Salem, OR Digital Marketing

What is Online Marketing for Salem, OR Companies?

It's pretty simple: Salem website advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Salem organization owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for Salem-based businesses.

In today's website advertising world, there are dozens of digital marketing strategies that all work together to help you get visibility in Salem and across the country.

The best Salem internet marketing services will include tactics like:

• Promote your digital assets (sales funnels, websites, apps, etc) via SEO, SEO, social media marketing, or affiliate marketing.
• Boost your Salem business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Salem with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Salem-area websites, our online marketing firm also offers Beaverton, Eugene, Gresham, Medford, Portland, small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Salem Businesses

For Salem small businesses, we're a team of internet marketing specialists, just 2055.6 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Salem, and the rest of the country, to help generate traffic and build conversions.

1.) PPC Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Salem. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide expert PPC ads management, a paid advertising agency for Salem should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a localized business differs from PPC advertising for an ecommerce store.

Local service providers in Salem, for instance, are often only interested in good leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid ads that drives traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Salem paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Salem paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Salem company should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Salem should include plans like:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Salem small business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Advertising

Social media ads are paid advertisements placed on platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok that are used in Salem digital marketing. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Salem company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media marketing is a huge opportunity for most established Salem small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our Salem digital marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Advertising

In online marketing, Salem search ads is used to place ads on search engines like Google and Bing. You'll find that Google paid ads and Bing advertising are quick and easy ways to get your Salem business in front of an engaged audience. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help increase leads and conversions, which helps make their paid ads an effective Salem online marketing plan. To improve your return on investment with search engine ads in Salem, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

A nearby Salem service provider's main goal of an inbound marketing program is to drive leads. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Salem lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online marketing team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most website advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Salem small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Salem online marketing tactics. This is a critical aspect of any type of website marketing in Salem since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Salem business might not work for a different Salem business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website errors, improving site performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Salem websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Salem, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Salem company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Salem small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Salem small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Oregon organizations. To develop a sales funnel that produces value for your Salem business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Salem online marketing service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Salem online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Salem email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most Salem companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Salem websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Salem begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Salem website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Salem digital advertising firm. These are all effective ways to market content if you implement them correctly within your Salem business.

9.) Online Reputation Management (ORM)

Your online reputation in Salem and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Salem, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Salem brand.

For localized service companies in Salem, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Salem storefront. Online shoppers in Salem want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Salem doctors or Salem attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Salem site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Salem.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Salem, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Salem internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Salem online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Salem, OR Website

You're going to have to think about marketing in Salem if you manage a business that sells something. There are lots of reasons to choose Salem website advertising packages over other marketing strategies. Let's go over some of the good reasons to implement internet marketing strategies within your Oregon business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Salem, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Salem or within Oregon.
• Salem online advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• User engagement is best with website marketing in Salem. We wish you the best of luck getting people to comment, like, and share your Salem non-digital ads!

How to Develop Salem, OR Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Salem-based organization. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Salem internet advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Salem or beyond. Your Salem online marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Salem audience. By doing this, you'll make sure your Salem online advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing plans earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Salem digital strategy. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Salem company. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Salem paid advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Salem residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Salem website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Salem website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Salem online advertising strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Salem digital marketing campaign.

Why Choose WebCitz for Your Salem, OR Internet Marketing Solutions

If you're a small business in Salem, we want to be your online advertising partner! When researching Salem website marketing companies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Salem digital marketing strategies we suggest for your small business. Salem internet marketing strategies like these are often what we use for our own lead generation. Our own online marketing service likely landed you on our website from Salem.

However, you should select our website advertising firm because you feel confident we're the right team for your Salem business. We are only a short drive of 1 day and 6 hours away from you in Salem, but that time is reduced to seconds for phone and email communication!

• We've been in business since 2004, so we've got more than 19 years of experience.
• Digital marketing is our main source of leads and new customers in Salem.
• You probably found us in Salem via an online search for a service we provide.
• We don't outsource Salem online marketing packages because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're consultants in WooCommerce, Shopify, and WordPress for any Salem digital advertising services that need web design or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our website marketers are the ones you should keep in mind when you need Salem website marketing companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing agency.

800-796-8263 Email Us