Chandler Digital Marketing

What is Website Advertising for Chandler, AZ Organizations?

Simply put, digital marketing throughout Chandler is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid advertising to most Chandler business owners. Even though both of those services are used in online marketing, neither fully explains the depth of a fresh website marketing program for Chandler-based small businesses.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in Chandler and across the country.

The best Chandler internet advertising plans will include plans like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Chandler business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Chandler by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Chandler-area websites, our online advertising agency also offers Flagstaff, Gilbert, Glendale, Mesa, Peoria, Phoenix, Scottsdale, Tempe, Tucson, and Yuma small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Chandler Small Businesses

We're a team of internet marketing specialists, just 1790.5 miles away, who know and understand the latest online marketing trends for Chandler companies. We've helped grow traffic and boost conversions across more than 100 business industries in Chandler, and the rest of the country, so let's work together.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement plans in Chandler. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide premium paid ads management, a paid advertising firm for Chandler often starts by getting to know your company and its business model. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

For example, local Chandler service providers are often only interested in qualified leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid ads that generates traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Chandler paid ads is the next step. For PPC advertising to be effective, most Chandler paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Chandler small business should utilize multiple advertising plans and marketing tools. Pay-per-click campaigns in Chandler should include strategies like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make money online or through qualified leads for your Chandler company.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Advertising

Social media ads are paid advertisements placed on platforms like TikTok, LinkedIn, Facebook, Twitter, and TikTok that are used in Chandler internet advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Chandler company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media marketing is a huge opportunity for most established Chandler organizations, it can be costly for those businesses that aren't ready for it.

Our social ads company helps Chandler organizations build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. Our Chandler online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Advertising

Search engine marketing in Chandler involves running paid advertising on search engines like Google and Bing. Your Chandler small business will benefit from Google advertising and Bing campaigns since they provide a quick and basic way to connect with an engaged audience looking for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help grow leads and conversions, which helps make their paid advertising an effective Chandler digital marketing strategy. To improve your return on investment with search engine ads in Chandler, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

A local area Chandler service provider's main goal of an inbound marketing program is to generate leads. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Chandler businesses looking to get sales from their website.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Chandler small business.

5.) CRO

You can't ignore conversion rate optimization tactics when it comes to Chandler digital marketing. This is an essential component of any kind of digital marketing in Chandler since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO plans that work for one Chandler business might not work for a different Chandler business, even when both are in the same industry.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

For some Chandler websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Chandler, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Chandler company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Chandler organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Chandler company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Arizona businesses. To develop a sales funnel that produces value for your Chandler business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Chandler digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Chandler digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Chandler email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Chandler businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Chandler websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Chandler begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Chandler internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Chandler online advertising agency. These are all effective ways to market content if you implement them correctly within your Chandler small business.

9.) Online Reputation Management (ORM)

Your online reputation in Chandler and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Chandler, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Chandler brand.

For local service companies in Chandler, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Chandler storefront. Online shoppers in Chandler want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Chandler doctors or Chandler attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Chandler website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Chandler.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Chandler, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Chandler website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Chandler digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Chandler, AZ Website

If you run a business in Chandler that sells products or services, you're going to need marketing to increase sales. You might be thinking about Chandler internet advertising plans over other, more traditional, marketing plans. Here are some reasons you should implement website marketing tactics for your Arizona business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Chandler is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Chandler or within Arizona.
• The flexibility of Chandler digital marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Chandler, digital advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Chandler non-digital ads!

How to Develop Chandler, AZ Internet Marketing Campaigns

To start your online marketing service for your Chandler business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Chandler or beyond. Your Chandler website marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Chandler audience. By doing this, you'll make sure your Chandler website advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Chandler digital strategy, make that your first priority. In internet advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Chandler small business and its digital assets than right now. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Chandler that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A great Chandler lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Chandler website builds traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Chandler website visitors.

6.) Plan for continuous testing

When these Chandler website advertising plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Chandler digital advertising service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Chandler, AZ Online Marketing Tactics

Our goal is to be your Chandler business website advertising partner! When researching Chandler digital marketing agencies, there are a lot of factors to consider. You can trust the Chandler digital advertising plans we suggest for your business since we have more than 19 years of experience. Chandler internet advertising tactics like these are often what we use for our own lead generation. Our own online advertising campaign likely landed you on our website from Chandler.

Most importantly though, you should choose our digital marketing agency for your Chandler small business because you feel confident we are the right team for your Chandler company. We are only a short drive of 1 day and 4 hours away from you in Chandler, but that time is reduced further if you call or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new clients in Chandler from our own online advertising campaigns.
• You probably found us in Chandler via an online search for a service we provide.
• Our marketing team performs all of our Chandler website advertising packages, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• If you're searching for Chandler digital advertising plans that include web design or web maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start searching for Chandler digital advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

800-796-8263 Email Us