Beaverton, OR Digital Marketing

What is Digital Marketing for Beaverton, OR Small Businesses?

In a most simple definition, internet marketing throughout Beaverton is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Digital marketing means SEO or paid advertising to most Beaverton business owners. Even though both of those services are used in website advertising, neither fully explains the depth of a modern digital marketing program for Beaverton-based small businesses.

The latest internet marketing campaigns often use numerous online marketing plans, all working together to help you get more visibility and conversions throughout Beaverton and the rest of the country.

For instance, the best website marketing plans in Beaverton will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Beaverton business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Beaverton by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Beaverton-area websites, our website advertising firm also offers Eugene, Gresham, Medford, Portland, and Salem small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Beaverton Businesses

We are a team of online marketing professionals, just 2019.1 miles away, with diverse knowledge and experience in the latest website marketing trends for Beaverton small businesses. We've helped drive traffic and drive conversions across more than 100 business industries in Beaverton, and the rest of the country, so let's work together.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Beaverton paid ads plans. Despite that simple explanation, let's explore it further.

To provide proficient PPC ads management, a paid advertising firm for Beaverton often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

For example, local area Beaverton service providers are often only interested in qualified leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to grow traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Beaverton paid ads, it's important to understand what metrics will be used. To maximize the value of paid ads, most Beaverton agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Beaverton business needs to use multiple tactics and marketing tools. For example, the best Beaverton paid advertising services will include tactics to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Beaverton business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Ads

The use of social media advertising in Beaverton internet advertising involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid ads are generating quality leads and sales for your Beaverton company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media ads is a huge opportunity for most established Beaverton businesses, it can be costly for those businesses that aren't ready for it.

Our social media marketing firm helps Beaverton businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our Beaverton internet marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Ads

In website advertising, Beaverton search engine advertising is used to place ads on search engines like Google and Bing. You'll find that Google ads and Bing paid ads are quick and easy ways to get your Beaverton business in front of an engaged audience. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and build revenue, which makes PPC advertising a cost-effective Beaverton website advertising plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Beaverton.

4.) Lead Gen

Lead generation is the most important part of an inbound marketing strategy for local area small businesses in Beaverton. The internet can't sell everything. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation plans are crucial for these kinds of Beaverton businesses looking to get sales from their website.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. Among the most common lead generation tactics are engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Beaverton organization.

5.) Conversion Rate Optimization

You can't ignore conversion optimization strategies when it comes to Beaverton website marketing. There's no doubt that this is a critical element of website advertising in Beaverton, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. What makes it tough is that CRO strategies that work for one Beaverton small business might not work for another Beaverton business, even if they're in the same market.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving website performance, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Beaverton websites can become much more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Beaverton, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Beaverton company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Beaverton business. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

The creation of a conversion funnel for your Beaverton business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Oregon small businesses. To develop a sales funnel that produces value for your Beaverton business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Beaverton website marketing plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Beaverton website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Beaverton email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

8.) Content Marketing

Most Beaverton small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Beaverton websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Beaverton begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Beaverton digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Beaverton internet advertising company. These are all effective ways to market content if you implement them correctly within your Beaverton company.

9.) Online Reputation Management (ORM)

Your online reputation in Beaverton and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Beaverton, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Beaverton brand.

For local service companies in Beaverton, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Beaverton storefront. Online shoppers in Beaverton want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Beaverton doctors or Beaverton attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Beaverton website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Beaverton.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive digital marketing agency for Beaverton, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Beaverton online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Beaverton website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Beaverton, OR Website

If you manage a business in Beaverton that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Beaverton digital marketing plans over other, more traditional, marketing plans. Here are some reasons you should implement internet advertising tactics for your Oregon business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Beaverton is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Beaverton or within Oregon.
• The flexibility of Beaverton website marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Beaverton, website advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Beaverton non-digital ads!

How to Develop Beaverton, OR Digital Marketing Campaigns

Before starting your digital advertising service for your Beaverton-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Beaverton or beyond is important. You can then make sure you're targeting your Beaverton internet advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Beaverton audience. By doing this, you'll make sure your Beaverton online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Beaverton digital strategy, make that your first priority. In digital marketing, search engine optimization moves the slowest. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Beaverton small business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Ad campaigns in Beaverton that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Beaverton lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Beaverton website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Beaverton website visitors.

6.) Strategize for consistent testing

If you've got all these Beaverton internet marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Beaverton online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Beaverton, OR Digital Marketing Strategies

We want to be the digital advertising partner of your Beaverton organization! When researching Beaverton internet advertising companies, there are a lot of factors to consider. You can trust the Beaverton online advertising strategies we suggest for your business since we have more than 19 years of experience. Often, these are the same website advertising plans we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Beaverton probably has a lot to do with our own digital advertising service.

Most importantly though, you should choose our internet advertising company for your Beaverton company because you feel confident we are the right team for your Beaverton company. We are only a short drive of 1 day and 6 hours away from you in Beaverton, but that time is reduced further if you call or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new clients in Beaverton from our own digital marketing plans.
• You probably found us in Beaverton via an online search for a service we provide.
• Our marketing team performs all of our Beaverton internet marketing services, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• If you're searching for Beaverton online advertising strategies that include website design or web maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

Our online marketers are the ones you should keep in mind when you need Beaverton online advertising agencies. To start a discussion with the helpful staff at our website advertising firm, just send us an email or give us a call.

800-796-8263 Email Us