Scottsdale Digital Marketing

What is Digital Marketing for Scottsdale, AZ Small Businesses?

It's pretty easy: Scottsdale internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Scottsdale small business owners think of online advertising as another phrase for SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Scottsdale-based organizations.

In today's internet advertising world, there are dozens of online marketing plans that all work together to help you grow visibility in Scottsdale and across the country.

For instance, the best website advertising packages in Scottsdale will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost Scottsdale small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Scottsdale through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

If you live in Scottsdale, you probably love the Phoenix Rising FC soccer team. Go Phoenix Rising FC! In addition to marketing Scottsdale-area websites, our digital advertising firm also offers Chandler, Flagstaff, Gilbert, Glendale, Mesa, Peoria, Phoenix, Tempe, Tucson, and Yuma small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Scottsdale Businesses

For Scottsdale small businesses, we're a team of digital marketing experts, just 1779.5 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Scottsdale, and the rest of the country, to help get traffic and increase conversions across your digital assets.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Scottsdale. Despite that simple explanation, let's explore it further.

A PPC advertising company for Scottsdale often begins by getting to know your company and its business model before providing premium PPC management. Since the way you approach PPC advertising for a local Scottsdale business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Scottsdale, for instance, are often only interested in good leads. This can be accomplished through paid advertising that builds traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Scottsdale PPC, it's important to understand what metrics will be used. Most Scottsdale paid advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid ads. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Scottsdale company needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Scottsdale should include tactics like:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Scottsdale business more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

With social media advertising, Scottsdale internet advertising plans use Facebook, Twitter, TikTok, LinkedIn, or Facebook to run PPC advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Scottsdale small business builds quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Scottsdale small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

With our help, corporations and small businesses in Scottsdale make the most of their social ads by setting up sales funnels and lead generation tools. Our Scottsdale digital advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you run a social media marketing plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

The use of Scottsdale search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. Your Scottsdale business will benefit from Google paid ads and Bing advertising since they provide a quick and simple way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help grow leads and conversions, which helps make their paid advertising an effective Scottsdale digital marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Scottsdale.

4.) Lead Generation

A local area Scottsdale service provider's main goal of an inbound marketing program is to generate leads. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation plans are crucial for these kinds of Scottsdale businesses looking to get sales from their website.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. A few of the most popular lead generation tactics include engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Scottsdale organization.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Scottsdale online advertising services. This is an essential component of any kind of website advertising in Scottsdale since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO strategies that work for one Scottsdale small business might not work for a different Scottsdale business, even when both are in the same industry.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving website performance, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Scottsdale websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Scottsdale, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Scottsdale company from their first interaction all the way to the transaction. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Scottsdale organization. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Developing a funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Arizona organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Scottsdale business.

We have experience in plenty several types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and more. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Scottsdale online advertising campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Scottsdale online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Scottsdale email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

8.) Content Marketing

Most Scottsdale businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Scottsdale websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Scottsdale begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Scottsdale digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Scottsdale internet marketing agency. These are all effective ways to market content if you implement them correctly within your Scottsdale small business.

9.) Online Reputation Management (ORM)

Your online reputation in Scottsdale and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Scottsdale, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Scottsdale brand.

For local service companies in Scottsdale, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Scottsdale storefront. Online shoppers in Scottsdale want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Scottsdale doctors or Scottsdale attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Scottsdale website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Scottsdale.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Scottsdale, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Scottsdale internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Scottsdale online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Scottsdale, AZ Website

You're going to have to think about marketing in Scottsdale if you manage a business that sells something. There are many reasons to consider Scottsdale digital marketing services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your Arizona business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Scottsdale. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Scottsdale or across Arizona.
• Scottsdale website marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Scottsdale provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Scottsdale non-digital ads!

How to Develop Scottsdale, AZ Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Scottsdale-based organization. You want to ensure everyone involved understands the ultimate goal of the Scottsdale internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Scottsdale or beyond. You can then make sure you're targeting your Scottsdale online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Scottsdale website marketing and align your content marketing plan to your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Scottsdale digital strategy. The slowest moving digital advertising plan in Scottsdale is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Scottsdale business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Scottsdale PPC advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Scottsdale lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Scottsdale website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Scottsdale website.

6.) Strategize for consistent testing

If you've got all these Scottsdale website marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Scottsdale digital marketing plan.

Why Choose WebCitz for Your Scottsdale, AZ Internet Advertising Strategies

If you're a company in Scottsdale, we want to be your website marketing partner! There are many factors to consider when researching Scottsdale website advertising firms. With more than 19 years of experience, you know you can trust the Scottsdale digital marketing tactics we suggest for your organization. Scottsdale internet advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Scottsdale probably has a lot to do with our own website marketing plan.

Our digital marketing agency should be your choice for your Scottsdale small business because you feel we are the right team. We are only a short drive of 1 day and 3 hours away from you in Scottsdale, or mere seconds away from a phone or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• Our primary source for leads and new client development in Scottsdale is our own internet advertising tactics.
• You probably found us in Scottsdale via an online search for a service we provide.
• Our marketing team performs all of our Scottsdale online advertising services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're specialists in Shopify, WordPress, and WooCommerce for any Scottsdale internet marketing campaigns that need website design or website maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website marketing.

Our digital advertisers are the ones you should keep in mind when you need Scottsdale digital marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital advertising firm.

800-796-8263 Email Us