Medford, OR Digital Marketing

What is Online Advertising for Medford, OR Businesses?

It's pretty basic: Medford digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means SEO or PPC advertising to most Medford organization owners. Even though both of those services are used in internet advertising, neither fully explains the depth of a modern online advertising program for Medford-based businesses.

Today's website advertising services often include dozens of digital marketing tactics, all working in tandem to help you increase visibility and conversions throughout Medford, Oregon or nationwide.

For example, the best internet advertising plans in Medford will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost Medford small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Medford by using content marketing, video production, backlink authority building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Medford-area websites, our website marketing company also offers Beaverton, Eugene, Gresham, Portland, and Salem small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Medford Organizations

For Medford businesses, we're a team of online marketing professionals, just 2188.7 miles away, who bring diverse knowledge and experience to the table. We've helped grow traffic and boost conversions across more than 100 business industries in Medford, and the rest of the country, so let's work together.

1.) Paid Ads Management

The act of creating and optimizing Medford paid advertising plans is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide experienced PPC management, a paid advertising agency for Medford often starts by getting to know your company and its business model. Since the way you approach paid advertising for a nearby Medford business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Medford, for example, are often only looking for quality leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can build traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Medford PPC ads management is understanding the metrics that will be used to optimize and scale. Most Medford paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of PPC advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Medford organization should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Medford should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your Medford small business more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

The use of social ads in Medford digital advertising involves paid advertising being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Medford company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Medford small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. In our Medford digital marketing services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Advertising

The use of Medford search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Medford business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Medford website marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Medford.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local businesses in Medford. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Medford companies looking to get sales from their website.

All of our website advertising team's lead generation plans have been tried and implemented at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Medford company.

5.) Conversion Rate Optimization

You can't ignore conversion optimization campaigns when it comes to Medford digital marketing. This is an essential component of any kind of digital advertising in Medford since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. It's an iterative, time-consuming process. What makes it most difficult is the CRO plans that work for one Medford business might not work for a different Medford business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website concerns, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Medford websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Medford, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Medford company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Medford small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a revenue funnel for your Medford small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Oregon companies. To develop a sales funnel that produces value for your Medford business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced website marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Medford website advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to increase brand awareness, improve website traffic, build sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Medford website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Medford email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Medford organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Medford websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Medford begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Medford digital advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Medford online marketing firm. These are all effective ways to market content if you implement them correctly within your Medford business.

9.) Online Reputation Management (ORM)

Your online reputation in Medford and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Medford, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Medford brand.

For nearby service companies in Medford, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Medford storefront. Online shoppers in Medford want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Medford doctors or Medford attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Medford website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Medford.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete digital marketing company for Medford, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Medford online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Medford website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Medford, OR Website

You're going to have to think about marketing in Medford if you manage a business that sells something. You might be thinking about Medford digital advertising packages over other, more traditional, marketing strategies. Here are some reasons you should implement online marketing plans for your Oregon business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Medford is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Medford or across Oregon.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Medford, website advertising is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Medford!

How to Develop Medford, OR Digital Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your digital advertising service for your Medford-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Medford or beyond. This helps you tailor your Medford online marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Medford audience. You'll be able to focus on the right keywords for your Medford online advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Medford digital strategy. In digital advertising, SEO moves the slowest. Search engines take weeks or months to recognize and index the modifications you make to your website, your content, and your backlinks.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Medford company. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Medford paid advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Medford residents to your lead generation goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Medford website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Medford website.

6.) Prepare to conduct ongoing tests

When you have all of these Medford online advertising strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Medford digital marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Medford, OR Internet Marketing Solutions

If you're a small business in Medford, we want to be your online advertising partner! When researching Medford website marketing companies, there are a lot of factors to consider. You can trust the Medford digital marketing strategies we suggest for your business since we have more than 19 years of experience. These are often the same Medford digital advertising plans we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Medford because of the effective implementation of our own online marketing service.

Most importantly though, you should choose our website marketing company for your Medford organization because you feel confident we are the right team for your Medford company. We are only a short drive of 1 day and 9 hours away from you in Medford, but that time is reduced further if you call or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Medford from our own internet advertising plans.
• You probably found us in Medford after looking for a service we offer.
• We don't outsource Medford website marketing plans because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WordPress, WooCommerce, and Shopify for any Medford internet advertising plans that need website development or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Medford website advertising firms, we hope you keep our digital marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital advertising firm.

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