Glendale Digital Marketing

What is Website Advertising for Glendale, AZ Organizations?

It's pretty simple: Glendale digital advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Glendale organization owners think of internet advertising as another phrase for SEO or paid advertising. Those two services are both used in website marketing, but neither fully explains what a cutting edge Glendale digital marketing program entails.

In today's digital marketing world, there are dozens of digital advertising plans that all work together to help you improve visibility in Glendale and across the country.

The best Glendale online marketing packages will include strategies like:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Glendale company through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Glendale by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Glendale, you probably love the Arizona Coyotes hockey team. Go Arizona Coyotes! In addition to marketing Glendale-area websites, our website advertising firm also offers Chandler, Flagstaff, Gilbert, Mesa, Peoria, Phoenix, Scottsdale, Tempe, Tucson, and Yuma small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Glendale Businesses

For Glendale small businesses, we're a team of online advertising consultants, just 1798.7 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Glendale, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement services in Glendale. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid ads company for Glendale often begins by getting to know your company and its business model before providing proficient PPC ads management. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Glendale business is much different from how you'd handle it for an ecommerce brand.

Service providers in Glendale, for example, are often only looking for quality leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that builds traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Glendale PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Glendale paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Glendale small business should use a variety of advertising plans and marketing tools to be successful with paid ads. For example, the best Glendale paid advertising packages will include strategies to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Glendale organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

With social media ads, Glendale internet marketing campaigns use Instagram, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Glendale company.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. While this is an enormous opportunity for most established Glendale small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

With our help, corporations and small businesses in Glendale make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Glendale website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

In internet advertising, Glendale search engine marketing is used to place ads on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your Glendale small business to an engaged audience that is actively searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help get leads and conversions, which helps make their paid advertising an effective Glendale internet advertising tactic. To improve your return on investment with search ads in Glendale, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

For local service providers in Glendale, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Glendale businesses looking to get sales from their website.

Our internet marketing team has tried and implemented so many different lead generation strategies in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Glendale small business.

5.) CRO

Digital marketing in Glendale should include conversion rate optimization game plans. This is an essential component of any kind of internet marketing in Glendale since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

You can boost your bottom line by increasing conversion rates. It's important to understand what CRO is, how it works, and how to evaluate it. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO strategies that work for one Glendale small business might not work for another, even when they are in the same field.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Glendale websites, conversion rate optimization can be a lot more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Glendale, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Glendale company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Glendale business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Glendale business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Arizona small businesses. To develop a sales funnel that produces value for your Glendale business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Glendale digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Glendale digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Glendale email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Glendale small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Glendale websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Glendale begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Glendale internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Glendale website marketing company. These are all effective ways to market content if you implement them correctly within your Glendale organization.

9.) Online Reputation Management (ORM)

Your online reputation in Glendale and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Glendale, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Glendale brand.

For nearby service companies in Glendale, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Glendale storefront. Online shoppers in Glendale want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Glendale doctors or Glendale attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Glendale website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Glendale.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Glendale, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Glendale website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Glendale digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Glendale, AZ Website

You're going to have to think about marketing in Glendale if you manage a business that sells something. There are many reasons to consider Glendale internet advertising plans over other, more traditional, marketing plans. Here are a few reasons why your Arizona small business should embrace website marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in Glendale. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Glendale or throughout Arizona?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Glendale, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Glendale non-digital ads!

How to Develop Glendale, AZ Digital Marketing Plans

It's important to create a plan with measurable business goals before beginning your internet marketing campaign for your Glendale-based small business. You want to ensure everyone involved understands the ultimate goal of the Glendale online advertising service to prevent spending time on ideas that won't positively impact the business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Glendale or beyond. Your Glendale website advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Glendale digital marketing and you align your content marketing strategy with the needs of your audience.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Glendale digital plan. In online marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Glendale organization and its digital assets than right now. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Glendale paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Glendale lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Glendale website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Glendale website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Glendale digital marketing strategies in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Glendale internet marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Glendale, AZ Online Advertising Services

If you're a small business in Glendale, we want to be your digital marketing partner! There are many factors to consider when researching Glendale digital marketing companies. We've got 19 years of experience, so you can trust the Glendale internet marketing strategies we suggest. Glendale online marketing plans like these are often what we use for our own lead generation. Our own website marketing plan likely landed you on our website from Glendale.

Our digital marketing company should be your choice for your Glendale organization because you feel we are the right team. We are only a short drive of 1 day and 4 hours away from you in Glendale, or mere seconds away from a phone or email!

• Our firm has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Glendale from our own website advertising services.
• You probably found us in Glendale via an online search for a service we provide.
• Our marketing team performs all of our Glendale digital marketing plans, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're consultants in WordPress, WooCommerce, and Shopify for any Glendale website marketing plans that need web development or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

Our internet marketers are the ones you should keep in mind when you need Glendale internet advertising companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online advertising agency.

800-796-8263 Email Us