Portland, OR Digital Marketing

What is Website Advertising for Portland, OR Organizations?

It's pretty simple: Portland digital advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Portland organization owners think of internet advertising as another phrase for SEO or paid advertising. While both of those services are used in website marketing, neither fully explain the depth of a cutting edge digital marketing program for Portland-based businesses.

In today's digital advertising world, there are dozens of internet marketing strategies that all work together to help you generate visibility in Portland and across the country.

For example, the best online advertising services in Portland will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Portland business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Portland by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Portland, you probably love the Portland Trail Blazers basketball team. Go Portland Trail Blazers! In addition to marketing Portland-area websites, our website advertising firm also offers Beaverton, Eugene, Gresham, Medford, and Salem small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Portland Businesses

For Portland small businesses, we're a team of online advertising consultants, just 2010.4 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Portland, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement services in Portland. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid ads company for Portland often begins by getting to know your company and its business model before providing proficient PPC ads management. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Local service providers in Portland, for instance, are often only interested in good leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to improve traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Portland PPC management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Portland paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Portland organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Portland should include plans like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Portland small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

The use of social media advertising in Portland website advertising involves paid ads being run on social media platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Portland company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media ads is a huge opportunity for most established Portland organizations, it can be costly for those businesses that aren't ready for it.

Our social media marketing company helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Portland website marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Ads

In internet marketing, Portland search engine advertising is used to place ads on search engines like Google and Bing. You will find that Google ad campaigns and Bing ads offer a quick and effective method for connecting your Portland business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their PPC advertising an effective Portland internet marketing strategy. For any search engine marketing campaign in Portland, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A local Portland service provider's main goal of an inbound marketing program is to boost leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Portland businesses looking to get sales from their website.

All of our internet marketing team's lead generation strategies have been tried and implemented at some point in the past. A few of the most popular lead generation tactics include holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Portland company.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Portland digital marketing strategies. This is an essential component of any kind of digital advertising in Portland since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO plans that work for one Portland business might not work for another Portland business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

For some Portland websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Portland, and many other things.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Portland company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Portland small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a revenue funnel for your Portland small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Oregon companies. To develop a sales funnel that produces value for your Portland business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced website marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Portland website advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to increase brand awareness, improve website traffic, build sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Portland website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Portland email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Portland organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Portland websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Portland begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Portland digital advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Portland online marketing firm. These are all effective ways to market content if you implement them correctly within your Portland business.

9.) Online Reputation Management (ORM)

Your online reputation in Portland and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Portland, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Portland brand.

For nearby service companies in Portland, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Portland storefront. Online shoppers in Portland want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Portland doctors or Portland attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Portland website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Portland.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete digital marketing company for Portland, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Portland online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Portland website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Portland, OR Website

You're going to have to think about marketing in Portland if you manage a business that sells something. There are many reasons to consider Portland digital advertising packages over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement online advertising strategies within your Oregon business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Portland. You might as well choose a format and medium that can follow your target audience wherever they go in Portland or within Oregon.
• Portland digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Portland, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Portland non-digital ads!

How to Develop Portland, OR Digital Advertising Services

It's important to create a plan with measurable business goals before beginning your internet advertising plan for your Portland-based company. You want to ensure everyone involved understands the ultimate goal of the Portland website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Portland or beyond. This helps you tailor your Portland digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Portland digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Portland digital plan. In online marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider paid ads for your Portland business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Portland paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Portland lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Portland website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Portland website.

6.) Prepare to conduct ongoing tests

When you have all of these Portland digital marketing tactics in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Portland internet advertising plan.

Why Choose WebCitz for Your Portland, OR Website Marketing Solutions

If you're a organization in Portland, we want to be your digital marketing partner! There are many factors to consider when researching Portland digital advertising firms. With more than 19 years of experience, you know you can trust the Portland internet advertising tactics we suggest for your company. Portland website marketing tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Portland because of the effective implementation of our own digital marketing plan.

Our internet marketing agency should be your choice for your Portland small business because you feel we are the right team. We are only a short drive of 1 day and 6 hours away from you in Portland, or mere seconds away from a phone or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new customers in Portland from our own digital marketing campaigns.
• You probably found us in Portland via an online search for a service we provide.
• We don't outsource Portland digital advertising packages because we have our own team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're specialists in WooCommerce, Shopify, and WordPress for any Portland website advertising services that need web design or website maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet marketing.

When it comes time for your small business or large corporation to start the search for Portland internet advertising companies, we hope you keep our website marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website marketing company.

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