Flagstaff Digital Marketing

What is Digital Marketing for Flagstaff, AZ Small Businesses?

Simply put, internet marketing throughout Flagstaff is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Flagstaff business owners think of online marketing as another phrase for search engine optimization or PPC advertising. Even though both of those services are used in website advertising, neither fully explains the depth of a modern digital marketing program for Flagstaff-based small businesses.

The latest internet marketing campaigns often use numerous online marketing plans, all working together to help you get more visibility and conversions throughout Flagstaff and the rest of the country.

The best Flagstaff website marketing plans will include plans like:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost Flagstaff small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Flagstaff through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

If you live in Flagstaff, you probably love the Northern Arizona Lumberjacks basketball team. Go Northern Arizona Lumberjacks! In addition to marketing Flagstaff-area websites, our digital advertising firm also offers Chandler, Gilbert, Glendale, Mesa, Peoria, Phoenix, Scottsdale, Tempe, Tucson, and Yuma small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Flagstaff Businesses

We're a team of website advertising experts, just 1694.8 miles away, who know and understand the latest digital marketing trends for Flagstaff small businesses. Take advantage of our experience in more than 100 business industries throughout Flagstaff, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

1.) PPC Management

PPC Management refers to creating and optimizing Flagstaff PPC advertising plans. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide premium PPC management, a PPC advertising firm for Flagstaff should get to know your company and its goals. Since the way you approach paid ads for a local Flagstaff company is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local Flagstaff service providers are often only interested in qualified leads. This can be accomplished through paid advertising that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Flagstaff PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid ads, most Flagstaff companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Flagstaff business should use a variety of advertising tactics and marketing tools to be successful with paid ads. Pay-per-click campaigns in Flagstaff should include strategies like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Flagstaff organization through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

Social media ads are paid advertisements placed on platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn that are used in Flagstaff digital marketing. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Flagstaff company.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. This is a great opportunity for established Flagstaff companies, but it's expensive for those not ready to make the most of social media advertising.

With our help, corporations and small businesses in Flagstaff make the most of their social media marketing by setting up sales funnels and lead generation tools. In our Flagstaff digital marketing services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Advertising

In online marketing, Flagstaff search ads is used to place ads on search engines like Google and Bing. Your Flagstaff business will benefit from Google advertising and Bing campaigns since they provide a quick and simple way to connect with an engaged audience looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Flagstaff website marketing tactic. For any search engine advertising campaign in Flagstaff, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local businesses in Flagstaff. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Flagstaff lead generation tactics.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Flagstaff small business.

5.) CRO

Digital marketing in Flagstaff should include conversion rate optimization services. This is a critical aspect of any type of online advertising in Flagstaff since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it tough is that CRO tactics that work for one Flagstaff organization might not work for another Flagstaff business, even if they're in the same market.

CRO strategies typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website concerns, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Flagstaff websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Flagstaff, and many other things.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Flagstaff company. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Flagstaff small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Flagstaff small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Arizona organizations. To develop a sales funnel that produces value for your Flagstaff business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Flagstaff digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Flagstaff digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Flagstaff email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Flagstaff organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Flagstaff websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Flagstaff begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Flagstaff online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Flagstaff website advertising firm. These are all effective ways to market content if you implement them correctly within your Flagstaff business.

9.) Online Reputation Management (ORM)

Your online reputation in Flagstaff and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Flagstaff, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Flagstaff brand.

For local service companies in Flagstaff, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Flagstaff storefront. Online shoppers in Flagstaff want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Flagstaff doctors or Flagstaff attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Flagstaff website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Flagstaff.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Flagstaff, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Flagstaff digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Flagstaff digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Flagstaff, AZ Website

If you run a business in Flagstaff that sells products or services, you're going to need marketing to generate sales. There are many reasons to consider Flagstaff online advertising services over other, more traditional, marketing tactics. Here are some reasons you should implement digital marketing strategies for your Arizona business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Flagstaff, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Flagstaff or across Arizona.
• The flexibility of Flagstaff internet marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Flagstaff provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Flagstaff non-digital ads!

How to Develop Flagstaff, AZ Internet Advertising Plans

To start your online advertising campaign for your Flagstaff business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Flagstaff website advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Flagstaff or beyond is important. Your Flagstaff digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Flagstaff audience. You'll be able to focus on the right keywords for your Flagstaff digital advertising and align your content marketing strategy to your audience's needs.

3.) Start slower moving marketing services sooner

If you plan to incorporate SEO in your Flagstaff digital plan, make that your first priority. The slowest moving website marketing tactic in Flagstaff is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Flagstaff organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most PPC advertising plans in Flagstaff that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Flagstaff residents to your lead generation goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Flagstaff website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Flagstaff website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Flagstaff internet marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Flagstaff online advertising campaign.

Why Choose WebCitz for Your Flagstaff, AZ Digital Marketing Strategies

Our goal is to be your Flagstaff small business internet marketing partner! There are many factors to consider when researching Flagstaff internet advertising companies. You can trust the Flagstaff online advertising strategies we suggest for your business since we have more than 19 years of experience. Often, these are the same website advertising plans we use for our own lead generation and conversion rate optimization. Our own digital marketing plan likely landed you on our site from Flagstaff.

However, you should select our internet advertising company because you feel confident we're the right team for your Flagstaff company. We are only a short drive of 1 day and 2 hours away from you in Flagstaff, but that time is reduced to seconds for phone and email communication!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Flagstaff is our own website advertising plans.
• You probably found us in Flagstaff via an online search for a service we provide.
• Our marketing team performs all of our Flagstaff digital marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Flagstaff online advertising strategies that involve website design or website changes.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Flagstaff digital marketing companies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our internet advertising company, just send us an email or give us a call.

800-796-8263 Email Us