Beach organization digital marketing partner! There are many factors to consider when researching Long Beach digital advertising firms. We've got 19 years of experience, so you can trust the Long Beach internet advertising tactics we suggest. Often, these are the same online advertising strategies we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Long Beach probably has a lot to do with our own digital marketing campaign.

Most importantly though, you should choose our digital advertising firm for your Long Beach business because you feel confident we are the right team for your Long Beach company. We are only a short drive of 1 day and 7 hours away from you in Long Beach, but that time is reduced further if you call or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• Our primary source for leads and new client development in Long Beach is our own website marketing tactics.
• You probably found us in Long Beach via an online search for a service we provide.
• Our marketing team performs all of our Long Beach digital marketing services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're looking for Long Beach internet marketing strategies that include website design or website maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our digital marketers in mind when it comes time for you to start looking for Long Beach internet marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

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